|By PR Newswire||
|January 16, 2014 09:21 AM EST||
DELRAY BEACH, Fla., Jan. 16, 2014 /PRNewswire-iReach/ -- Porter Huddleston has joined Brown Parker & DeMarinis Advertising (BPD) as Digital Creative Director. He brings with him more than 24 years experience in Fortune 100 sports, consumer and high-tech brands, travel and tourism, film/music/digital entertainment, with a strong IT and design acumen, expert B2C and B2B copywriting, strategic marketing and brand sensibility. He has broad traditional advertising and digital marketing expertise and a global advertising agency background with ad agencies Wieden + Kennedy and The Tyee Group (Euro RSCG), as well as Intel's internal ad agency. Porter has worked on some of the top brands in the world, including Nike, ESPN, Intel, Apple, Sony, and many others. He has won numerous digital marketing awards for Intel and was instrumental in the digital component of the $34 billion Intel brand re-launch.
"Excellence in the digital marketing realm takes a left brain, right brain artistry that often takes marketing professionals and digital agencies years to master," said Huddleston. "It's important because our target audiences have two sides to their brains that create a mix of emotions and thoughts that our clients want to be a part of. Creating transformational user experiences that elevate the human spirit is one part of the equation. Another is mapping digital solutions to unique campaign KPIs and overarching business goals that deliver results. Blending the two allows BPD to transform our clients' brands and their businesses, while inspiring users. That need to create a deep emotional connection with users is as old as marketing itself. It's the technology that is always new. BPD's award-winning broadcast and print advertising teams now have an award-winning digital team to steer and lead clients' interactive aspirations."
Founded in 2002, the eleven-year-old hospital marketing company has been actively involved in the digital space for several years. However, according to Jason Brown, the agency's president and co-founder, the agency is radically transforming its digital service offering.
"We've always been very good in the digital space," said Brown. "But being very good has never been our goal. Our clients, which include hospitals across the country, need world-class digital solutions. Porter and his team can deliver that."
About Brown Parker & DeMarinis Advertising
Brown Parker & DeMarinis (bp|d) helps community hospitals, health systems and academic medical centers drive service-line volumes, improve payer mix and positively affect physician referral patterns. We are the authority on how patients and clinicians think, what makes them tick, their habits, what motivates them and, ultimately, what drives them to take action. Using these insights, we deploy strategic marketing programs that effectively connect with our audiences to deliver life-long patient volumes and loyal referring physicians for the healthcare providers we serve.
For more information, please visit us online at www.bpdadvertising.com.
Media Contact: Jason Brown, Brown Parker & DeMarinis Advertising, 561-276-7701 x206, [email protected]
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