Welcome!

News Feed Item

Netmining Debuts “Dynamic Insights” Display Reporting Dashboard For Online Marketers

Netmining, a leading provider of real-time audience targeting solutions, today announced the launch of its Dynamic Insights reporting dashboard to aggregate and summarize advertiser display data into clear insights that are actionable at a glance. With the new platform, marketers can access their Netmining data from any standard browser, including browsers on tablet devices, to see how their different campaign tactics are performing. A core, industry-first capability of the platform is the handling and presentation of each marketer’s peer set data.

Among other benefits and features, Netmining’s Dynamic Insights allows advertisers to see how various creative units are performing and can help identify which states had the highest conversion rates within their SmartRemarketing℠ and prospecting campaigns. Transparent, real-time data that can be accessed at any time helps marketers reach and exceed their campaign goals.

To assist marketers in the competitive landscape, anonymized peer-set data is aggregated and provided in the Dynamic Insights dashboard for marketers to gauge how their campaigns are performing within their verticals. At a glance, they can review averages on various metrics, within an easy-to-understand graphical interface.

“We’ve been running multiple client campaigns with Netmining for a few years now. This new level of access into our own performance has made us smarter and quicker on our feet,” said Jarod Caporino, Managing Partner, Resolute Digital. “Many of our brands market within very active, competitive categories, so the peer set capability has been game changing.”

Netmining President, Chris Hansen, explains how the Dynamic Insights dashboard originated through client feedback. “Our clients have come to us over the past year with a desire for more analytics that provides transparency and granularity into their campaigns, and insights they can act on to help them exceed their goals. We listened to our clients and are excited to announce the first iteration of the Dynamic Insights dashboard that will address some of those needs. This is an example of actually putting actionable insights around ‘big data’. We plan on keeping this product a growing piece of our offerings that will become even more robust over time.”

Key Benefits

  • Access on-demand dynamic insights for all Netmining managed display campaigns
  • See how campaigns perform against others within the relevant peer set
  • Plan future campaigns with insights on which ad sizes/types, time of day, or geo are best performing for each display tactic
  • Stay informed on how display tactics are doing overall with the Netmining Impact Scores
  • Move beyond the traditional display marketing spreadsheet report with highly engaging and visual graphics

Key Features

  • Visual, actionable insights presented in a dynamic user interface
  • Dashboard is accessible anytime through any standard browser, including tablet devices
  • Peer set data is provided to gauge how an advertiser compares with others in the same vertical
  • Diverse data sets and interface layouts:
    • Campaign visual displays the key performance indicators such as impressions, clicks, conversions, and spend vs. ROI
    • Time visual provides an understanding of how long the consideration timeframe is typically before an engagement and the best time of day to deliver impressions
    • Device visual shows the distribution of users, clicks, conversions, and impressions across different types of devices
    • Geo visual identifies the regions (state and DMAs) to focus display targeting efforts
    • Ad Distribution visual shows performance among banner ad creative sizes
    • Scores visual ranks the efficiency of various publisher inventory sources being used as well as the purchase efficiency by Netmining scores
    • Modeling visual displays a heat map of consumer nodes that are used to help marketers find audiences that look like their most engaged users. Each node features the top categories that make up that audience segment

Netmining clients have free and unlimited access to this new Dynamic Insights dashboard.

About Netmining

Netmining is a leading provider of real-time targeting solutions designed to help marketers understand and reach their audiences online. We combine our own unique blend of audience planning, targeting, bidding and optimization capabilities to deliver exceptional campaign performance. Our Audience Scoring Engine translates data into customer intelligence that yields high performing and highly relevant online advertising, targeted to your customer. Clients include BMW, Audi, Mitsubishi, Pandora, CDW, Chase, Hilton, Cole Haan, Group M, OMD, [email protected], Universal McCann and iProspect, among others. For more information, please visit netmining.com or follow us on Twitter@netmining.

Netmining is a member of the Interactive Advertising Bureau (IAB), the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA).

Please contact Lynda Liu, Marketing Manager at 212.703.7210 or [email protected] for more information.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with b...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...