|By PR Newswire||
|January 16, 2014 09:25 AM EST||
IDAHO FALLS, Idaho, Jan. 16, 2014 /PRNewswire-iReach/ -- Where better to learn internet marketing than online? What if you could learn how to do internet marketing online, while still enjoying face-to-face interaction with a teacher and peers? That is the premise behind the Idaho-based educational technology start-up venture, Stukent. The company's CEO and founder, Stuart Draper, announced today that seed money from the Idaho Expansion Group and other investors has pushed funding for Stukent past its quarter million goal, to $275,000.
Draper said, "I'm happy to have the money secured, but I am elated to be able to fully focus my time and attention on connecting with university professors across the country. Our mission is to help them help their students help the world"
Stukent.com grew from Draper's own experience as an undergraduate business major. His professor at BYU-Idaho had but one internet marketing course to offer, and the study materials were patched together from links to blogs and other websites. Years later, and after starting and running his own digital marketing agency, GetFoundFirst.com, his professor asked him to come back and teach internet marketing at the university. The curriculum hadn't changed much. That experience later blossomed into talks between Stuart Draper and the marketing professor, Kent Lundin, about how to create a world-class internet marketing course for college students – and Stukent was born.
Says Draper, "The internet can be used for good or evil; it is a tool for reaching people. We want to give professors the tools they need to help students use the internet for good."
The methodology of Stukent is to develop and provide cloud-based internet marketing courseware to give college professors the tools they need to teach internet marketing in a traditional classroom setting. The courseware includes:
- A digital, internet marketing textbook
- An internet marketing simulation
- An online lecture series taught by experts in fundmental internet marketing disciplines
Stukent's funding will allow the company to gather the right team to help grow the company and get the word out to marketing professors about the Stukent solution for helping them teach internet marketing more effectively in a rapidly changing world.
Corey Smith, a founding member of the Idaho Expansion Group, primary investors in Stukent, said:
"We are pleased to have invested in the team, the tech, and the scalability of a business we feel has potential to change the way universities approach internet marketing education. We love helping Idaho's entrepreneurs, and Stukent's BYU-Idaho roots are a perfect match for us."
Talking about his reasons for leaving a secure and well-paid corporate job to concentrate on launching Stukent, Draper said:
"The internet marketing industry evolves very quickly. Academia, up to this point, has not been able to keep up. I want to change that. By keeping the text in a digital format, we can quickly edit the content to be sure it stays current and relevant. Our students need and deserve much better internet marketing materials than are currently available to them."
By combining an up-to-date digital textbook authored by Stuart Draper and Jeff Larson, a BYU Professor with a Ph.D. from Wharton, with simulated internet marketing projects, then bringing in topical experts to deliver online lectures, Stukent aims to help universities throughout the United States graduate students prepared to take the foundations of traditional marketing wisdom and apply them in a way that will help them excel in the realities of today's super-competitive online world.
To view this video on YouTube, please visit: http://youtu.be/aBg2Zh9pTo8
Media Contact: Stuart Draper, Stukent, Inc., 208-351-0510, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE Stukent, Inc.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
Nov. 30, 2015 08:00 AM EST Reads: 561
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Nov. 30, 2015 07:00 AM EST Reads: 380
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
Nov. 30, 2015 07:00 AM EST Reads: 466
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at Built.io, examined how Docker has evolved into a highly effective tool for application del...
Nov. 30, 2015 06:00 AM EST Reads: 386
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
Nov. 30, 2015 05:30 AM EST Reads: 493
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
Nov. 30, 2015 05:15 AM EST Reads: 249
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNu...
Nov. 30, 2015 04:00 AM EST Reads: 347
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
Nov. 30, 2015 04:00 AM EST Reads: 607
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
Nov. 30, 2015 03:45 AM EST Reads: 437
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
Nov. 30, 2015 03:00 AM EST Reads: 513
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
Nov. 30, 2015 02:00 AM EST Reads: 447
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Nov. 30, 2015 02:00 AM EST Reads: 449
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Nov. 30, 2015 12:00 AM EST Reads: 450
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Nov. 30, 2015 12:00 AM EST Reads: 418
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company Logz.io. In the past, he was co-founder of social-trading platform Currensee, which...
Nov. 29, 2015 04:00 PM EST Reads: 257