|By PR Newswire||
|January 16, 2014 07:03 AM EST||
NEW YORK, Jan. 16, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Factors Influencing Growth of HEVC in the Media and Entertainment Industry
High-efficiency Video Coding (HEVC) is a new standard that has been developed to handle compression for the next generation of high-resolution and ubiquitous video applications. While AVC is the de-facto standard for video across the board today, network congestion is already a looming issue. It will only get worse as the number of consumers and the amount of video accessed over broadband and wireless connections increases, even as Pay TV service providers seek to push resolution boundaries past high definition (HD) to 4K and beyond.
Since the standard was finalized early this year, industry shows and trade magazines have been awash with announcements of products, pilot services, proofs of concepts, and forward-looking predictions. Certainly, there have been significant steps forward in terms of encoding and transcoding products and cores supporting HEVC. Codec vendors, such as ITTIAM, Fraunhofer, NTT DoCoMo, Rovi, and Vanguard, are among those who are shipping first-generation encoding cores for HEVC compression. Most of these are presently software-based, although they may leverage silicon resources for acceleration. All-silicon encoder cores are likely to take at least a year to develop, given the complexity of HEVC encoding, the nascent stage of the technology, as well as the ongoing flux in certain aspects of the standard. In terms of encoder products, professional equipment vendors, such as ATEME, Ericsson and Envivio, as well as desktop vendors, such as Cyberlink, have developed their own H.265 cores. Elemental has successfully powered real time HEVC encoding for video in 4K resolution. The density that can be achieved for HEVC encoders is of course orders of magnitude lower than comparable AVC densities and its power consumption per channel is today much higher, but progress will continue to be made. Sales in 2013 have been limited to a few channels purchased by major service providers and content owners for internal evaluations and proofs of concept. However, market interest is expected to continue to grow in 2014 and beyond.
Progress, on the decoder side has been less extensive than on the encoder side, although it is gaining momentum. Software-based clients have been shipped with select consumer electronic models, such as Samsung's HEVC-enabled 4K television which shipped earlier this year and several upcoming devices powered by chipsets from Broadcom and Qualcomm. Panasonic recently announced a licensing arrangement for HEVC-enabled Blu-ray chipsets with Rovi, although a release date for the product has not been announced. Open-source participant, VLC, recently announced support for HEVC. The open H.265 project has also won backing from vendors, such as Telestream.
The question facing service providers and consumer electronics (CE) device vendors is how quickly—or not—HEVC will evolve from an experimental novelty to a commercially significantly format. In this insight, we examine the various factors that drive and restrain the adoption of HEVC. Our focus here is primarily the media and entertainment market, which includes segments, such as contribution, primary and secondary distribution, and multi-screen, rather than enterprise applications of HEVC, such as video conferencing.
Factors Driving Adoption of and Investment in HEVC
In the short term, the following are the most important drivers for HEVC technology:
- Quest for Greater Compression Efficiency: Video accounts for over % of Internet traffic during prime time in the United States. Moreover, this level is reached with less than % of broadband subscribers watching. With online video consumption predicted to more than double over the next five years and bandwidth limitations cited as one of the most important restraints to growth of over the top (OTT) video, raising the bar on video compression is a hugely enticing proposition. Other benefits of better compression include the ability to improve the quality of video that is delivered over restricted bandwidths (for example HD video to tablets through 4G or 4G LTE networks), reduce video transmission costs, and increase video storage capability (for example on camcorders or professional video servers). While the compression efficiency of AVC is growing, with modern, best-of-breed AVC encoders offering 2x compression benefits over first generation products, HEVC will eventually mature to a point where it can outperform AVC.
- Technology Push for Commoditized Video Market: The market for video encoders is struggling, owing to significant price erosion caused by commoditization. Where AVC
HD encoders once sold at over USD per channel, today, growing density and silicon-based cores have pushed prices down, with some models selling for under $ per HD channel. Furthermore, differentiation between encoder vendors is becoming increasingly difficult, particularly outside the top tier of industry vendors. HEVC offers the opportunity for innovators to stand out and to differentiate themselves from other vendors again, while also restoring a far more sustainable price point. For example 4K
HEVC encoders are presently fetching as much as $ per channel. This is expected to come down to approximately $ in 2014. Nevertheless, it is still significantly higher than existing AVC price points. This type of disruption also encourages faster upgrades of equipment, further boosting sales.
- Cost savings in closed-loop applications: Closed loop applications are those where the encoding hardware, decoding applications, and intermediate servers and routers are all provided by a single company and purchased by a single client. These occur most often in the enterprise segment—for example, in unified communication systems or remote collaboration systems. HEVC offers clear return on investment (ROI) by improving operating expenditure (OPEX) and quality of experience. Closed loop systems are also seen in several white-label video on demand (VOD) platforms that provide transcoding, transmission, and playback of content. In these cases, investment from vendors into HEVC is accelerating and is expected to achieve faster uptake by enterprise clients and service providers.
In the – year time frame, the following will be the most important drivers for HEVC technology:
- Growing resolutions, even on portable devices: As portable devices, such as tablets and high end smart phones, achieve HD display resolutions and as fixed screens migrate gradually towards 2K and 4K resolutions, consumers' demands for visually appealing video is increasing. There is a growing need to deliver the highest possible video quality to consumers—both in terms of resolution and in terms of smoothness of delivery—to maximize the competitive advantage for service providers. Superior compression is critical to achieving this scenario, particularly on portable devices over wireless connections. While benefits would theoretically be immediate, it will take time for the end-to-end workflow for these use cases to be available and deployed. Accordingly, whilethe prospect of high-resolution delivery to portable devices is fueling innovation in HEVC, it will take – years before the market is mature enough to support widespread deployment for these use cases.
Factors Driving Adoption of and Investment in HEVC
Factors Restraining Adoption of and Investment in HEVC
To order this report: Factors Influencing Growth of HEVC in the Media and Entertainment Industry
Contact Clare: [email protected]
Intl: +1 339-368-6001
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Dec. 8, 2016 05:00 PM EST Reads: 1,806
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Dec. 8, 2016 04:45 PM EST Reads: 1,828
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Dec. 8, 2016 04:45 PM EST Reads: 2,242
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
Dec. 8, 2016 04:30 PM EST Reads: 1,958
"We are a leader in the market space called network visibility solutions - it enables monitoring tools and Big Data analysis to access the data and be able to see the performance," explained Shay Morag, VP of Sales and Marketing at Niagara Networks, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 8, 2016 04:30 PM EST Reads: 332
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Dec. 8, 2016 04:15 PM EST Reads: 2,305
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Dec. 8, 2016 04:15 PM EST Reads: 252
"We are a modern development application platform and we have a suite of products that allow you to application release automation, we do version control, and we do application life cycle management," explained Flint Brenton, CEO of CollabNet, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 8, 2016 04:00 PM EST Reads: 1,072
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Dec. 8, 2016 03:48 PM EST Reads: 237
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
Dec. 8, 2016 03:45 PM EST Reads: 1,074
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Dec. 8, 2016 03:30 PM EST Reads: 1,214
"This is specifically designed to accommodate some of the needs for high availability and failover in a network managed system for the major Korean corporations," stated Thomas Masters, Managing Director at InfranicsUSA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 8, 2016 03:15 PM EST Reads: 291
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.
Dec. 8, 2016 03:00 PM EST Reads: 512
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Dec. 8, 2016 02:30 PM EST Reads: 913
CloudJumper, a Workspace as a Service (WaaS) platform innovator for agile business IT, has been recognized with the Customer Value Leadership Award for its nWorkSpace platform by Frost & Sullivan. The company was also featured in a new report(1) by the industry research firm titled, “Desktop-as-a-Service Buyer’s Guide, 2016,” which provides a comprehensive comparison of DaaS providers, including CloudJumper, Amazon, VMware, and Microsoft.
Dec. 8, 2016 02:30 PM EST Reads: 972