Welcome!

News Feed Item

#FriendsFight: ALDO Launches New Campaign for Aldo Fights AIDS (AFA)

MONTREAL, Quebec, January 17, 2014 /PRNewswire/ --

A collection of friendship bracelets created in collaboration with Waris Loves You, hits stores worldwide February 1, 2014.

BUY IT. WEAR IT. END IT. ALDO is urging everyone (and their friends) to join in its continued fight against AIDS with the launch of a new fundraising and awareness campaign: #FriendsFight. As part of the #FriendsFight campaign, ALDO will release a special collection of friendship bracelets designed in collaboration with Waris Loves You.

     (Photo: http://photos.prnewswire.com/prnh/20140117/663762-a )

     (Photo: http://photos.prnewswire.com/prnh/20140117/663762-b )

Available in red, black, navy and mint, the unisex bracelets - adorned with an arrow charm in antique gold finish - will retail for $5 CAD with 100% of net proceeds donated to Partners In Health, a non-profit organization whose groundbreaking HIV Equity Initiative in rural Haiti revolutionized the way the world approaches and funds diseases of the poor. The #FriendsFight friendship bracelets will be sold in select ALDO stores worldwide and online at http://www.aldoshoes.com as of February 1, 2014.

"We have been committed to the fight against AIDS as far back as 1985, when few were willing to take a stand. It's a cause very close to our heart and today, more than ever, we continue our commitment to raising awareness and funds to help protect and educate people around the world. We've come a long way but the fight is not over yet," said Aldo Bensadoun, Founder and Executive Chairman of the ALDO Group. "This bracelet is an important symbol. It represents friendship and solidarity. It's an invitation to join together in the fight against AIDS."  

"I always say my inspirations come from love and history," said Waris Ahluwalia, designer and CEO of Waris Loves You and House of Waris. "With these bracelets, it's about standing side by side with friends and loved ones for what's right and noble, and transforming history together. The arrow symbolizes truth, justice and movement forward, it's a powerful way to create change."

"At Partners In Health, we believe in the power of accompaniment - the commitment to be with our patients, to hear and learn from their voices, to respect their rights and attend to their needs," said Dr. Joia Mukherjee, Chief Medical Officer for Partners In Health. "That's what the #FriendsFight campaign is all about: friends supporting each other and joining forces in the fight against AIDS. We are proud to partner with ALDO because they were at the forefront in the fight against AIDS."

Partners In Health provides medical treatment, housing, water, food and psychosocial support to thousands of people living with HIV. By providing social and economic support, PIH address the root causes of poverty and disease, and not just the disease itself.

ALDO has been actively involved in the fight against AIDS for almost 30 years and has raised more than $10 million for international AIDS programs. For more information on ALDO FIGHTS AIDS, please visit: http://www.aldoshoes.com/afa.

ABOUT ALDO

Founded in 1972, the ALDO Group is a leading international retailer for fashion footwear and accessories with over 1,700 stores in 86 countries. ALDO, the group's flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach.

About Partners In Health

Partners In Health is a global health organization relentlessly committed to improving the health of the poor and marginalized. PIH builds local capacity and works closely with impoverished communities to deliver high-quality health care to address the root causes of illness, train providers, advance research, and advocate for global policy change. Ninety-three percent of the funds go to PIH programs in nine countries, including Haiti, Rwanda, Russia, Peru and Navajo Nation. Visit http://www.pih.org for more information.

Partners In Health Canada is a Canadian non-profit organization committed to global health equity, following a model of care and accompaniment practiced by Partners In Health for more than 25 years. Visit http://www.pihcanada.org for more information.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of D...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.
Column Technologies exhibited at SYS-CON's @DevOpsSummit at Cloud Expo, which took place at the Javits Center in New York City, NY, in June 2016. Established in 1998, Column Technologies is a global technology solutions provider with over 400 employees, headquartered in the United States with offices in Canada, India, and the United Kingdom. Column Technologies provides “Best of Breed” technology solutions that automate the key DevOps principals and help our customers meet today’s DevOps and Dig...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.