Welcome!

News Feed Item

Fallbrook Technologies, Inc. Invests in Further Growth of NuVinci® Continuously Variable Planetary (CVP) Technology in Europe

Based on strong market response to the NuVinci N360™ and Harmony™ product lines, Fallbrook Technologies, Inc. (Fallbrook)—inventor of the NuVinci continuously variable planetary (CVP) technology—is continuing its European expansion. In today’s global bike market, consumers are requiring ever-increasing functionality and an improved experience, and OEMs and Fallbrook are responding. Based on this demand, Fallbrook has added two new positions in Europe: Sales Manager of Northern Germany and Marketing Manager, Europe. In addition, Lennart van Houwelingen, previously Sales Representative, Netherlands, has been promoted to Sales Manager, Benelux, thereby expanding support in the region. An additional sales position, located in Southern Germany, will be announced in the near future.

Filling the two newly added positions are Ralf Brendemühl (Sales Manager, Northern Germany) and Daniel Bley (Marketing Manager, Europe).

Ralf Brendemühl has significant experience in the cycling industry. Most recently, he served as Sales Representative for Bico Zweirad Marketing GmbH and previously worked with Rose, Specialized, and Bergamont. “I have closely followed the development of NuVinci technology during my past business activities,” noted Brendemühl. “Now I’m looking forward to further supporting and establishing the position of NuVinci products in the market.” Brendemühl lives near Hamburg, Germany, and this will facilitate his servicing of OEM partners and dealers in Northern Germany.

Daniel Bley is also an industry veteran. He previously worked for more than seven years with the German bicycle brand Canyon, where he started Canyon’s marketing department and headed up their global marketing efforts. “I am delighted to be working within the industry that I know so well, and especially pleased to be working with Fallbrook because of its innovations in the area of consumer experience,” said Bley. Bley will be responsible for managing marketing programs in Europe. Bley will operate from his hometown of Bonn, Germany.

"Adding two experienced industry professionals is our response to the growing demand for NuVinci technology—the N360 bicycle drivetrain and the Harmony automatic electronic shifting system,” stated David Hancock, Fallbrook's Executive Vice President responsible for the Bicycle Division. “Consumers and OEMs throughout the European bicycling community are making it clear that the smooth shifting and comfort of the NuVinci technology are trends that will continue to grow in popularity. By Transforming Gears into Spheres,NuVinci technology is poised to change the future of shifting.”

Bley will be present at the Velofollies event in Kortrijk, Belgium, January 17-19, 2014. Brendemühl can be contacted at [email protected] and Bley at [email protected].

van Houwelingen, now Sales Manager, Benelux, has worked for Fallbrook for three years. With more than 10 years in the bicycle industry, van Houwelingen previously worked for AGU B.V., and for a bicycle retailer in Breda. In his new role, he will now be able to add additional sales reach for Fallbrook in the Benelux region.

About Fallbrook Technologies

Fallbrook’s NuVinci continuously variable planetary (CVP) technology improves the performance and efficiency of machines that use a transmission, including bicycles, electric vehicles, automobiles, off-highway vehicles, stationary equipment, wind turbines, and others. The NuVinci technology is Transforming Gears into Spheres by using a set of rotating balls between the input and output components of a transmission. Tilting the balls changes their contact diameters and varies the speed ratio. Compared to other current transmission technologies, the NuVinci technology is less complex, scales and packages more easily, costs less to manufacture, and facilitates achieving optimum performance.

The N360 continuously variable bicycle drivetrain and the Harmony automatic electronic shifting system utilizing the N360 were Fallbrook’s first commercially available products. Since their introduction, Fallbrook’s cycling products have become a standard component on more than 60 major bicycle brands throughout Europe. Outside of cycling, the NuVinci technology offers companies the flexibility to design and produce next-generation products that are better-tailored to their unique business, market, and competitive requirements. Fallbrook’s NuVinci CVP technology is now being developed for commercialization in several other applications. For example, major automotive transmission suppliers have licensed NuVinci technology for the development of automotive class drivetrains, and a market-leading supplier has licensed the technology and is developing NuVinci CVP transmissions for electric and gasoline light vehicle applications. NuVinci CVP technology can be configured to replace multiple planetary gears, providing dramatic performance improvement in a smaller package and at a lower cost. Fallbrook has built an extensive portfolio of over 600 patents and patent applications worldwide. For more information, visit http://www.fallbrooktech.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
Actian Corporation has announced the latest version of the Actian Vector in Hadoop (VectorH) database, generally available at the end of July. VectorH is based on the same query engine that powers Actian Vector, which recently doubled the TPC-H benchmark record for non-clustered systems at the 3000GB scale factor (see tpc.org/3323). The ability to easily ingest information from different data sources and rapidly develop queries to make better business decisions is becoming increasingly importan...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...