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"AMERICAN GLADIATORS" CREATOR IGNITES AMERICAN GLADIATORS FITNESS LICENSING PROGRAM

Initiative Allows Licensees To Own and Operate Their Own American Gladiators Branded FitClubs

LOS ANGELES, Jan. 15, 2014 /PRNewswire-iReach/ -- The iconic and legendary American Gladiators franchise, a proven brand built on Sports, Fitness, Training and Competition is launching AMERICAN GLADIATORS FITNESS (AGF), a new fitness licensing program that offers expert trainers across the country the opportunity to own and operate their own certified AMERICAN GLADIATORS FITCLUB. AGF is the brainchild of the creator of the hit "American Gladiators" television series as a weekly syndicated show in the U.S. before becoming a runaway global phenomenon with local versions in the UK, Latin America, Australia, German, Finland, Sweden, Denmark, South Africa and Japan.

(Photo: http://photos.prnewswire.com/prnh/20140115/MN46754)

The AGF licenses are only available to AGF pre-approved, qualified and experienced trainers and are perfect for fitness experts who own an existing MMA, boxing gym, karate school or a trainer who is opening his or her first fitness business. The optional equipment package is geared towards core training for personal training and/or group training.

AGF is taking pride in allowing licensees to control their destiny, while promoting pride of ownership of one of the most recognized brands globally. AGF has chosen as their preferred vendors the Ironcompany.com® and CrossCore® the inventor of Rotational Bodyweight Training™ gear and education should trainers be seeking equipment and KettleBell Concepts to offer the best-in class fitness education training.  In addition, with the licensed package, licensees will have the opportunity to sell AGF officially licensed American Gladiators fitness merchandise such as shirts, sweatshirts, hats and more through their approved vendor Stuph Clothing, a nationally recognized custom apparel company and the official wholesale provider of licensed merchandise for American Gladiators Fitness.

Ferraro commented: "We are quite different from all the other licensing programs in the industry today. With AGF you have a proven brand that has been on the air since 1989 and aired in over 90 countries, much unlike any other fitness brand of which very few have had any TV exposure. Our demographics and public awareness are second to none. Most fitness brands are basically only known within the fitness industry and virtually unknown to the general public that would like to start training but are confused by what gym or trainer to join. By becoming an AGF licensee you will receive a protected territory and not have another licensee outside your front door or down the block in direct competition like many other fitness licenses. As an added bonus we are offering our licensees the opportunity to sell official AGF merchandise that can only be purchased exclusively at licensed facilities." 

Added Jeff Skeen, President and CEO of Fitness Connection, "If a trainer isn't associated with a brand for their fitness business, finding one that properly represents their product is critical. The American Gladiators brand has been successful for 25 years around the world. AMERICAN GLADIATORS FITNESS allows one to use their own workout programs while receiving a protected territory under this well-known international brand." 

Tokey Hill, the former head coach of the U.S Karate team and the first Native American to win a gold medal at the World Karate Championships commented: "I've been offered countless opportunities to attach my name to various sports and fitness business ventures, I turned them all down for various concerns I had about credibility, etc., But I am all in on American Gladiators Fitness!"

Mr. Hill has signed on with AGF as Head of Combat Sports Division. "Whether someone owns an existing karate school, MMA or boxing gym or is opening their first fitness business they can now benefit from an internationally recognized brand and cost effectively offer new revenue streams with a protected territory, private label clothing and greatly enhance both their image and profitability." 

Andrew Levine, a 30 year veteran of the health club and personal training industry who has worked with countless top health club chains such as Gold's Gym, World Gym, Family Fitness which became 24 Hour Fitness as well as hundreds of club managers, salespeople and personal trainers is also endorsing AGF: "The AMERICAN GLADIATORS FITCLUB is uniquely cost effective which enables licensees for a minimal investment to own a studio sized functional training based business featuring enough boxing equipment, Kettlebells, body suspension training, strength equipment, etc to service up to approximately 30 member/clients at one time. It also allows existing businesses to Co-Brand and add this unique brand to their current club. The AGF license is just ideal for the experienced personal trainer, group fitness instructor or MMA athlete to open an affordable fitness center and run it the way they want but with a rock solid brand behind them. AGF is in my opinion a slam dunk for an entrepreneur to cost effectively meet the explosive demands of a fitness consumer that is bored with walking on a treadmill or just lifting weights at their gym."

For additional information on the licensing packages, please visit: www.americangladiatorsfitness.com.

About AGF

With public awareness from over 90 countries and the widely acclaimed competitive sports television program---The American Gladiators brand has immediate, visceral and widespread appeal. Over 100 million people were exposed to the TV program alone. The name continues to resonate the superior strength, mental fortitude and competitive spirit that exists not only in the U.S. but around the world. AGF is determined to become the number one chain of licensed fitness centers worldwide serving consumers with competitive mind-sets, will, and determination to always be their best in fitness, health, sports and in their careers. AGF will grant licenses to only experienced and qualified trainers and instructors. AGF offers a simple license program to pre-approved trainers: the advantage of tapping into one of most prolific brands ever created—and the licensee can run the business their way. AGF keeps it simple and covers the basics. The organization recommends through their preferred vendors the best educational programs and offers an introductory package that will have licensees on their way to owning and operating their own officially licensed American Gladiators FitClub.

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Media Contact: Theo Dumont, Dumont Marketing LLC, 8189437876, [email protected]

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SOURCE American Gladiators Fitness

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