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Conservation Voltage Reduction Market in North America to Reach Nearly $800 Million by 2022, Forecasts Navigant Research

By dynamically optimizing voltage levels using sophisticated smart grid technologies, conservation voltage reduction (CVR) can continuously reduce energy consumption and demand during peak periods, when electricity prices are inflated and demand may exceed the available supply. Recent CVR pilot projects have delivered excellent results, and the technology is likely to become one of the most popular energy efficiency and demand response measures among North American utilities before the end of 2020. Click to tweet: According to a new report from Navigant Research, revenue from CVR components in North America will grow from $8.4 million in 2013 to $776 million by 2022.

“A high-precision voltage reduction strategy that can unleash unprecedented smart grid benefits, CVR is likely to be next on the smart grid deployment schedule,” says Kristoffer Torvik, senior research analyst with Navigant Research. “North American utilities have yet to take full advantage of the benefits of CVR, which often lies latent in the smart meter functionality.”

The key elements of a CVR system include primary components (automation equipment installed at the substation), secondary components (field equipment installed beyond the substation and at the edge of the grid), telecommunications nodes, such as modems, radios, routers, and repeaters, and CVR software. Several other enabling or enhancing components help form the overall CVR cost and benefit structure, according to the report, including smart meters, backbone communications, grid analytics, and load scheduling analysis.

The report, “Conservation Voltage Reduction,” analyzes the market for CVR in North America. The report provides an analysis of the significant factors and drivers that will contribute to market growth for CVR. Market forecasts for unit shipments and revenue for each component type in an integrated CVR solution in North America extend through 2020. The report also examines the building blocks for CVR – telecommunications technologies, primary and secondary equipment, and distribution management systems – and profiles the key industry players active in this emerging field. An Executive Summary of the report is available for free download on the Navigant Research website.

About Navigant Research

Navigant Research, the dedicated research arm of Navigant, provides market research and benchmarking services for rapidly changing and often highly regulated industries. In the energy sector, Navigant Research focuses on in-depth analysis and reporting about global clean technology markets. The team’s research methodology combines supply-side industry analysis, end-user primary research and demand assessment, and deep examination of technology trends to provide a comprehensive view of the Smart Energy, Smart Utilities, Smart Transportation, and Smart Buildings sectors. Additional information about Navigant Research can be found at

About Navigant

Navigant is a specialized, global expert services firm dedicated to assisting clients in creating and protecting value in the face of critical business risks and opportunities. Through senior level engagement with clients, Navigant professionals combine technical expertise in Disputes and Investigations, Economics, Financial Advisory and Management Consulting, with business pragmatism in the highly regulated Construction, Energy, Financial Services and Healthcare industries to support clients in addressing their most critical business needs. More information about Navigant can be found at

* The information contained in this press release concerning the report, “Conservation Voltage Reduction,” is a summary and reflects Navigant Research’s current expectations based on market data and trend analysis. Market predictions and expectations are inherently uncertain and actual results may differ materially from those contained in this press release or the report. Please refer to the full report for a complete understanding of the assumptions underlying the report’s conclusions and the methodologies used to create the report. Neither Navigant Research nor Navigant undertakes any obligation to update any of the information contained in this press release or the report.

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