Welcome!

News Feed Item

The Wireless Registry launches world's first global registry for wireless names

New wireless company creates registry for the Internet of Things

NEW YORK, Jan. 15, 2014 /PRNewswire/ -- The Wireless Registry Inc. today announced the launch of the world's first global registry for wireless names. In the same way the Domain Name System (DNS) unleashed the power of the Internet, The Wireless Registry unleashes the power of the Internet of Things. From today, individuals and businesses can register wireless names (www.wirelessregistry.com), associate content to these names and provide meaning when they are detected. 

This new registry allows anyone to take control of their proximal identities and create and use new services and applications to engage with their proximal surroundings in ways never before possible.

"Any object that uses Wi-Fi or Bluetooth wireless technology, such as your smartphone, home router or even your car, has a unique wireless signature and proximal identity. Registering your wireless name or SSID allows you to own your proximal identity within The Wireless Registry and create a virtual bubble that can stay in one place or go wherever you go," said Patrick Parodi, CEO and co-founder of The Wireless Registry. "We have built a system, the DNS of Things, that lets people and businesses take control and add meaning to their wireless signals."

For brands and agencies, the registry will instantly create millions of virtual proximal billboards. For retailers, it delivers a simple and easy way to engage consumers on a hyper local basis with daily deals, coupons or other forms of commercial engagement without requiring them to connect to their Wi-Fi. For individuals, the registry provides a proximal dimension to their interactions on social media as well as a tool to declare how they want their proximal identities to be used.

"The Wireless Registry is a good example of a new way for individuals to take control of their proximal identity, the new frontier of privacy," said Jules Polonetsky, Executive Director and Co-chair of the Future of Privacy Forum. "The FPF looks forward to working with The Wireless Registry to help deliver on our Smart Store Privacy Code of Conduct."

Individuals and businesses can register their SSIDs by visiting The Wireless Registry's website http://www.wirelessregistry.com/. For a limited time, The Wireless Registry is offering a free first year subscription to the first name registered, and the standard year subscription price of $4.99 for all subsequent names.

"The Wireless Registry is building infrastructure for the Internet of Things," said COO and co-founder Stillman Bradish. "With this new registry, mobile app and browser developers can use our free and open API to create a whole new world of proximal awareness."

About The Wireless Registry Inc.
The Wireless Registry Inc. is the first global registry for wireless names and identifiers, which enables thousands of new proximal services and gives businesses and individuals the power to engage with their surroundings in ways never before possible. Using an exclusive patent (www.8335174.com), The Wireless Registry has built infrastructure and a free and open API capable of associating links and meaning to detectable wireless names. For more information, please visit http://www.wirelessregistry.com/ or follow The Wireless Registry on Twitter (@WirelessRgstry) or Facebook (WirelessRegistry).

SOURCE The Wireless Registry Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera M...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they mana...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.