Welcome!

News Feed Item

#FriendsFight: ALDO Launches New Campaign for Aldo Fights AIDS (AFA)

MONTREAL, Quebec, January 17, 2014 /PRNewswire/ --

A collection of friendship bracelets created in collaboration with Waris Loves You, hits stores worldwide February 1, 2014.

BUY IT. WEAR IT. END IT. ALDO is urging everyone (and their friends) to join in its continued fight against AIDS with the launch of a new fundraising and awareness campaign: #FriendsFight. As part of the #FriendsFight campaign, ALDO will release a special collection of friendship bracelets designed in collaboration with Waris Loves You.

     (Photo: http://photos.prnewswire.com/prnh/20140117/663762-a )

     (Photo: http://photos.prnewswire.com/prnh/20140117/663762-b )

Available in red, black, navy and mint, the unisex bracelets - adorned with an arrow charm in antique gold finish - will retail for $5 CAD with 100% of net proceeds donated to Partners In Health, a non-profit organization whose groundbreaking HIV Equity Initiative in rural Haiti revolutionized the way the world approaches and funds diseases of the poor. The #FriendsFight friendship bracelets will be sold in select ALDO stores worldwide and online at http://www.aldoshoes.com as of February 1, 2014.

"We have been committed to the fight against AIDS as far back as 1985, when few were willing to take a stand. It's a cause very close to our heart and today, more than ever, we continue our commitment to raising awareness and funds to help protect and educate people around the world. We've come a long way but the fight is not over yet," said Aldo Bensadoun, Founder and Executive Chairman of the ALDO Group. "This bracelet is an important symbol. It represents friendship and solidarity. It's an invitation to join together in the fight against AIDS."  

"I always say my inspirations come from love and history," said Waris Ahluwalia, designer and CEO of Waris Loves You and House of Waris. "With these bracelets, it's about standing side by side with friends and loved ones for what's right and noble, and transforming history together. The arrow symbolizes truth, justice and movement forward, it's a powerful way to create change."

"At Partners In Health, we believe in the power of accompaniment - the commitment to be with our patients, to hear and learn from their voices, to respect their rights and attend to their needs," said Dr. Joia Mukherjee, Chief Medical Officer for Partners In Health. "That's what the #FriendsFight campaign is all about: friends supporting each other and joining forces in the fight against AIDS. We are proud to partner with ALDO because they were at the forefront in the fight against AIDS."

Partners In Health provides medical treatment, housing, water, food and psychosocial support to thousands of people living with HIV. By providing social and economic support, PIH address the root causes of poverty and disease, and not just the disease itself.

ALDO has been actively involved in the fight against AIDS for almost 30 years and has raised more than $10 million for international AIDS programs. For more information on ALDO FIGHTS AIDS, please visit: http://www.aldoshoes.com/afa.

ABOUT ALDO

Founded in 1972, the ALDO Group is a leading international retailer for fashion footwear and accessories with over 1,700 stores in 86 countries. ALDO, the group's flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach.

About Partners In Health

Partners In Health is a global health organization relentlessly committed to improving the health of the poor and marginalized. PIH builds local capacity and works closely with impoverished communities to deliver high-quality health care to address the root causes of illness, train providers, advance research, and advocate for global policy change. Ninety-three percent of the funds go to PIH programs in nine countries, including Haiti, Rwanda, Russia, Peru and Navajo Nation. Visit http://www.pih.org for more information.

Partners In Health Canada is a Canadian non-profit organization committed to global health equity, following a model of care and accompaniment practiced by Partners In Health for more than 25 years. Visit http://www.pihcanada.org for more information.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Everyone wants the rainbow - reduced IT costs, scalability, continuity, flexibility, manageability, and innovation. But in order to get to that collaboration rainbow, you need the cloud! In this presentation, we'll cover three areas: First - the rainbow of benefits from cloud collaboration. There are many different reasons why more and more companies and institutions are moving to the cloud. Benefits include: cost savings (reducing on-prem infrastructure, reducing data center foot print, r...
They say multi-cloud is coming, but organizations are leveraging multiple clouds already. According to a study by 451 Research, only 21% of organizations were using a single cloud. If you've found yourself unprepared for the barrage of cloud services introduced in your organization, you will need to change your approach to engaging with the business and engaging with vendors. Look at technologies that are on the way and work with the internal players involved to have a plan in place when the ine...
Excitement and interest in APIs has skyrocketed in recent years. However, if you ask a room full of IT professionals "What is an API", you will get a wide array of answers. There exists a wide knowledge gap between API experts and those that have a general idea of what they are, but are unsure of what they have been for in the past, what they look like now, and how they can be used to expand your business in the future. In this session John will cover what the history of APIs, what an API looks ...
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of ...
The now mainstream platform changes stemming from the first Internet boom brought many changes but didn’t really change the basic relationship between servers and the applications running on them. In fact, that was sort of the point. In his session at 18th Cloud Expo, Gordon Haff, senior cloud strategy marketing and evangelism manager at Red Hat, will discuss how today’s workloads require a new model and a new platform for development and execution. The platform must handle a wide range of rec...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
DevOps with IBMz? You heard right. Maybe you're wondering what a developer can do to speed up the entire development cycle--coding, testing, source code management, and deployment-? In this session you will learn about how to integrate z application assets into a DevOps pipeline using familiar tools like Jenkins and UrbanCode Deploy, plus z/OSMF workflows, all of which can increase deployment speeds while simultaneously improving reliability. You will also learn how to provision mainframe syste...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...