Welcome!

News Feed Item

Netmining Debuts “Dynamic Insights” Display Reporting Dashboard For Online Marketers

Netmining, a leading provider of real-time audience targeting solutions, today announced the launch of its Dynamic Insights reporting dashboard to aggregate and summarize advertiser display data into clear insights that are actionable at a glance. With the new platform, marketers can access their Netmining data from any standard browser, including browsers on tablet devices, to see how their different campaign tactics are performing. A core, industry-first capability of the platform is the handling and presentation of each marketer’s peer set data.

Among other benefits and features, Netmining’s Dynamic Insights allows advertisers to see how various creative units are performing and can help identify which states had the highest conversion rates within their SmartRemarketing℠ and prospecting campaigns. Transparent, real-time data that can be accessed at any time helps marketers reach and exceed their campaign goals.

To assist marketers in the competitive landscape, anonymized peer-set data is aggregated and provided in the Dynamic Insights dashboard for marketers to gauge how their campaigns are performing within their verticals. At a glance, they can review averages on various metrics, within an easy-to-understand graphical interface.

“We’ve been running multiple client campaigns with Netmining for a few years now. This new level of access into our own performance has made us smarter and quicker on our feet,” said Jarod Caporino, Managing Partner, Resolute Digital. “Many of our brands market within very active, competitive categories, so the peer set capability has been game changing.”

Netmining President, Chris Hansen, explains how the Dynamic Insights dashboard originated through client feedback. “Our clients have come to us over the past year with a desire for more analytics that provides transparency and granularity into their campaigns, and insights they can act on to help them exceed their goals. We listened to our clients and are excited to announce the first iteration of the Dynamic Insights dashboard that will address some of those needs. This is an example of actually putting actionable insights around ‘big data’. We plan on keeping this product a growing piece of our offerings that will become even more robust over time.”

Key Benefits

  • Access on-demand dynamic insights for all Netmining managed display campaigns
  • See how campaigns perform against others within the relevant peer set
  • Plan future campaigns with insights on which ad sizes/types, time of day, or geo are best performing for each display tactic
  • Stay informed on how display tactics are doing overall with the Netmining Impact Scores
  • Move beyond the traditional display marketing spreadsheet report with highly engaging and visual graphics

Key Features

  • Visual, actionable insights presented in a dynamic user interface
  • Dashboard is accessible anytime through any standard browser, including tablet devices
  • Peer set data is provided to gauge how an advertiser compares with others in the same vertical
  • Diverse data sets and interface layouts:
    • Campaign visual displays the key performance indicators such as impressions, clicks, conversions, and spend vs. ROI
    • Time visual provides an understanding of how long the consideration timeframe is typically before an engagement and the best time of day to deliver impressions
    • Device visual shows the distribution of users, clicks, conversions, and impressions across different types of devices
    • Geo visual identifies the regions (state and DMAs) to focus display targeting efforts
    • Ad Distribution visual shows performance among banner ad creative sizes
    • Scores visual ranks the efficiency of various publisher inventory sources being used as well as the purchase efficiency by Netmining scores
    • Modeling visual displays a heat map of consumer nodes that are used to help marketers find audiences that look like their most engaged users. Each node features the top categories that make up that audience segment

Netmining clients have free and unlimited access to this new Dynamic Insights dashboard.

About Netmining

Netmining is a leading provider of real-time targeting solutions designed to help marketers understand and reach their audiences online. We combine our own unique blend of audience planning, targeting, bidding and optimization capabilities to deliver exceptional campaign performance. Our Audience Scoring Engine translates data into customer intelligence that yields high performing and highly relevant online advertising, targeted to your customer. Clients include BMW, Audi, Mitsubishi, Pandora, CDW, Chase, Hilton, Cole Haan, Group M, OMD, [email protected], Universal McCann and iProspect, among others. For more information, please visit netmining.com or follow us on Twitter@netmining.

Netmining is a member of the Interactive Advertising Bureau (IAB), the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA).

Please contact Lynda Liu, Marketing Manager at 212.703.7210 or [email protected] for more information.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Between the mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at 18th Cloud Expo, Charles Kendrick, CTO & Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how business and devel...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, will discuss how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technol...
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
New Relic, Inc. has announced a set of new features across the New Relic Software Analytics Cloud that offer IT operations teams increased visibility, and the ability to diagnose and resolve performance problems quickly. The new features further IT operations teams’ ability to leverage data and analytics, as well as drive collaboration and a common, shared understanding between teams. Software teams are under pressure to resolve performance issues quickly and improve availability, as the comple...
The proper isolation of resources is essential for multi-tenant environments. The traditional approach to isolate resources is, however, rather heavyweight. In his session at 18th Cloud Expo, Igor Drobiazko, co-founder of elastic.io, will draw upon their own experience with operating a Docker container-based infrastructure on a large scale and present a lightweight solution for resource isolation using microservices. He will also discuss the implementation of microservices in data and applicat...
Join IBM June 8 at 18th Cloud Expo at the Javits Center in New York City, NY, and learn how to innovate like a startup and scale for the enterprise. You need to deliver quality applications faster and cheaper, attract and retain customers with an engaging experience across devices, and seamlessly integrate your enterprise systems. And you can't take 12 months to do it.
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
As you respond to increasing requests for new analytics, you need fast and flexible technology in your arsenal so that you can deploy the right workload to the right platform for the need at hand. Do you need self-service and fast time to value? Do you have data and application control and privacy needs, along with strict SLAs to meet? IBM dashDB™ is data warehouse technology powered by in-memory computing and in-database analytics that are designed for fast results, scalability and more.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...