|By Business Wire||
|January 16, 2014 01:21 PM EST||
The New England Confectionery Company (NECCO), the maker of the well-loved Sweethearts candy with affectionate sayings, is getting personal leading up to Valentine’s Day by unveiling new products and platforms to make the holiday even more special for friends and loved ones. Their new launches this month include: #Tweethearts, a customized social media campaign which uses Twitter to create personalized Sweethearts candies; a first-ever “Color Your Own” Sweethearts packaging and design contest for kids; and limited-edition engraveable solid gold Sweethearts with custom messages.
In time for Valentine's Day, NECCO is releasing limited-edition, 24 karat solid gold Sweethearts with your personalized message for the price of $19,995 (Photo: Business Wire)
For those lucky in love looking for a high end gift as sweet as candy, NECCO has it covered, as they introduce 24 karat gold custom Sweethearts. For the first time ever, customers can purchase a box of four one-half ounce sweethearts in solid gold, packaged in a Sweethearts box, for the price of $19,995. The luxurious solid gold Sweethearts are available for purchase exclusively to the first 14 purchasers at NECCO’s online store, www.mynecco.com. For those with less extravagant tastes, lower-priced customizable candy items are available on the site.
“Each year passionate fans reach out to inform us they love Sweethearts and are constantly seeking more extraordinary ways to express their love,” explains Alyssa Hills, NECCO’s director of marketing. “In response to this year’s Valentine’s Day excitement, we are offering even more bold ways of customization – like our solid gold heart stunners.”
With social media providing an ever-expanding way to express one’s sentiment, NECCO just launched #Tweethearts, a customized social campaign, created by advertising and marketing agency Hill Holliday. The #Tweetheart platform allows users to create customized Sweetheart candy hearts for the big day using Twitter. The dedicated website, www.neccotweethearts.com, features a friendly interface where users are invited to send a personalized tweet to @tweethearts. After sending the tweet, a user receives a response tweet with an image of a Sweetheart with his or her message. Users can then order the personalized candies for delivery, share the image virally, or both. Those choosing delivery can purchase their customized candy in a one pound bag for $29.99, delivered within five business days.
Rick McHugh, vice president, creative director at Hill Holliday and one of the talents behind the #Tweethearts campaign, said of the program, “#Tweethearts is truly a modern way to celebrate the classic NECCO Sweethearts brand on its biggest day of the year. Turning something that's digital into something that's physical is a dream creative assignment, and we’re thrilled to bring it to life for NECCO.”
For the youngest generations of Sweethearts fans who want to get creative this Valentine’s Day, NECCO released a new packaging and a “Color Your Own” contest for children ages 5-12. The black and white, crayon and marker-friendly Sweethearts “Color Your Own” packaging was developed to invoke kids’ imaginations. The boxes provide a canvas for kids to create a personalized gift – and the designs can be entered in the “Color Your Own” contest at www.necco.com, that runs through March 1, 2014. Grand prize winners in each category receive a $1,000 savings bond certificate and the opportunity to have their own personal saying appear as a Sweetheart candy for the 2015 Valentine’s Day season. The runners-up will win a giant NECCO goodie bag worth $200 each.
Sweethearts Conversation Hearts were created in 1866. The hearts first became a wedding day favorite, bearing messages meant for the bride and groom, however, soon the entire family began to enjoy today’s confectionery treat. Sweethearts are a leading Valentine’s Day candy and still feature some of the original sayings including “Kiss Me” and “Be Mine.” More than four million pounds of Sweethearts candies are sold in the six weeks leading up to Valentine’s Day.
The New England Confectionery Company, Inc. (www.necco.com) was founded in 1866 and is the longest running, multi-line candy company in the United States. With nearly 150 years of history, the New England Confectionery Company's popular brands include: Sweethearts®, NECCO Wafers®, Mary Jane®, Clark®, Haviland®, Canada Mints®, Skybar®, Mighty Malts®, and Candy House®. Today, the New England Confectionery Company is a leader in seasonal products, particularly for Valentine's Day, and also manufactures well-loved everyday products. More than 500 confectionery items are produced at the company's state-of-the-art headquarters in Revere, MA, which has consistently received a Superior rating from the American Institute of Baking. The New England Confectionery Company also produces private label products and performs contract manufacturing for other confectionery companies.
About Hill Holliday
Hill Holliday is proud to be among the top creative marketing agencies in the country, with 950 employees across its network. We work on some of the nation's largest and most respected brands, and our success came by putting people and ideas first. We were founded in 1968 and today we bring unbeatable talent and expertise to every area of modern communications on behalf of industry leaders like Cadillac, Verizon Wireless, Bank of America, Dunkin' Donuts, (RED), John Hancock, TripAdvisor, Major League Baseball, TJX, Merrell, Capella University, Chili's, Novartis and WHOLE WORLD Water. For more about our people, our work, and our culture, please visit http://www.hhcc.com.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
May. 27, 2016 12:45 AM EDT Reads: 2,760
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
May. 27, 2016 12:45 AM EDT Reads: 2,688
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
May. 27, 2016 12:15 AM EDT Reads: 1,347
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
May. 27, 2016 12:00 AM EDT Reads: 1,197
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
May. 27, 2016 12:00 AM EDT Reads: 1,136
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
May. 27, 2016 12:00 AM EDT Reads: 3,023
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 26, 2016 11:45 PM EDT Reads: 2,252
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
May. 26, 2016 11:30 PM EDT Reads: 2,551
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
May. 26, 2016 11:00 PM EDT Reads: 1,868
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
May. 26, 2016 11:00 PM EDT Reads: 1,240
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
May. 26, 2016 10:45 PM EDT Reads: 2,352
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
May. 26, 2016 10:45 PM EDT Reads: 673
18th Cloud Expo, taking place June 7-9, 2016, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some...
May. 26, 2016 10:45 PM EDT Reads: 3,096
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
May. 26, 2016 10:15 PM EDT Reads: 2,048
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
May. 26, 2016 10:00 PM EDT Reads: 1,884