|By Business Wire||
|January 16, 2014 01:21 PM EST||
The New England Confectionery Company (NECCO), the maker of the well-loved Sweethearts candy with affectionate sayings, is getting personal leading up to Valentine’s Day by unveiling new products and platforms to make the holiday even more special for friends and loved ones. Their new launches this month include: #Tweethearts, a customized social media campaign which uses Twitter to create personalized Sweethearts candies; a first-ever “Color Your Own” Sweethearts packaging and design contest for kids; and limited-edition engraveable solid gold Sweethearts with custom messages.
In time for Valentine's Day, NECCO is releasing limited-edition, 24 karat solid gold Sweethearts with your personalized message for the price of $19,995 (Photo: Business Wire)
For those lucky in love looking for a high end gift as sweet as candy, NECCO has it covered, as they introduce 24 karat gold custom Sweethearts. For the first time ever, customers can purchase a box of four one-half ounce sweethearts in solid gold, packaged in a Sweethearts box, for the price of $19,995. The luxurious solid gold Sweethearts are available for purchase exclusively to the first 14 purchasers at NECCO’s online store, www.mynecco.com. For those with less extravagant tastes, lower-priced customizable candy items are available on the site.
“Each year passionate fans reach out to inform us they love Sweethearts and are constantly seeking more extraordinary ways to express their love,” explains Alyssa Hills, NECCO’s director of marketing. “In response to this year’s Valentine’s Day excitement, we are offering even more bold ways of customization – like our solid gold heart stunners.”
With social media providing an ever-expanding way to express one’s sentiment, NECCO just launched #Tweethearts, a customized social campaign, created by advertising and marketing agency Hill Holliday. The #Tweetheart platform allows users to create customized Sweetheart candy hearts for the big day using Twitter. The dedicated website, www.neccotweethearts.com, features a friendly interface where users are invited to send a personalized tweet to @tweethearts. After sending the tweet, a user receives a response tweet with an image of a Sweetheart with his or her message. Users can then order the personalized candies for delivery, share the image virally, or both. Those choosing delivery can purchase their customized candy in a one pound bag for $29.99, delivered within five business days.
Rick McHugh, vice president, creative director at Hill Holliday and one of the talents behind the #Tweethearts campaign, said of the program, “#Tweethearts is truly a modern way to celebrate the classic NECCO Sweethearts brand on its biggest day of the year. Turning something that's digital into something that's physical is a dream creative assignment, and we’re thrilled to bring it to life for NECCO.”
For the youngest generations of Sweethearts fans who want to get creative this Valentine’s Day, NECCO released a new packaging and a “Color Your Own” contest for children ages 5-12. The black and white, crayon and marker-friendly Sweethearts “Color Your Own” packaging was developed to invoke kids’ imaginations. The boxes provide a canvas for kids to create a personalized gift – and the designs can be entered in the “Color Your Own” contest at www.necco.com, that runs through March 1, 2014. Grand prize winners in each category receive a $1,000 savings bond certificate and the opportunity to have their own personal saying appear as a Sweetheart candy for the 2015 Valentine’s Day season. The runners-up will win a giant NECCO goodie bag worth $200 each.
Sweethearts Conversation Hearts were created in 1866. The hearts first became a wedding day favorite, bearing messages meant for the bride and groom, however, soon the entire family began to enjoy today’s confectionery treat. Sweethearts are a leading Valentine’s Day candy and still feature some of the original sayings including “Kiss Me” and “Be Mine.” More than four million pounds of Sweethearts candies are sold in the six weeks leading up to Valentine’s Day.
The New England Confectionery Company, Inc. (www.necco.com) was founded in 1866 and is the longest running, multi-line candy company in the United States. With nearly 150 years of history, the New England Confectionery Company's popular brands include: Sweethearts®, NECCO Wafers®, Mary Jane®, Clark®, Haviland®, Canada Mints®, Skybar®, Mighty Malts®, and Candy House®. Today, the New England Confectionery Company is a leader in seasonal products, particularly for Valentine's Day, and also manufactures well-loved everyday products. More than 500 confectionery items are produced at the company's state-of-the-art headquarters in Revere, MA, which has consistently received a Superior rating from the American Institute of Baking. The New England Confectionery Company also produces private label products and performs contract manufacturing for other confectionery companies.
About Hill Holliday
Hill Holliday is proud to be among the top creative marketing agencies in the country, with 950 employees across its network. We work on some of the nation's largest and most respected brands, and our success came by putting people and ideas first. We were founded in 1968 and today we bring unbeatable talent and expertise to every area of modern communications on behalf of industry leaders like Cadillac, Verizon Wireless, Bank of America, Dunkin' Donuts, (RED), John Hancock, TripAdvisor, Major League Baseball, TJX, Merrell, Capella University, Chili's, Novartis and WHOLE WORLD Water. For more about our people, our work, and our culture, please visit http://www.hhcc.com.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Sep. 25, 2016 03:15 PM EDT Reads: 4,365
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Sep. 25, 2016 03:00 PM EDT Reads: 1,537
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Sep. 25, 2016 02:45 PM EDT Reads: 2,459
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Sep. 25, 2016 02:30 PM EDT Reads: 2,296
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Sep. 25, 2016 02:30 PM EDT Reads: 1,505
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Sep. 25, 2016 02:15 PM EDT Reads: 1,791
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
Sep. 25, 2016 02:00 PM EDT Reads: 2,576
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
Sep. 25, 2016 02:00 PM EDT Reads: 1,510
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Sep. 25, 2016 01:00 PM EDT Reads: 819
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Sep. 25, 2016 12:45 PM EDT Reads: 2,419
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Sep. 25, 2016 12:15 PM EDT Reads: 1,091
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Sep. 25, 2016 12:15 PM EDT Reads: 3,374
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Sep. 25, 2016 11:45 AM EDT Reads: 1,640
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
Sep. 25, 2016 11:30 AM EDT Reads: 1,508
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
Sep. 25, 2016 11:00 AM EDT Reads: 1,564