Welcome!

News Feed Item

New Face of Yahoo Tech - David Pogue - Entertains and Educates at Tech Marketing 360

Additional Keynotes from Mashable, Juniper Networks, Leo Burnett Worldwide & Young & Rubicam

SAN FRANCISCO, Jan. 15, 2014 /PRNewswire/ -- Tech Marketing 360, produced by UBM Tech, today adds David Pogue, the new face of Yahoo Tech, as a headlining keynote to the big tech marketing gathering. The only event dedicated to educating and inspiring the tech marketing community with a 360-degree view of the disrupted world of technology marketing, Tech Marketing 360 will take place February 18-20 at The Ritz-Carlton, Laguna Niguel in Dana Point, CA. For more information visit techmarketing360.com/.

(Logo: http://photos.prnewswire.com/prnh/20131212/SF32293LOGO)

As head of Yahoo's new tech strategy, Pogue will bring expert objective context to the discussion around traditional versus digital marketing techniques, and the ever-changing perceptions of the B2C and B2B technology industries as a whole. As he observed in a recent article for Scientific American: "Technology used to be admired in America...We were proud of our technological prowess and of the companies that were at the forefront," he wrote. "Today it's not so simple. Our tech companies have a trust problem."

The former New York Times personal tech columnist of 13 years, monthly Scientific American columnist and host of science shows on PBS made headlines with his significant career shift. At CES last week, Yahoo CEO Marissa Mayer announced Pogue's appointment to Yahoo Tech Columnist, a position in which he'll lead the new tech venture he describes as "the tech site for people who don't use words like form factor and functionality in everyday conversation."

Previously announced top technology marketers will also take the keynote stage:

  • Stacy Martinet, Chief Marketing Officer, Mashable
  • Brad Brooks, Chief Marketing Officer, Juniper Networks
  • Alison McConnell, EVP, Chief Growth Officer, Leo Burnett Worldwide
  • David Sable, Global Chief Executive Officer, Young & Rubicam

"Marketers across all industries are placing more emphasis on the importance of relevant and valuable content beyond traditional promotional messages—and the tech business is excelling," said Tech Marketing 360 General Manager Gayle Wolski. "Tech Marketing 360's keynote and conference programming will present some of the most talented content marketers, storytellers and advocates for social strategies, known for their ability to connect with the tech consumer."

To recognize the recent accomplishments of highly-creative marketing teams, Tech Marketing 360 will present the Tech Marketing Campaign of the Year award. Organizations are invited to submit a summary of and material from their most creative and successful marketing campaign of 2013 for consideration. The submission form is available for organizations to enter campaign materials and success metrics through January 31. General Manager Gayle Wolski and the event advisory board members will evaluate submissions and announce finalists on Wednesday, February 12.

The winner will be announced from the keynote stage on Thursday, February 20 and awarded a customized Tech Marketing 360 surfboard, with proceeds donated to event beneficiary, Surfers Healing. Based locally in San Juan Capistrano, CA, Surfers Healing aims to enhance the lives of children with special needs through surfing lessons. Donations can be made via their website.

Tech Marketing 360 features a multi-day educational conference for senior-level marketers across all technology verticals to share best practices in an intimate venue. Event sponsors will showcase some of the most advanced tools for marketing professionals. Top sponsors include Dun & Bradstreet, Marketo, Neustar and Oracle | Eloqua.

Follow Tech Marketing 360, on Twitter @techmktg360, become a fan on Facebook or join Tech Marketing 360 on LinkedIn.

About Tech Marketing 360
Tech Marketing 360 is the only event dedicated to educating and inspiring the technology marketing community. Created by tech marketers, for tech marketers, Tech Marketing 360 will combine visionary strategies with applied learning and practical tactics to help drive performance and elevate marketing's role in today's technology organizations. For more information, visit www.techmarketing360.com.

About UBM Tech
UBM Tech is a global media business that brings together the world's technology industry through live events and online properties.  Its community-focused media and events provide expertly curated content along with user-generated content and peer-to-peer engagement opportunities through its proprietary, award-winning DeusM community platform. UBM Tech's brands include EE Times, Interop, Black Hat, InformationWeek, Game Developers Conference, CRN, and DesignCon. The company's products include research, education, training, and data services that accelerate decision making for technology buyers.  UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion.

SOURCE UBM Tech

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, will discuss how data centers of the future will be managed, how th...
Why Federal cloud? What is in Federal Clouds and integrations? This session will identify the process and the FedRAMP initiative. But is it sufficient? What is the remedy for keeping abreast of cutting-edge technology? In his session at 21st Cloud Expo, Rasananda Behera will examine the proposed solutions: Private or public or hybrid cloud Responsible governing bodies How can we accomplish?
There is huge complexity in implementing a successful digital business that requires efficient on-premise and cloud back-end infrastructure, IT and Internet of Things (IoT) data, analytics, Machine Learning, Artificial Intelligence (AI) and Digital Applications. In the data center alone, there are physical and virtual infrastructures, multiple operating systems, multiple applications and new and emerging business and technological paradigms such as cloud computing and XaaS. And then there are pe...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that Keisoku Research Consultant Co. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Keisoku Research Consultant, Co. offers research and consulting in a wide range of civil engineering-related fields from information construction to preservation of cultural properties. For more information, vi...
Today most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes significant work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reducti...
Most of the time there is a lot of work involved to move to the cloud, and most of that isn't really related to AWS or Azure or Google Cloud. Before we talk about public cloud vendors and DevOps tools, there are usually several technical and non-technical challenges that are connected to it and that every company needs to solve to move to the cloud. In his session at 21st Cloud Expo, Stefano Bellasio, CEO and founder of Cloud Academy Inc., will discuss what the tools, disciplines, and cultural...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Enroute Lab will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enroute Lab is an industrial design, research and development company of unmanned robotic vehicle system. For more information, please visit http://elab.co.jp/.
SYS-CON Events announced today that Cedexis will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cedexis is the leader in data-driven enterprise global traffic management. Whether optimizing traffic through datacenters, clouds, CDNs, or any combination, Cedexis solutions drive quality and cost-effectiveness.
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
Today traditional IT approaches leverage well-architected compute/networking domains to control what applications can access what data, and how. DevOps includes rapid application development/deployment leveraging concepts like containerization, third-party sourced applications and databases. Such applications need access to production data for its test and iteration cycles. Data Security? That sounds like a roadblock to DevOps vs. protecting the crown jewels to those in IT.
What is the best strategy for selecting the right offshore company for your business? In his session at 21st Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, will discuss the things to look for - positive and negative - in evaluating your options. He will also discuss how to maximize productivity with your offshore developers. Before you start your search, clearly understand your business needs and how that impacts software choices.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
Real IoT production deployments running at scale are collecting sensor data from hundreds / thousands / millions of devices. The goal is to take business-critical actions on the real-time data and find insights from stored datasets. In his session at @ThingsExpo, John Walicki, Watson IoT Developer Advocate at IBM Cloud, will provide a fast-paced developer journey that follows the IoT sensor data from generation, to edge gateway, to edge analytics, to encryption, to the IBM Bluemix cloud, to Wa...