Click here to close now.

Welcome!

News Feed Item

Shoppers Scanned over 10 Million QR Codes and Other Mobile Triggers During 2013 Holiday Season, Scanbuy Reports

Scanbuy, Inc., the world’s leading mobile engagement solutions provider, today released its holiday trend report showing that it processed nearly 10.4 million mobile barcode and NFC scans between Nov. 22, 2013 and Dec. 31, 2013, a 33% increase from last year’s holiday trend report, demonstrating the continuing growth and interest in mobile engagement by consumers during the retail industry’s busiest time of the year.

Scanbuy’s trend reports analyze traffic on the ScanLife mobile app, the most popular mobile engagement app in the world. Highlights of this year’s holiday scanning activity include:

  • The most popular type of content accessed in mobile engagement campaigns were application downloads, discounts and sweepstakes.
  • The most “liked” brands by the ScanLife community were Microsoft, Coca-Cola, Activision, Tanger Outlets, and Kohl’s.
  • Industries that saw the most scans included high-tech and retail.
  • In terms of devices, 56% of scans came from Apple iOS, compared with 42% on Android OS.
  • Gender statistics showed that 37% of users were female and 63% were male, with ages 35-44 comprising the highest percentage of the male group.
  • Of the total scans processed, users aged 35-44 scanned the most (25%), followed closely by users aged 23-34, who accounted for 22%. Other user age groups included: 45-54 at 19%, 55 and over at 15%, 18-24 at 12%, and users under the age of 18 at 7%.
  • The top malls for consumer scanning throughout the country included Lake View Plaza in Illinois, Palisades Mall in New York, Westminster Mall in California, Mall of America in Minnesota, and The Florida Mall in Orlando.

“The increase in mobile scans during the holiday season demonstrates a clear interest in consumers wishing to connect with their favorite brands and stores,” said Mike Wehrs, CEO and president of Scanbuy. “We truly enjoy partnering with brands and reaching mobile shoppers through mobile engagement campaigns to deliver results and actionable analytics, whether it’s through a QR Code, NFC, Microsoft Tag or any combination of mobile triggers.”

A statistically significant sampling of all scans generated from the ScanLife app or the ScanLife Mobile Engagement Platform were analyzed in this study. The traffic analysis was performed on all ScanLife-processed user activities providing a detailed view across numerous verticals and geographies. These results are statistically significant and representative of all codes scanned, as ScanLife is the largest commercial resolver of codes.

To access the full Mobile Trend Report infographic click here: http://www.scanlife.com/trend-reports/trend-report-2013-holiday-shopping-season

About Scanbuy

Scanbuy is the global leader in developing mobile engagement solutions that power intelligent connections between the physical and digital world. The ScanLife suite of products consists of a cloud-based platform used by a wide variety of industries including retail, CPG, and media to create, manage and monitor dynamic mobile engagement campaigns. The ScanLife mobile app is used by millions of people around the world to discover new information and is available for all major platforms including Android and iOS.

ScanLife processes millions of mobile barcode scans, mobile URL requests and NFC engagements from over 150 different countries and is headquartered in New York City with local offices throughout North America, Europe and Latin America. Scanbuy has the largest and oldest patent portfolio of any company in the industry, owning 19 patents globally and licensing more than 40 patents to cover our entire solution. The company’s investors include Motorola Solutions Ventures, Google Inc., and Masthead Venture Partners. For more information, visit us at www.scanlife.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Countless business models have spawned from the IaaS industry. Resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his General Session at 16th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, broke down what we've got to work with and discuss the benefits and pitfalls to discover how we can best use them to d...
Enterprises are turning to the hybrid cloud to drive greater scalability and cost-effectiveness. But enterprises should beware as the definition of “policy” varies wildly. Some say it’s the ability to control the resources apps’ use or where the apps run. Others view policy as governing the permissions and delivering security. Policy is all of that and more. In his session at 16th Cloud Expo, Derek Collison, founder and CEO of Apcera, explained what policy is, he showed how policy should be arch...
"We have seen the evolution of WebRTC right from the starting point to what it has become today, that people are using in real applications," noted Dr. Natasha Tamaskar, Vice President and Head of Cloud and Mobile Strategy and Ecosystem at GENBAND, in this SYS-CON.tv interview at WebRTC Summit, held June 9-11, 2015, at the Javits Center in New York City.
The 3rd International WebRTC Summit, to be held Nov. 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 15th International Cloud Expo, 6th International Big Data Expo, 3rd International DevOps Summit and 2nd Internet of @ThingsExpo. WebRTC (Web-based Real-Time Com...
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
"CenturyLink brings a full suite of services to the table and that enables us to be an IT service provider," explained Jeff Katzen, Director of the Cloud Practice at CenturyLink, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
"In the IoT space we are helping customers, mostly enterprises and industry verticals where time-to-value is critical, and we help them with the ability to do faster insights and actions using our platform so they can transform their business operations," explained Venkat Eswara, VP of Marketing at Vitria, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...