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New AT&T Custom App Helps Team USA Navigate the 2014 Olympic and Paralympic Winter Games

United States Olympic Committee will use New App for Communications and Logistics

COLORADO SPRINGS, Colo., Jan. 15, 2014 /PRNewswire/ -- Members of Team USA will have an easier time navigating Olympic and Paralympic events in Sochi with a new Team USA Guide app developed by AT&T.*

The United States Olympic Committee (USOC) will launch the custom-built application just ahead of the 2014 Olympic and Paralympic Winter Games in Sochi in an effort to help athletes, coaches and Team USA delegation members to communicate with each other during the games.

The key components of the app include:

  • Calendar Updates – Provides information on dates and times of each event as well as venue or time changes.
  • Logistics – Provides transportation schedules and updates   
  • Maps – Provides maps of the Olympic and Paralympic Venues, Villages and the surrounding area.
  • Communicate – Facilitates notifications from the USOC to members of the delegation.
  • Information – Provides a quick reference and resource guide - including the athlete handbook, policies and procedures, and general information for Team USA delegation friends and family members.

"A primary focus of everyone at the USOC is to help eliminate distractions for Team USA athletes, allowing them to focus on competing at the highest levels," said Lisa Baird, chief marketing officer, USOC. "AT&T's innovative app will help America's athletes manage planning and logistics, and we know it will serve them well as they compete on the biggest stage in sports."

In addition, the USOC will use a separate AT&T custom app to manage voice and data usage on their mobile phones during the Winter Games. In cooperation with the USOC, AT&T and Samsung will be giving all Team USA athletes, coaches and delegates a Samsung smartphone. The smartphone comes in a custom case jointly developed by AT&T and Samsung.

"We've cultivated an exciting 30-year business relationship with the USOC," said Chris Hill, Senior Vice President, AT&T Advanced Solutions, AT&T Business Solutions. "Along with AT&T U-verse and wireless services for living areas, we provide voice and internet services for training facilities and practice fields – all as part of our continued support of Team USA and the Olympic and Paralympic experience."

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation's fastest and most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV service with the AT&T U-verse® brand. The company's suite of IP-based business communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/aboutus or follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.

© 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

4G LTE speed claim based on national carriers' average 4G LTE download speeds. Reliability claim based on data transfer completion rates on nationwide 4G LTE networks. 4G LTE availability varies.



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