|By Business Wire||
|January 16, 2014 01:21 PM EST||
The New England Confectionery Company (NECCO), the maker of the well-loved Sweethearts candy with affectionate sayings, is getting personal leading up to Valentine’s Day by unveiling new products and platforms to make the holiday even more special for friends and loved ones. Their new launches this month include: #Tweethearts, a customized social media campaign which uses Twitter to create personalized Sweethearts candies; a first-ever “Color Your Own” Sweethearts packaging and design contest for kids; and limited-edition engraveable solid gold Sweethearts with custom messages.
In time for Valentine's Day, NECCO is releasing limited-edition, 24 karat solid gold Sweethearts with your personalized message for the price of $19,995 (Photo: Business Wire)
For those lucky in love looking for a high end gift as sweet as candy, NECCO has it covered, as they introduce 24 karat gold custom Sweethearts. For the first time ever, customers can purchase a box of four one-half ounce sweethearts in solid gold, packaged in a Sweethearts box, for the price of $19,995. The luxurious solid gold Sweethearts are available for purchase exclusively to the first 14 purchasers at NECCO’s online store, www.mynecco.com. For those with less extravagant tastes, lower-priced customizable candy items are available on the site.
“Each year passionate fans reach out to inform us they love Sweethearts and are constantly seeking more extraordinary ways to express their love,” explains Alyssa Hills, NECCO’s director of marketing. “In response to this year’s Valentine’s Day excitement, we are offering even more bold ways of customization – like our solid gold heart stunners.”
With social media providing an ever-expanding way to express one’s sentiment, NECCO just launched #Tweethearts, a customized social campaign, created by advertising and marketing agency Hill Holliday. The #Tweetheart platform allows users to create customized Sweetheart candy hearts for the big day using Twitter. The dedicated website, www.neccotweethearts.com, features a friendly interface where users are invited to send a personalized tweet to @tweethearts. After sending the tweet, a user receives a response tweet with an image of a Sweetheart with his or her message. Users can then order the personalized candies for delivery, share the image virally, or both. Those choosing delivery can purchase their customized candy in a one pound bag for $29.99, delivered within five business days.
Rick McHugh, vice president, creative director at Hill Holliday and one of the talents behind the #Tweethearts campaign, said of the program, “#Tweethearts is truly a modern way to celebrate the classic NECCO Sweethearts brand on its biggest day of the year. Turning something that's digital into something that's physical is a dream creative assignment, and we’re thrilled to bring it to life for NECCO.”
For the youngest generations of Sweethearts fans who want to get creative this Valentine’s Day, NECCO released a new packaging and a “Color Your Own” contest for children ages 5-12. The black and white, crayon and marker-friendly Sweethearts “Color Your Own” packaging was developed to invoke kids’ imaginations. The boxes provide a canvas for kids to create a personalized gift – and the designs can be entered in the “Color Your Own” contest at www.necco.com, that runs through March 1, 2014. Grand prize winners in each category receive a $1,000 savings bond certificate and the opportunity to have their own personal saying appear as a Sweetheart candy for the 2015 Valentine’s Day season. The runners-up will win a giant NECCO goodie bag worth $200 each.
Sweethearts Conversation Hearts were created in 1866. The hearts first became a wedding day favorite, bearing messages meant for the bride and groom, however, soon the entire family began to enjoy today’s confectionery treat. Sweethearts are a leading Valentine’s Day candy and still feature some of the original sayings including “Kiss Me” and “Be Mine.” More than four million pounds of Sweethearts candies are sold in the six weeks leading up to Valentine’s Day.
The New England Confectionery Company, Inc. (www.necco.com) was founded in 1866 and is the longest running, multi-line candy company in the United States. With nearly 150 years of history, the New England Confectionery Company's popular brands include: Sweethearts®, NECCO Wafers®, Mary Jane®, Clark®, Haviland®, Canada Mints®, Skybar®, Mighty Malts®, and Candy House®. Today, the New England Confectionery Company is a leader in seasonal products, particularly for Valentine's Day, and also manufactures well-loved everyday products. More than 500 confectionery items are produced at the company's state-of-the-art headquarters in Revere, MA, which has consistently received a Superior rating from the American Institute of Baking. The New England Confectionery Company also produces private label products and performs contract manufacturing for other confectionery companies.
About Hill Holliday
Hill Holliday is proud to be among the top creative marketing agencies in the country, with 950 employees across its network. We work on some of the nation's largest and most respected brands, and our success came by putting people and ideas first. We were founded in 1968 and today we bring unbeatable talent and expertise to every area of modern communications on behalf of industry leaders like Cadillac, Verizon Wireless, Bank of America, Dunkin' Donuts, (RED), John Hancock, TripAdvisor, Major League Baseball, TJX, Merrell, Capella University, Chili's, Novartis and WHOLE WORLD Water. For more about our people, our work, and our culture, please visit http://www.hhcc.com.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Aug. 27, 2016 12:45 PM EDT Reads: 2,327
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Aug. 27, 2016 12:30 PM EDT Reads: 3,603
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Aug. 27, 2016 12:00 PM EDT Reads: 612
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
Aug. 27, 2016 12:00 PM EDT Reads: 607
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Aug. 27, 2016 12:00 PM EDT Reads: 470
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 27, 2016 11:00 AM EDT Reads: 2,344
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Aug. 27, 2016 11:00 AM EDT Reads: 3,959
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Aug. 27, 2016 10:30 AM EDT Reads: 1,953
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Aug. 27, 2016 10:15 AM EDT Reads: 1,883
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Aug. 27, 2016 08:45 AM EDT Reads: 755
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Aug. 27, 2016 08:00 AM EDT Reads: 604
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
Aug. 27, 2016 07:45 AM EDT Reads: 788
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Aug. 27, 2016 07:45 AM EDT Reads: 659
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 27, 2016 03:15 AM EDT Reads: 1,775
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Aug. 27, 2016 02:30 AM EDT Reads: 2,005