Welcome!

News Feed Item

Washington Healthplanfinder Teams Up with Live Nation to Reach 'Young Invincibles'

Innovative Collaboration Leverages Music and Concerts to Educate about New Health Insurance Options

OLYMPIA, Wash., Jan. 15, 2014 /PRNewswire-USNewswire/ -- Washington Healthplanfinder today launched an innovative outreach effort with Live Nation, producer of the Sasquatch! Music Festival, to educate music fans at concerts, online and through traditional media with information about the state's new online health insurance marketplace. Washington Healthplanfinder is the new way for residents to find, compare and enroll in health plans and access financial help to lower the cost of coverage.

"By working with Live Nation, we can leverage the affinity and trust that Washington concert-goers, specifically young adults, have for music to bring them information about Washington Healthplanfinder," said Richard Onizuka, Chief Executive Officer for the Washington Health Benefit Exchange. "In our state, 77,000 individuals ages 18 to 34 have already signed up for health coverage through wahealthplanfinder.org and we hope to reach even more young adults through these outreach efforts."

The integrated program will include an interactive presence at select Live Nation concerts across the state and sponsorship of the Sasquatch! Music Festival Launch Party in February 2014. Outreach will also take place through Live Nation's and Sasquatch!'s websites, print and radio advertising and social media channels. The program will run through March 31, 2014, the final day of the first open enrollment period for qualified health plans.

To help engage young adults, Washington Healthplanfinder and Live Nation are launching a sweepstakes on Facebook featuring tickets to the Sasquatch! Music Festival Launch Party at The Neptune Theatre as well as V.I.P. passes to both weekends of the Sasquatch! Music Festival. Washington residents can go to facebook.com/WAHealthplanfinder to "Like" the organization, learn more about new health coverage options and submit an entry form for the sweepstakes.

"Live Nation is excited to work with Washington Healthplanfinder to provide a platform to educate our music fans about the new way to find quality, affordable health coverage," said Jeff Trisler, President of Live Nation Northwest Music. "Our audience matches so well with those Washington Healthplanfinder is trying to reach and this program provides a wealth of information for uninsured and underinsured music fans."

Young adults ages 18 to 34—sometimes referred to as "young invincibles"—are a key audience for Washington Healthplanfinder. While nearly half of the uninsured population in Washington state are young adults,* national studies show that approximately three-quarters of young people believe having insurance is important and want to be covered. The main reason surveyed young adults weren't insured is because they felt they couldn't afford insurance. Washington Healthplanfinder offers new free or low-cost coverage options to more people than ever before.

The collaboration with Live Nation is part of a broader effort targeting young adults that includes outreach on college campuses, digital and social media activity, community activities with youth-focused organizations and tailored advertising. Additional work with a national nonprofit called The Young Invincibles includes a free smartphone application for iPhone and Android, which has recently been updated.**

Live Nation is the largest producer of music events in the world, producing more than 150 events in Washington state each year, reaching hundreds of thousands onsite and millions through media. The Sasquatch! Music Festival last year sold out of all 110,000 tickets in 50 minutes. In 2014, Sasquatch! will expand to two weekends and feature a different lineup of artists each weekend.

*According to a Sept. 2012 study from the Washington State Budget & Policy Center and aJune 2013 Tracking Poll from the Kaiser Family Foundation.

**To download the free mobile application, search for Washington Healthplanfinder in your app store.

For more information about Washington Healthplanfinder, visit wahealthplanfinder.org.

About Washington Healthplanfinder
Washington Healthplanfinder is a new online marketplace for individuals, families and small businesses in Washington to compare and enroll in health insurance coverage and gain access to tax credits, reduced cost sharing and public programs such as Medicaid. Washington Healthplanfinder began enrolling consumers on Oct. 1, 2013, for health insurance coverage beginning on Jan. 1, 2014. The open enrollment period extends through March 31, 2014.

About the Washington Health Benefit Exchange
The Washington Health Benefit Exchange is a public-private partnership established in accordance with the Patient Protection and Affordable Care Act of 2010 (ACA) with the goal to redefine people's experience with health care through the creation of a new health insurance marketplace for individuals and small businesses. The Exchange is separate from the state and governed by an independent 11-member board appointed by former Gov. Chris Gregoire in Dec. 2011.

SOURCE Washington Healthplanfinder

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...