Welcome!

News Feed Item

"What America (Tw)eats": New Social Media Analysis Sheds Light On American Breakfast Habits

Data Suggest Americans Are Missing the Mark When It Comes to Balanced Morning Nutrition

WASHINGTON, Jan. 16, 2014 /PRNewswire/ -- A first-of-its-kind exploration of social data conducted by the National "got milk?"® Milk Mustache Campaign in conjunction with social media analytics firm Crimson Hexagon has found that many Americans are skipping breakfast in the morning, and that the foods that they eat and tweet about may be missing the mark when it comes to balanced nutrition. The new study, titled "What America (Tw)eats", suggests that, based on their tweets, Americans like to talk about protein  and include some nutrient-rich choices, like milk in their AM conversations, but may be too focused on foods with too much fat, and no fruits or vegetables – if they eat breakfast at all.

"What America (Tw)eats" is based entirely on more than 20 million candid tweets over the past two years that Americans pushed out about what they eat (or don't) for breakfast each morning. 

The digital study puts a spotlight on the way America currently eats, including that many skip breakfast entirely. In fact, there are thousands of tweets every single day about skipping breakfast, and one in five say they skip due to lack of time to prepare or eat a morning meal.

"Skipping breakfast can lead to mid-morning cravings that can really defeat New Year's resolutions to eat better," said award-winning registered dietitian and chef for The Arizona Republic's "Healthy Dish" Michelle Dudash. "But eating a breakfast with protein can help keep you fuller, longer so you're more likely to see resolution success in 2014. Milk has 8 grams of high-quality protein in each 8 oz glass."

The top breakfast foods most tweeted about are bacon, eggs, pancakes and toast. Even more surprising, there are more than 100,000 tweets about eating cake or chocolate for breakfast, and another 200,000 tweets about pizza. Leftovers, fast food and even pie are also part of the morning discussion – all signs that our breakfasts may be missing the mark. On the breakfast beverage front, coffee, tea and milk are the top-tweeted-about options.

POWERING UP WITH PROTEIN
Despite Americans' interest in protein – and an estimated 1.3 million protein-packed tweets including top-tweeted protein foods milk, eggs and bacon – Americans are least likely to include this important nutrient at breakfast.[1] Experts recommend including 20-30 grams of protein at each meal rather than in one large amount, but the average adult breakfast only includes 10-12 grams of protein.[2]

"Many Americans don't know that paying attention to not only the amount of protein consumed, but also when you consume it, can help you stick to your healthy eating resolutions and set you up for success," Dudash said. "This year, resolve to start your day off right with a breakfast that includes lowfat or fat free milk – 8 grams in each 8-oz. glass of milk – that's more protein than in an egg!"

Milk is a natural source of high-quality protein to build muscle and protein, and as part of a good breakfast, can help keep you fuller, longer. Plus it has calcium and vitamin D to strengthen bones and B vitamins for energy. It's a breakfast powerhouse, packed with 9 essential nutrients.

FREE MILK EVERY MINUTE
The study found more than 15,000 tweets about running out of milk, and many complain of pouring a bowl of cereal only to find the milk gallon empty. Nevada, New York and Rhode Island residents are the most likely to run out of milk (these states have the most tweets about running out of milk per capita).

The National Milk Mustache "got milk?"® Campaign is helping Americans address that with the chance for 2,000 people daily to receive a buy one, get one free milk coupon. The promotion – at GotMilkGotProtein.com – is designed to encourage Americans to get into a healthy routine by starting each morning with milk's high-quality protein. You can enter each day to instantly see if you're one of the day's 2,000 winners at GotMilkGotProtein.com between now and Feb. 17 at 11 am EST.

About the National Milk Mustache "got milk?"® Campaign
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the National Milk Mustache "got milk?"® Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to www.ProteinFightClub.com or Facebook.com/MilkMustache. Lowe Campbell Ewald NY is the creative agency for the National Milk Mustache "got milk?®" Campaign.

About Crimson Hexagon
Crimson Hexagon, founded in 2007, is the leading provider of analysis software that delivers business intelligence from social media data for global corporations. Fast Company named Crimson Hexagon one of the Top 10 Most Innovative Companies on the Web. Powered by patented technology developed at Harvard University's Institute for Quantitative Social Science, the Crimson Hexagon ForSight™ platform delivers the industry's most comprehensive Big Data analysis capabilities for a variety of large-scale data sources. Clients include leading global organizations such as: Microsoft, Paramount Pictures, Starbucks, Simon & Schuster, Twitter, and many more. For more information, visit www.crimsonhexagon.com.

[1] IFIC Food and Health Survey 2012, 2013.
[2] Layman DK. Dietary Guidelines should reflect new understandings about adult protein needs. Nutr & Metab. 2009;6:12.

SOURCE MilkPEP

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"CA has been doing a lot of things in the area of DevOps. Now we have a complete set of tool sets in order to enable customers to go all the way from planning to development to testing down to release into the operations," explained Aruna Ravichandran, Vice President of Global Marketing and Strategy at CA Technologies, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.