Welcome!

News Feed Item

FASTSIGNS(R) Selects the Widen Media Collective for Digital Asset Management

Widen DAM System to Help Franchise Distribute Marketing Assets to Over 550 Worldwide Locations

MADISON, WI -- (Marketwired) -- 01/16/14 -- FASTSIGNS® International, Inc., the worldwide franchisor of FASTSIGNS sign, graphics and visual communication companies, has selected the Widen Media Collective to organize and distribute digital marketing assets for more than 550 global locations. The new digital asset management (DAM) system will provide FASTSIGNS with the tools, flexibility and scalability to improve the cataloging and use of digital assets for sales, marketing and décor initiatives.

Founded in Dallas, Texas in 1985, FASTSIGNS has grown from a single location to a global leader in visual communication solutions. With expertise in all types of interior and exterior signs, graphics, exhibits, displays, and much more, FASTSIGNS has built a reputation for helping companies gain visibility, communicate their message and achieve their strategic goals.

FASTSIGNS previously used a simple DAM solution, internal servers and a support website to store and distribute these digital assets to franchisees in the US, Canada, the UK, Brazil, Mexico, the Caribbean, Saudi Arabia and Australia. However, the inconvenience of using multiple storage locations and limitations of the old DAM system prompted FASTSIGNS' marketing department to search for a better alternative.

"We had outgrown our system, and we needed something more robust," said Drue Townsend, senior vice president of marketing at FASTSIGNS. "We wanted a DAM system that could grow with our needs."

Townsend asked the company's IT team and creative services department to recommend several reputable DAM providers that met FASTSIGNS' product requirements and price range. Widen was one of three DAM solutions the research team suggested. After several demos and a live trial on Widen's Digital Asset Management Sandbox, FASTSIGNS selected the Widen Media Collective.

"The capabilities, flexibility, user-friendliness and scalability of the Widen Media Collective made it stand out from the competition," said Townsend. "Widen's ability to create a single sign on (SSO) integration with our system was also an important factor, as were Media Collective's tracking and reporting tools. Finally, our Widen advisor did a great job answering our questions and providing information throughout the research process."

FASTSIGNS' user base will include more than 100 internal staff members and team members at all 550 franchise locations. The DAM system will initially store marketing assets including photos, videos, audio files, digital sign content and PDFs.

"Businesses commonly contact us when they've outgrown their storage and management solutions," said Jake Athey, Widen's marketing manager. "Very basic DAM systems and in-house solutions eventually lag behind robust web-based platforms that continually evolve through updates and upgrades. Widen's software as a service (SaaS) DAM platform gives FASTSIGNS access to cloud-based, professionally managed services that will continue to advance as the market and technology changes."

About FASTSIGNS®
FASTSIGNS International, Inc. is the worldwide franchisor of the more than 550 FASTSIGNS® centers located in the US, Canada, the UK, Brazil, Mexico, the Caribbean, Saudi Arabia and Australia (where centers operate as SIGNWAVE®).

FASTSIGNS is a sign, graphics and visual communications company that helps customers of all sizes -- across all industries -- meet their business objectives and increase their business visibility. Some of the products and services that FASTSIGNS uses to provide comprehensive solutions include vehicle, floor and window graphics, point of purchase signs, digital signs, labels and decals, architectural and interior décor signs, printing, promotional products and wearables, mobile marketing and other related marketing services. To learn more, visit www.fastsigns.com or call 800-FASTSIGNS for a location near you.

About Widen Enterprises, Inc.
Based in Madison, Wisconsin, Widen has honed its more than 60 years of experience in premedia services and color management specifically for assisting customers with building brand equity and supporting consistent brand representation across print and Web communications. Through its inventive suite of Web-based digital asset management applications, Widen software services provide marketing networks with real-time, Web-based access to clients' digital asset libraries, subsequently eliminating manual search and file preparation time, costs related to replacing images and videos that cannot be located, and added costs for hardware, software and upgrades. For more information, visit: www.widen.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Jake Athey
Marketing Manager
Widen Enterprises, Inc.
608-443-5472
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Announcing Poland #DigitalTransformation Pavilion
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
CloudEXPO | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
For far too long technology teams have lived in siloes. Not only physical siloes, but cultural siloes pushed by competing objectives. This includes informational siloes where business users require one set of data and tech teams require different data. DevOps intends to bridge these gaps to make tech driven operations more aligned and efficient.
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution. In his session at @ThingsExpo, Akvelon expert and IoT industry leader Sergey Grebnov provided an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors!
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
Dhiraj Sehgal works in Delphix's product and solution organization. His focus has been DevOps, DataOps, private cloud and datacenters customers, technologies and products. He has wealth of experience in cloud focused and virtualized technologies ranging from compute, networking to storage. He has spoken at Cloud Expo for last 3 years now in New York and Santa Clara.
HyperConvergence came to market with the objective of being simple, flexible and to help drive down operating expenses. It reduced the footprint by bundling the compute/storage/network into one box. This brought a new set of challenges as the HyperConverged vendors are very focused on their own proprietary building blocks. If you want to scale in a certain way, let's say you identified a need for more storage and want to add a device that is not sold by the HyperConverged vendor, forget about it...