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Marketing Your Small Business: The Power of Face-to-Face

NEW YORK, Jan. 16, 2014 /PRNewswire/ -- The end of the holiday season also means the return of conference and events season. Attending industry events, whether regional, national or international, is a great way to gain insights into the competitive landscape, share best practices and introduce your small business, brand or product to buyers and media. Whether you participate as an exhibitor or an attendee, events should be a component of the marketing strategy for your small business. But face-to-face meetings and interactions are not the only way to take advantage of industry events—there are simple steps that can maximize marketing efforts leading up to, during and coming out of, a live event.

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In her latest article for PR Newswire's Small Business PR Toolkit, Heather Wied, Marketing Director for Pubsoft, offers tips for getting the most out of your industry event participation, from saving money by registering early and promoting your attendance through a press release, to larger investments such as speaking opportunities and sponsored parties. Wied also counsels on the importance of follow-up—and follow-through—to the new contacts and relationships you've secured.

To learn more about best practices for eBook marketing:  http://bit.ly/1mbcfoA

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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