Click here to close now.

Welcome!

News Feed Item

"What America (Tw)eats": New Social Media Analysis Sheds Light On American Breakfast Habits

Data Suggest Americans Are Missing the Mark When It Comes to Balanced Morning Nutrition

WASHINGTON, Jan. 16, 2014 /PRNewswire/ -- A first-of-its-kind exploration of social data conducted by the National "got milk?"® Milk Mustache Campaign in conjunction with social media analytics firm Crimson Hexagon has found that many Americans are skipping breakfast in the morning, and that the foods that they eat and tweet about may be missing the mark when it comes to balanced nutrition. The new study, titled "What America (Tw)eats", suggests that, based on their tweets, Americans like to talk about protein  and include some nutrient-rich choices, like milk in their AM conversations, but may be too focused on foods with too much fat, and no fruits or vegetables – if they eat breakfast at all.

"What America (Tw)eats" is based entirely on more than 20 million candid tweets over the past two years that Americans pushed out about what they eat (or don't) for breakfast each morning. 

The digital study puts a spotlight on the way America currently eats, including that many skip breakfast entirely. In fact, there are thousands of tweets every single day about skipping breakfast, and one in five say they skip due to lack of time to prepare or eat a morning meal.

"Skipping breakfast can lead to mid-morning cravings that can really defeat New Year's resolutions to eat better," said award-winning registered dietitian and chef for The Arizona Republic's "Healthy Dish" Michelle Dudash. "But eating a breakfast with protein can help keep you fuller, longer so you're more likely to see resolution success in 2014. Milk has 8 grams of high-quality protein in each 8 oz glass."

The top breakfast foods most tweeted about are bacon, eggs, pancakes and toast. Even more surprising, there are more than 100,000 tweets about eating cake or chocolate for breakfast, and another 200,000 tweets about pizza. Leftovers, fast food and even pie are also part of the morning discussion – all signs that our breakfasts may be missing the mark. On the breakfast beverage front, coffee, tea and milk are the top-tweeted-about options.

POWERING UP WITH PROTEIN
Despite Americans' interest in protein – and an estimated 1.3 million protein-packed tweets including top-tweeted protein foods milk, eggs and bacon – Americans are least likely to include this important nutrient at breakfast.[1] Experts recommend including 20-30 grams of protein at each meal rather than in one large amount, but the average adult breakfast only includes 10-12 grams of protein.[2]

"Many Americans don't know that paying attention to not only the amount of protein consumed, but also when you consume it, can help you stick to your healthy eating resolutions and set you up for success," Dudash said. "This year, resolve to start your day off right with a breakfast that includes lowfat or fat free milk – 8 grams in each 8-oz. glass of milk – that's more protein than in an egg!"

Milk is a natural source of high-quality protein to build muscle and protein, and as part of a good breakfast, can help keep you fuller, longer. Plus it has calcium and vitamin D to strengthen bones and B vitamins for energy. It's a breakfast powerhouse, packed with 9 essential nutrients.

FREE MILK EVERY MINUTE
The study found more than 15,000 tweets about running out of milk, and many complain of pouring a bowl of cereal only to find the milk gallon empty. Nevada, New York and Rhode Island residents are the most likely to run out of milk (these states have the most tweets about running out of milk per capita).

The National Milk Mustache "got milk?"® Campaign is helping Americans address that with the chance for 2,000 people daily to receive a buy one, get one free milk coupon. The promotion – at GotMilkGotProtein.com – is designed to encourage Americans to get into a healthy routine by starting each morning with milk's high-quality protein. You can enter each day to instantly see if you're one of the day's 2,000 winners at GotMilkGotProtein.com between now and Feb. 17 at 11 am EST.

About the National Milk Mustache "got milk?"® Campaign
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the National Milk Mustache "got milk?"® Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to www.ProteinFightClub.com or Facebook.com/MilkMustache. Lowe Campbell Ewald NY is the creative agency for the National Milk Mustache "got milk?®" Campaign.

About Crimson Hexagon
Crimson Hexagon, founded in 2007, is the leading provider of analysis software that delivers business intelligence from social media data for global corporations. Fast Company named Crimson Hexagon one of the Top 10 Most Innovative Companies on the Web. Powered by patented technology developed at Harvard University's Institute for Quantitative Social Science, the Crimson Hexagon ForSight™ platform delivers the industry's most comprehensive Big Data analysis capabilities for a variety of large-scale data sources. Clients include leading global organizations such as: Microsoft, Paramount Pictures, Starbucks, Simon & Schuster, Twitter, and many more. For more information, visit www.crimsonhexagon.com.

[1] IFIC Food and Health Survey 2012, 2013.
[2] Layman DK. Dietary Guidelines should reflect new understandings about adult protein needs. Nutr & Metab. 2009;6:12.

SOURCE MilkPEP

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction. ...
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world...
"What Dyn is able to do with our Internet performance and our Internet intelligence is give companies visibility into what is actually going on in that cloud," noted Corey Hamilton, Product Marketing Manager at Dyn, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies drivi...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
IT data is typically silo'd by the various tools in place. Unifying all the log, metric and event data in one analytics platform stops finger pointing and provides the end-to-end correlation. Logs, metrics and custom event data can be joined to tell the holistic story of your software and operations. For example, users can correlate code deploys to system performance to application error codes. In his session at DevOps Summit, Michael Demmer, VP of Engineering at Jut, will discuss how this can...
The last decade was about virtual machines, but the next one is about containers. Containers enable a service to run on any host at any time. Traditional tools are starting to show cracks because they were not designed for this level of application portability. Now is the time to look at new ways to deploy and manage applications at scale. In his session at @DevOpsSummit, Brian “Redbeard” Harrington, a principal architect at CoreOS, will examine how CoreOS helps teams run in production. Attende...
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult – let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and liv...
Live Webinar with 451 Research Analyst Peter Christy. Join us on Wednesday July 22, 2015, at 10 am PT / 1 pm ET In a world where users are on the Internet and the applications are in the cloud, how do you maintain your historic SLA with your users? Peter Christy, Research Director, Networks at 451 Research, will discuss this new network paradigm, one in which there is no LAN and no WAN, and discuss what users and network administrators gain and give up when migrating to the agile world of clo...
Agile, which started in the development organization, has gradually expanded into other areas downstream - namely IT and Operations. Teams – then teams of teams – have streamlined processes, improved feedback loops and driven a much faster pace into IT departments which have had profound effects on the entire organization. In his session at DevOps Summit, Anders Wallgren, Chief Technology Officer of Electric Cloud, will discuss how DevOps and Continuous Delivery have emerged to help connect dev...