Welcome!

News Feed Item

Netmining Debuts “Dynamic Insights” Display Reporting Dashboard For Online Marketers

Netmining, a leading provider of real-time audience targeting solutions, today announced the launch of its Dynamic Insights reporting dashboard to aggregate and summarize advertiser display data into clear insights that are actionable at a glance. With the new platform, marketers can access their Netmining data from any standard browser, including browsers on tablet devices, to see how their different campaign tactics are performing. A core, industry-first capability of the platform is the handling and presentation of each marketer’s peer set data.

Among other benefits and features, Netmining’s Dynamic Insights allows advertisers to see how various creative units are performing and can help identify which states had the highest conversion rates within their SmartRemarketing℠ and prospecting campaigns. Transparent, real-time data that can be accessed at any time helps marketers reach and exceed their campaign goals.

To assist marketers in the competitive landscape, anonymized peer-set data is aggregated and provided in the Dynamic Insights dashboard for marketers to gauge how their campaigns are performing within their verticals. At a glance, they can review averages on various metrics, within an easy-to-understand graphical interface.

“We’ve been running multiple client campaigns with Netmining for a few years now. This new level of access into our own performance has made us smarter and quicker on our feet,” said Jarod Caporino, Managing Partner, Resolute Digital. “Many of our brands market within very active, competitive categories, so the peer set capability has been game changing.”

Netmining President, Chris Hansen, explains how the Dynamic Insights dashboard originated through client feedback. “Our clients have come to us over the past year with a desire for more analytics that provides transparency and granularity into their campaigns, and insights they can act on to help them exceed their goals. We listened to our clients and are excited to announce the first iteration of the Dynamic Insights dashboard that will address some of those needs. This is an example of actually putting actionable insights around ‘big data’. We plan on keeping this product a growing piece of our offerings that will become even more robust over time.”

Key Benefits

  • Access on-demand dynamic insights for all Netmining managed display campaigns
  • See how campaigns perform against others within the relevant peer set
  • Plan future campaigns with insights on which ad sizes/types, time of day, or geo are best performing for each display tactic
  • Stay informed on how display tactics are doing overall with the Netmining Impact Scores
  • Move beyond the traditional display marketing spreadsheet report with highly engaging and visual graphics

Key Features

  • Visual, actionable insights presented in a dynamic user interface
  • Dashboard is accessible anytime through any standard browser, including tablet devices
  • Peer set data is provided to gauge how an advertiser compares with others in the same vertical
  • Diverse data sets and interface layouts:
    • Campaign visual displays the key performance indicators such as impressions, clicks, conversions, and spend vs. ROI
    • Time visual provides an understanding of how long the consideration timeframe is typically before an engagement and the best time of day to deliver impressions
    • Device visual shows the distribution of users, clicks, conversions, and impressions across different types of devices
    • Geo visual identifies the regions (state and DMAs) to focus display targeting efforts
    • Ad Distribution visual shows performance among banner ad creative sizes
    • Scores visual ranks the efficiency of various publisher inventory sources being used as well as the purchase efficiency by Netmining scores
    • Modeling visual displays a heat map of consumer nodes that are used to help marketers find audiences that look like their most engaged users. Each node features the top categories that make up that audience segment

Netmining clients have free and unlimited access to this new Dynamic Insights dashboard.

About Netmining

Netmining is a leading provider of real-time targeting solutions designed to help marketers understand and reach their audiences online. We combine our own unique blend of audience planning, targeting, bidding and optimization capabilities to deliver exceptional campaign performance. Our Audience Scoring Engine translates data into customer intelligence that yields high performing and highly relevant online advertising, targeted to your customer. Clients include BMW, Audi, Mitsubishi, Pandora, CDW, Chase, Hilton, Cole Haan, Group M, OMD, [email protected], Universal McCann and iProspect, among others. For more information, please visit netmining.com or follow us on Twitter@netmining.

Netmining is a member of the Interactive Advertising Bureau (IAB), the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA).

Please contact Lynda Liu, Marketing Manager at 212.703.7210 or [email protected] for more information.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...