Welcome!

News Feed Item

Pacific Conferences Presents the Annual Social Media & PR Conference in Singapore and Hong Kong

Source: Pacific Conferences


Analysing and Optimising Social Opportunities for Overall PR Effectiveness

Singapore, Jan 16, 2014 - (ACN Newswire) - Gone are the days of securing coverage through print media. The prowess of social media to extend communication outreach has been recognised and raved by many in today's digital age. However, the instantaneity of social media calls for quicker and more quality response to capture the attention of key stakeholders. Today, scheduled and cookie-cutter content and mere presence on social media are no longer viable. To stay relevant and competitive, organisations on the social bandwagon have to undergo constant reassessment and revision of their communications plan according to real-time changes such as online stakeholders' behaviour, and attune to user-generated content.

"PR professionals can no longer afford to think in silos," shares Peter McFeely, Digital Lead (Singapore) at Waggener Edstrom Worldwide. He stresses the need to "think about digital media holistically - from social to search, web to mobile." Addressing the change in the digital landscape, he highlights that, "[Consumers have] become more discerning, more selective in the content they consume, [and] we must expand beyond social media into multi-channel content marketing to ensure that meaningful ROI can be demonstrated and business impact [can be] achieved."

Text100, too, recognises the power of social media and predicts that an integrated approach is the future for communications. "To take advantage of the dynamic changes in today's complex market landscape, companies need to communicate [by] using more than PR and digital. Central to any successful campaign will be a strategic approach to crafting stories effectively and communicating consistently - an approach that combines the art of the narrative with the science of data driven communications, connecting people with brands with compelling content and through engaging experiences across paid, owned, earned and social channels," says Erica Pompen, Vice President & Asia Pacific Consultancy Director at Text100.

However, the power of social media can turn into a deathly tool when misused, resulting in hesitation while using this medium. To benefit from social media, Ali Bullock, Former Director of Corporate Communications, Asia Pacific at Dow Jones, believes that organisations should embrace the good and bad of this medium. "When it comes to dealing with a crisis the first thing you need to be doing is listening on social media. This is a great platform to be able to not only engage and broadcast but also to listen."

Peter, Erica and Ali among other experts will be sharing their case studies and tips and tactics to advance communications strategies for valuable engagement with key stakeholders on social media, at the 2-day Social Media & PR Conference organised by Pacific Conferences, to be held in Singapore from 24-25 February 2014 and Hong Kong from 27-28 February 2014.

This conference will feature insightful communications initiatives and experience sharing from KPMG, Johnson & Johnson Medical, Intel, BASF, WWF, Telstra International Group, Temasek Holdings, Hong Kong Trade Development Council and many more on how to advance communications strategies for sustainable engagement through constant revision, reassessment and adaptation.
 
Conference Details:
Title: Social Media & PR 2014 Conference
Date & Venue: 24-25 February 2014, Sheraton Towers, Singapore
27-28 February 2014, Regal HongKong Hotel, Hong Kong
Organiser: Pacific Conferences

Full programme can also be found at: http://www.conferences.com.sg/S1433-SPR19-01S-N.PDF

About Pacific Conferences

Pacific Conferences specialises in organising business conferences aimed at providing interactive, insightful information and analysis about issues facing businesses in Asia-Pacific. Catered to middle and upper level executives, its events are usually case studies driven with emphasis on providing in-depth and unbiased practical knowledge. www.conferences.com.sg

Source: Pacific Conferences

Contact:
Ms Charmaine Neo
Tel: +65 6592 7352
Email: [email protected] 




Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that SIGMA Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. uLaser flow inspection device from the Japanese top share to Global Standard! Then, make the best use of data to flip to next page. For more information, visit http://www.sigma-k.co.jp/en/.
Most of the time there is a lot of work involved to move to the cloud, and most of that isn't really related to AWS or Azure or Google Cloud. Before we talk about public cloud vendors and DevOps tools, there are usually several technical and non-technical challenges that are connected to it and that every company needs to solve to move to the cloud. In his session at 21st Cloud Expo, Stefano Bellasio, CEO and founder of Cloud Academy Inc., will discuss what the tools, disciplines, and cultural...
Why Federal cloud? What is in Federal Clouds and integrations? This session will identify the process and the FedRAMP initiative. But is it sufficient? What is the remedy for keeping abreast of cutting-edge technology? In his session at 21st Cloud Expo, Rasananda Behera will examine the proposed solutions: Private or public or hybrid cloud Responsible governing bodies How can we accomplish?
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp em...
Real IoT production deployments running at scale are collecting sensor data from hundreds / thousands / millions of devices. The goal is to take business-critical actions on the real-time data and find insights from stored datasets. In his session at @ThingsExpo, John Walicki, Watson IoT Developer Advocate at IBM Cloud, will provide a fast-paced developer journey that follows the IoT sensor data from generation, to edge gateway, to edge analytics, to encryption, to the IBM Bluemix cloud, to Wa...
With the rise of DevOps, containers are at the brink of becoming a pervasive technology in Enterprise IT to accelerate application delivery for the business. When it comes to adopting containers in the enterprise, security is the highest adoption barrier. Is your organization ready to address the security risks with containers for your DevOps environment? In his session at @DevOpsSummit at 21st Cloud Expo, Chris Van Tuin, Chief Technologist, NA West at Red Hat, will discuss: The top security r...
There is huge complexity in implementing a successful digital business that requires efficient on-premise and cloud back-end infrastructure, IT and Internet of Things (IoT) data, analytics, Machine Learning, Artificial Intelligence (AI) and Digital Applications. In the data center alone, there are physical and virtual infrastructures, multiple operating systems, multiple applications and new and emerging business and technological paradigms such as cloud computing and XaaS. And then there are pe...
SYS-CON Events announced today that B2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. B2Cloud specializes in IoT devices for preventive and predictive maintenance in any kind of equipment retrieving data like Energy consumption, working time, temperature, humidity, pressure, etc.
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Your clients expect transactions to never fail, cloud access to be fast and always on, and their data to be protected - no exceptions. Hear about how Secure Service Container (SSC), an IBM-exclusive open technology, enables secure building and hosting of next-generation applications, both cloud and on-premises. SSC protects the full stack from external and insider threats, allows automatic encryption of data in-flight and at-rest, and is tamper-resistant during installation and runtime – with no...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Suzuki Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Suzuki Inc. is a semiconductor-related business, including sales of consuming parts, parts repair, and maintenance for semiconductor manufacturing machines, etc. It is also a health care business providing experimental research for...