Click here to close now.

Welcome!

News Feed Item

App Streaming Leader Agawi Announces Lighthouse Partner Program for Ad Networks Deploying AppGlimpse(TM) Platform to Serve "Playable Ads" Inside iOS & Android Apps for Smartphone & Tablets Over Wi-Fi and 4G

Agawi's AppGlimpse "Try Before You Download" Playable Ads to Be Available at Scale for Ad Networks and App Publishers to Drive Quality App Installs in 2014

SAN FRANCISCO, CA -- (Marketwired) -- 01/15/14 -- The mobile advertising industry -- always seeking new ways to capture the attention of today's on-the-go consumers -- has a new arrow in its quiver for 2014 with action-packed, playable ads designed to let consumers "try before they download" an app or a game.

The technology for playable ads -- called AppGlimpses -- comes from app streaming leader Agawi which has streamed over one billion minutes of apps since 2011. Agawi launched the world's first playable mobile ad trials in June 2013, and has today announced its Lighthouse Partner program for the AppGlimpse™ platform. Ad networks, advertisers and publishers are invited to join the program which is offering attractive pricing and collaboration on ad unit design for a limited number of partners selected in Q1. Interested companies can sign up by sending an email to [email protected].

"AppGlimpse is the only platform that requires no work for the advertisers, and has been battle tested in live trials with hundreds of thousands of real users," said Rohan Relan, co-founder and CEO of Agawi. "Banners are passé, and video is not differentiated anymore. AppGlimpse provides an engaging experience that motivates consumers, drives more impressions, and ultimately delivers a greater long-term value through increased user engagement."

Big Blue Bubble, an advertising partner during the AppGlimpse trial and makers of hit games like My Singing Monsters had this to say:

"To say we're pleased with the AppGimpse trial we participated in would be the understatement of the year. The quality of users from the initial trial exceeded our expectations and the technology performance is superb." - Bryan Davis, Director Business Development, Big Blue Bubble.

The Battle for Mobile Eyeballs

Playable "try before you download" ads are the latest salvo in the battle for advertisers to grab more consumer eyeballs and provide an experience that ensures a purchase doesn't disappoint. With AppGlimpse, the user can "play around and check out the app" without having to click to an app store, wait three minutes to enter passwords, and then download the app.

"Current mobile ad solutions just don't grab attention like the option to actually try an app or game before you spend your money," explained Relan. "AppGlimpse is all about long-term value... when you're happy with your purchase you tend to keep engaged, buy more items and spend more time in that app or game."

How it Works for Advertisers

AppGlimpse is the only platform with zero work for the mobile advertiser, and with the capacity to serve ads globally over Wi-Fi, 4G and some LTE and 3G networks economically and at scale.

Advertisers simply upload their app or game to the AppGlimpse dashboard where Agawi automatically creates a virtualized version to stream from the Agawi cloud. Playable ads can range from one to two minutes before directing the consumer to a full, downloadable version for purchase.

AppGlimpse is designed to drive higher eCPMs and currently supports the top performing ad formats with easy integration.

In Mobile Ads, Context is Important but User Experience is King

Peter Relan, Chairman and co-founder of Agawi, explains that context -- showing the ad to the right user, at the right time, in the right place -- plays an important role in consumer and advertiser relationships. However, from a user perspective, the experience of the ad is king.

"AppGlimpse is designed as a better alternative to banner ads which some regard as ineffective because they take up an important part of a small screen, often appear to be annoying and are terrible user experiences," said Relan.

What AppGlimpse provides, says Relan, is a delivery platform that enables ad networks to instantly achieve a quality experience by giving the user a beautiful interactive native app experience.

See AppGlimpse in action:
http://youtu.be/igfnaRVnv

About Agawi

Agawi is a technology platform company focused on low-latency streaming of apps from the cloud to mobile devices. We work with a variety of partners including Microsoft, Marvell and NVIDIA, leading app publishers, and Cloud Service Providers to provide a high-performance, scalable, and cost effective cloud-based platform for app streaming. Based in Menlo Park, CA, Agawi was founded by Silicon Valley veteran entrepreneurs and spun out of the YouWeb Incubator in 2010. It recently won a Best in Biz award for fastest-growing small company.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2496169

Media Contact
Peter Brooks
Agawi.io
415-425-4225

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction. ...
"We help to transform an organization and their operations and make them more efficient, more agile, and more nimble to move into the cloud or to move between cloud providers and create an agnostic tool set," noted Jeremy Steinert, DevOps Services Practice Lead at WSM International, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are ra...
Agile, which started in the development organization, has gradually expanded into other areas downstream - namely IT and Operations. Teams – then teams of teams – have streamlined processes, improved feedback loops and driven a much faster pace into IT departments which have had profound effects on the entire organization. In his session at DevOps Summit, Anders Wallgren, Chief Technology Officer of Electric Cloud, will discuss how DevOps and Continuous Delivery have emerged to help connect dev...
"What Dyn is able to do with our Internet performance and our Internet intelligence is give companies visibility into what is actually going on in that cloud," noted Corey Hamilton, Product Marketing Manager at Dyn, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Manufacturing has widely adopted standardized and automated processes to create designs, build them, and maintain them through their life cycle. However, many modern manufacturing systems go beyond mechanized workflows to introduce empowered workers, flexible collaboration, and rapid iteration. Such behaviors also characterize open source software development and are at the heart of DevOps culture, processes, and tooling.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies drivi...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
Live Webinar with 451 Research Analyst Peter Christy. Join us on Wednesday July 22, 2015, at 10 am PT / 1 pm ET In a world where users are on the Internet and the applications are in the cloud, how do you maintain your historic SLA with your users? Peter Christy, Research Director, Networks at 451 Research, will discuss this new network paradigm, one in which there is no LAN and no WAN, and discuss what users and network administrators gain and give up when migrating to the agile world of clo...
SYS-CON Events announced today that JFrog, maker of Artifactory, the popular Binary Repository Manager, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based in California, Israel and France, founded by longtime field-experts, JFrog, creator of Artifactory and Bintray, has provided the market with the first Binary Repository solution and a software distribution social platform.
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at th...
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult – let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and liv...