|By PR Newswire||
|January 16, 2014 09:25 AM EST||
IDAHO FALLS, Idaho, Jan. 16, 2014 /PRNewswire-iReach/ -- Where better to learn internet marketing than online? What if you could learn how to do internet marketing online, while still enjoying face-to-face interaction with a teacher and peers? That is the premise behind the Idaho-based educational technology start-up venture, Stukent. The company's CEO and founder, Stuart Draper, announced today that seed money from the Idaho Expansion Group and other investors has pushed funding for Stukent past its quarter million goal, to $275,000.
Draper said, "I'm happy to have the money secured, but I am elated to be able to fully focus my time and attention on connecting with university professors across the country. Our mission is to help them help their students help the world"
Stukent.com grew from Draper's own experience as an undergraduate business major. His professor at BYU-Idaho had but one internet marketing course to offer, and the study materials were patched together from links to blogs and other websites. Years later, and after starting and running his own digital marketing agency, GetFoundFirst.com, his professor asked him to come back and teach internet marketing at the university. The curriculum hadn't changed much. That experience later blossomed into talks between Stuart Draper and the marketing professor, Kent Lundin, about how to create a world-class internet marketing course for college students – and Stukent was born.
Says Draper, "The internet can be used for good or evil; it is a tool for reaching people. We want to give professors the tools they need to help students use the internet for good."
The methodology of Stukent is to develop and provide cloud-based internet marketing courseware to give college professors the tools they need to teach internet marketing in a traditional classroom setting. The courseware includes:
- A digital, internet marketing textbook
- An internet marketing simulation
- An online lecture series taught by experts in fundmental internet marketing disciplines
Stukent's funding will allow the company to gather the right team to help grow the company and get the word out to marketing professors about the Stukent solution for helping them teach internet marketing more effectively in a rapidly changing world.
Corey Smith, a founding member of the Idaho Expansion Group, primary investors in Stukent, said:
"We are pleased to have invested in the team, the tech, and the scalability of a business we feel has potential to change the way universities approach internet marketing education. We love helping Idaho's entrepreneurs, and Stukent's BYU-Idaho roots are a perfect match for us."
Talking about his reasons for leaving a secure and well-paid corporate job to concentrate on launching Stukent, Draper said:
"The internet marketing industry evolves very quickly. Academia, up to this point, has not been able to keep up. I want to change that. By keeping the text in a digital format, we can quickly edit the content to be sure it stays current and relevant. Our students need and deserve much better internet marketing materials than are currently available to them."
By combining an up-to-date digital textbook authored by Stuart Draper and Jeff Larson, a BYU Professor with a Ph.D. from Wharton, with simulated internet marketing projects, then bringing in topical experts to deliver online lectures, Stukent aims to help universities throughout the United States graduate students prepared to take the foundations of traditional marketing wisdom and apply them in a way that will help them excel in the realities of today's super-competitive online world.
To view this video on YouTube, please visit: http://youtu.be/aBg2Zh9pTo8
Media Contact: Stuart Draper, Stukent, Inc., 208-351-0510, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE Stukent, Inc.
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
Jun. 30, 2015 01:30 PM EDT Reads: 2,032
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.
Jun. 30, 2015 01:15 PM EDT Reads: 1,970
The cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures. Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer. Only in today's DevOps world, continuous testing, integration, and deployment upend...
Jun. 30, 2015 12:30 PM EDT Reads: 1,759
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
Jun. 30, 2015 10:30 AM EDT Reads: 1,835
To many people, IoT is a buzzword whose value is not understood. Many people think IoT is all about wearables and home automation. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed some incredible game-changing use cases and how they are transforming industries like agriculture, manufacturing, health care, and smart cities. He will discuss cool technologies like smart dust, robotics, smart labels, and much more. Prepare...
Jun. 30, 2015 10:20 AM EDT Reads: 386
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York
Jun. 30, 2015 10:15 AM EDT Reads: 747
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
Jun. 30, 2015 09:45 AM EDT Reads: 784
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jun. 30, 2015 09:15 AM EDT Reads: 748
SYS-CON Events announced today that JFrog, maker of Artifactory, the popular Binary Repository Manager, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based in California, Israel and France, founded by longtime field-experts, JFrog, creator of Artifactory and Bintray, has provided the market with the first Binary Repository solution and a software distribution social platform.
Jun. 30, 2015 09:00 AM EDT Reads: 731
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jun. 30, 2015 08:45 AM EDT Reads: 683
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
Jun. 30, 2015 08:30 AM EDT Reads: 960
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
Jun. 30, 2015 08:30 AM EDT Reads: 2,351
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Jun. 30, 2015 08:30 AM EDT Reads: 1,943
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
Jun. 29, 2015 03:00 PM EDT Reads: 2,275
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust...
Jun. 29, 2015 12:15 PM EDT Reads: 2,595