Welcome!

News Feed Item

Anheuser-Busch Announces Super Bowl XLVIII Ad Lineup

Bud Light Debuts New Creative Campaign; Budweiser Clydesdales in the Game

ST. LOUIS, Jan. 15, 2014 /PRNewswire/ -- Anheuser-Busch today announced it will debut five new ads during the Super Bowl XLVIII broadcast on FOX on Sunday, Feb. 2. Iconic brands, Bud Light and Budweiser will represent Anheuser-Busch in 3.5 minutes of creative.

(Photo: http://photos.prnewswire.com/prnh/20140115/CG46656)

"The Super Bowl is the biggest moment in sports and advertising," said Paul Chibe, vice president, U.S. marketing. "With the largest television audience of the year, it's an unprecedented opportunity and we make the most of it. We have a game plan in place this year to deliver creative that celebrates Bud Light and Budweiser while reaching loyal beer drinkers and new generations."

Super Bowl XLVIII marks the launch of Bud Light's new creative campaign, "The Perfect Beer for Whatever Happens." The campaign kicks off with two corresponding "Epic Night" units— totaling 90 seconds and telling one cohesive story across two ad blocks—featuring top celebrity surprises when they are least expected. The Bud Light "Epic Night" spots were created by BBDO.

"'The Perfect Beer for Whatever Happens' will be the most robust and digitally integrated campaign in Bud Light history," said Rob McCarthy, vice president, Bud Light. AKQA is the lead agency for Bud Light digital.

The official beer sponsor of the NFL will also use advertising's biggest stage to debut the new Bud Light reclosable aluminum bottle with a 30-second spot title "So Cool." Holding the coveted 1A position in the game, "So Cool" will feature the world debut of a new song from a well-known artist. The spot was created by Cannonball.

Budweiser will be in the game with a 60-second and a 30-second spot—both featuring the world-famous Budweiser Clydesdales. Budweiser will continue its long-standing support of the U.S. military and celebrate returning troops with "Hero's Welcome."

"The Budweiser Clydesdales are an icon of the brand and have become an icon of the Super Bowl as well," said Brian Perkins, vice president, Budweiser. "These majestic horses represent the values of the brand and universal values of trust, quality and nobility that appeal to audiences of all ages."

The beloved Budweiser Clydesdales will also be featured prominently in "Puppy Love," which continues the story of 2013's celebrated "Brotherhood" spot and focuses on the connections animals share with one another at Warm Springs Ranch, Budweiser's Clydesdale breeding ranch. The ad features Don Jeanes reprising his role as Budweiser Clydesdale trainer and introduces a new, young star – a 10-week old puppy that forges a bond with the Clydesdales and, through tenacity, ultimately earns a place on the team. The creative agency for these spots is Anomaly, with AKQA as the lead agency for Budweiser digital.

For more information on Anheuser-Busch's Super Bowl XLVIII ad campaign, visit newsroom.anheuser-busch.com.

For more information, contact:
Jeff Grass, (314) 765-2126
[email protected]

SOURCE Anheuser-Busch

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
"We focus on SAP workloads because they are among the most powerful but somewhat challenging workloads out there to take into public cloud," explained Swen Conrad, CEO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Outscale was founded in 2010, is based in France, is a strategic partner to Dassault Systémes and has done quite a bit of work with divisions of Dassault," explained Jackie Funk, Digital Marketing exec at Outscale, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I think DevOps is now a rambunctious teenager – it’s starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are still a relatively small software house and we are focusing on certain industries like FinTech, med tech, energy and utilities. We help our customers with their digital transformation," noted Piotr Stawinski, Founder and CEO of EARP Integration, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...
"We want to show that our solution is far less expensive with a much better total cost of ownership so we announced several key features. One is called geo-distributed erasure coding, another is support for KVM and we introduced a new capability called Multi-Part," explained Tim Desai, Senior Product Marketing Manager at Hitachi Data Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I'm here to leverage my secret sauce, which is using outsourced development and the company that I utilize is delaPlex Software and they've basically allowed me to win Fortune 500 companies," noted Justin Witz, CTO of FRA and PlanTools, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.