|By PR Newswire||
|January 15, 2014 02:06 PM EST||
SAN FRANCISCO, Jan. 15, 2014 /PRNewswire/ -- Tech Marketing 360, produced by UBM Tech, today adds David Pogue, the new face of Yahoo Tech, as a headlining keynote to the big tech marketing gathering. The only event dedicated to educating and inspiring the tech marketing community with a 360-degree view of the disrupted world of technology marketing, Tech Marketing 360 will take place February 18-20 at The Ritz-Carlton, Laguna Niguel in Dana Point, CA. For more information visit techmarketing360.com/.
As head of Yahoo's new tech strategy, Pogue will bring expert objective context to the discussion around traditional versus digital marketing techniques, and the ever-changing perceptions of the B2C and B2B technology industries as a whole. As he observed in a recent article for Scientific American: "Technology used to be admired in America...We were proud of our technological prowess and of the companies that were at the forefront," he wrote. "Today it's not so simple. Our tech companies have a trust problem."
The former New York Times personal tech columnist of 13 years, monthly Scientific American columnist and host of science shows on PBS made headlines with his significant career shift. At CES last week, Yahoo CEO Marissa Mayer announced Pogue's appointment to Yahoo Tech Columnist, a position in which he'll lead the new tech venture he describes as "the tech site for people who don't use words like form factor and functionality in everyday conversation."
Previously announced top technology marketers will also take the keynote stage:
- Stacy Martinet, Chief Marketing Officer, Mashable
- Brad Brooks, Chief Marketing Officer, Juniper Networks
- Alison McConnell, EVP, Chief Growth Officer, Leo Burnett Worldwide
- David Sable, Global Chief Executive Officer, Young & Rubicam
"Marketers across all industries are placing more emphasis on the importance of relevant and valuable content beyond traditional promotional messages—and the tech business is excelling," said Tech Marketing 360 General Manager Gayle Wolski. "Tech Marketing 360's keynote and conference programming will present some of the most talented content marketers, storytellers and advocates for social strategies, known for their ability to connect with the tech consumer."
To recognize the recent accomplishments of highly-creative marketing teams, Tech Marketing 360 will present the Tech Marketing Campaign of the Year award. Organizations are invited to submit a summary of and material from their most creative and successful marketing campaign of 2013 for consideration. The submission form is available for organizations to enter campaign materials and success metrics through January 31. General Manager Gayle Wolski and the event advisory board members will evaluate submissions and announce finalists on Wednesday, February 12.
The winner will be announced from the keynote stage on Thursday, February 20 and awarded a customized Tech Marketing 360 surfboard, with proceeds donated to event beneficiary, Surfers Healing. Based locally in San Juan Capistrano, CA, Surfers Healing aims to enhance the lives of children with special needs through surfing lessons. Donations can be made via their website.
Tech Marketing 360 features a multi-day educational conference for senior-level marketers across all technology verticals to share best practices in an intimate venue. Event sponsors will showcase some of the most advanced tools for marketing professionals. Top sponsors include Dun & Bradstreet, Marketo, Neustar and Oracle | Eloqua.
About Tech Marketing 360
Tech Marketing 360 is the only event dedicated to educating and inspiring the technology marketing community. Created by tech marketers, for tech marketers, Tech Marketing 360 will combine visionary strategies with applied learning and practical tactics to help drive performance and elevate marketing's role in today's technology organizations. For more information, visit www.techmarketing360.com.
About UBM Tech
UBM Tech is a global media business that brings together the world's technology industry through live events and online properties. Its community-focused media and events provide expertly curated content along with user-generated content and peer-to-peer engagement opportunities through its proprietary, award-winning DeusM community platform. UBM Tech's brands include EE Times, Interop, Black Hat, InformationWeek, Game Developers Conference, CRN, and DesignCon. The company's products include research, education, training, and data services that accelerate decision making for technology buyers. UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion.
SOURCE UBM Tech
"Qosmos has launched L7Viewer, a network traffic analysis tool, so it analyzes all the traffic between the virtual machine and the data center and the virtual machine and the external world," stated Sebastien Synold, Product Line Manager at Qosmos, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 8, 2016 07:15 AM EST Reads: 809
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
Dec. 8, 2016 07:00 AM EST Reads: 1,695
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 8, 2016 06:30 AM EST Reads: 1,115
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Dec. 8, 2016 06:15 AM EST Reads: 5,910
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
Dec. 8, 2016 05:00 AM EST Reads: 2,159
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York. Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flo...
Dec. 8, 2016 04:30 AM EST Reads: 733
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 8, 2016 04:15 AM EST Reads: 947
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
Dec. 8, 2016 04:00 AM EST Reads: 3,800
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
Dec. 8, 2016 04:00 AM EST Reads: 4,816
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 8, 2016 04:00 AM EST Reads: 1,047
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Dec. 8, 2016 02:45 AM EST Reads: 1,301
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 8, 2016 02:30 AM EST Reads: 1,121
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Dec. 8, 2016 01:45 AM EST Reads: 1,410
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
Dec. 8, 2016 01:30 AM EST Reads: 1,926
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Dec. 8, 2016 01:00 AM EST Reads: 3,958