Welcome!

News Feed Item

"What America (Tw)Eats": New Social Media Analysis Sheds Light On U.S. Spanish Speakers Breakfast Habits

Data Suggest U.S. Spanish Speakers May be Missing the Mark When It Comes to Balanced Morning Nutrition

WASHINGTON, Jan. 16, 2014 /PRNewswire/ -- A first-of-its-kind exploration of social data conducted by the National got milk? Milk Mustache Campaign in conjunction with digital analytics tool Crimson Hexagon has found that more than 50% of people who tweet in Spanish attribute missing or skipping breakfast in the morning to a range of reasons from not having enough time or waking up late to not liking the breakfast options and not being hungry.  The new study, titled "What America (Tw)Eats", suggests that Spanish speakers include some nutrient-rich choices, like milk, in their AM conversations, but may be too focused on foods that do not offer the nutrients needed to get the day started.

The "What America (Tw)Eats" study was based entirely on the candid tweets Spanish speakers pushed out over the past two years about what they eat (or don't) for breakfast each morning. 

The digital study puts a spotlight on the way people in the U.S. currently eat, including the many reasons that many skip breakfast entirely. In fact, there are thousands of tweets every single day about skipping breakfast, mainly due to a lack of time to prepare or consume the morning meal.

"Eating healthy usually tops the list of New Year's resolutions, and eating a breakfast with protein, like the 8 grams of high-quality protein in each 8-oz serving of milk, can help keep you fuller, longer so you're more likely to avoid those mid-morning cravings that tend to derail healthier eating habits," said registered dietitian and nutritionist, Su-Nui Escobar.

The top breakfast foods most tweeted about in Spanish are bread, eggs, chocolate, cereal and pizza -.  Spanish conversations also indicate that breakfast may be missing the mark for balanced nutrition as fruits and vegetables don't even make the list of top 25 tweeted about breakfast foods.  On the breakfast beverage front, coffee and milk are the top-tweeted-about options.

POWERING UP WITH PROTEIN
While there are approximately 1 in 5 Spanish protein-packed tweets each morning, including top tweeted protein foods milk and eggs, breakfast is the meal people in the U.S. are least likely to seek out this important nutrient, yet, it may be the most important.1 Experts recommend including 20-30 grams of protein at each meal rather than in one large amount, but the average adult breakfast only includes 10-12 grams of protein.2    

"Paying attention to not only the amount of protein consumed, but also when you consume it, can help you stick to your healthy eating resolutions," Escobar said. "Take the first step towards resolution success by starting your day with a breakfast that includes lowfat or fat free milk – 8 grams in each 8-oz. glass of milk – that's more protein than in an egg!"

Milk is a natural source of high-quality protein to build muscle and, as part of a good breakfast, can help keep you fuller, longer. Plus it has calcium and vitamin D to strengthen bones, and B vitamins for energy. It's a breakfast powerhouse, packed with 9 essential nutrients.

FREE MILK EVERY MINUTE
Thousands of tweets in Spanish complain about running out of milk. Many complain of pouring a bowl of cereal only to find they're out of much-needed milk.  High density Hispanic states like California, New York and Florida are most likely to run out of milk (most tweets per capita).

The National Milk Mustache "got milk?"® Campaign is helping Americans address that with the chance for 2,000 people daily to receive a buy one, get one free milk coupon. The promotion – at proteinadelaleche.com – is designed to encourage people in the U.S. to get into a healthy routine by starting each morning with milk's high-quality protein. You can enter each day to instantly see if you're one of the day's 2,000 winners at proteinadelaleche.com between now and Feb. 17 at 11 am EST.

About the National Milk Mustache "got milk?"® Campaign
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the National Milk Mustache "got milk?"® Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to http://ProyectoDesayuno.com or Facebook.com/BigotedeLeche. Lowe Campbell Ewald NY is the creative agency for the National Milk Mustache "got milk?®" Campaign. MGSCOMM is the agency for the Hispanic Milk Mustache "got milk?"® Campaign.

About Crimson Hexagon
Crimson Hexagon, founded in 2007, is the leading provider of analysis software that delivers business intelligence from social media data for global corporations. Fast Company named Crimson Hexagon one of the Top 10 Most Innovative Companies on the Web. Powered by patented technology developed at Harvard University's Institute for Quantitative Social Science, the Crimson Hexagon ForSight™ platform delivers the industry's most comprehensive Big Data analysis capabilities for a variety of large-scale data sources. Clients include leading global organizations such as: Microsoft, Paramount Pictures, Starbucks, Simon & Schuster, Twitter, and many more. For more information, visit www.crimsonhexagon.com.

1 IFIC Food and Health Survey 2012, 2013. 
2 Layman DK. Dietary Guidelines should reflect new understandings about adult protein needs. Nutr & Metab. 2009;6:12.

CONTACT: 
Janessi Trillas
786.433.4098
[email protected]

SOURCE MilkPEP

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With more than 30 Kubernetes solutions in the marketplace, it's tempting to think Kubernetes and the vendor ecosystem has solved the problem of operationalizing containers at scale or of automatically managing the elasticity of the underlying infrastructure that these solutions need to be truly scalable. Far from it. There are at least six major pain points that companies experience when they try to deploy and run Kubernetes in their complex environments. In this presentation, the speaker will d...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
When building large, cloud-based applications that operate at a high scale, it's important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. "Fly two mistakes high" is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Le...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
As Cybric's Chief Technology Officer, Mike D. Kail is responsible for the strategic vision and technical direction of the platform. Prior to founding Cybric, Mike was Yahoo's CIO and SVP of Infrastructure, where he led the IT and Data Center functions for the company. He has more than 24 years of IT Operations experience with a focus on highly-scalable architectures.
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
CI/CD is conceptually straightforward, yet often technically intricate to implement since it requires time and opportunities to develop intimate understanding on not only DevOps processes and operations, but likely product integrations with multiple platforms. This session intends to bridge the gap by offering an intense learning experience while witnessing the processes and operations to build from zero to a simple, yet functional CI/CD pipeline integrated with Jenkins, Github, Docker and Azure...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Dhiraj Sehgal works in Delphix's product and solution organization. His focus has been DevOps, DataOps, private cloud and datacenters customers, technologies and products. He has wealth of experience in cloud focused and virtualized technologies ranging from compute, networking to storage. He has spoken at Cloud Expo for last 3 years now in New York and Santa Clara.
Enterprises are striving to become digital businesses for differentiated innovation and customer-centricity. Traditionally, they focused on digitizing processes and paper workflow. To be a disruptor and compete against new players, they need to gain insight into business data and innovate at scale. Cloud and cognitive technologies can help them leverage hidden data in SAP/ERP systems to fuel their businesses to accelerate digital transformation success.
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application portability. In this session we'll describe best practices for "configuration as code" in a Kubernetes environment. We will demonstrate how a properly constructed containerized app can be deployed to both Amazon and Azure ...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.