Welcome!

News Feed Item

Cracker Jack'D Brand Joins Nitro Circus Live Action Sports Show As Premier Sponsor Of New U.S. Tour

Brand Awards Lucky Fans VIP Experiences through Social Media Contest

PLANO, Texas, Jan. 17, 2014 /PRNewswire/ -- The Cracker Jack'D brand, on a mission to help keep on-the-go consumers satisfied throughout their busy days, has signed on as a premier sponsor of the Nitro Circus Live action sports U.S. tour. Known for showcasing some of the world's best action sports athletes performing adrenaline-pumping motocross, BMX and skateboarding stunts, Nitro Circus Live makes its U.S. debut in 2014 and Cracker Jack'D, one of the many brands from PepsiCo's Frito-Lay division, is offering fans the chance to win VIP experiences at the events exclusively through the Cracker Jack'D Facebook page (www.facebook.com/crackerjackdsnacks).  

Each of the Nitro Circus Live events showcases 40 of the world's best action sports athletes performing some of the most difficult stunts ever witnessed, including the famous 50-foot-high Gigant-A-Ramp and the spectacularly choreographed 'Nitro Bomb' trick, which includes 24 riders back-flipping in the air simultaneously. The month-long Nitro Circus Live U.S. tour began on Jan. 5 in Boston, Mass. with more than 13,000 in attendance, following up with a sold-out show at the famous Madison Square Garden in New York City on Jan. 8. The tour will wrap up in Anaheim, Calif. on Jan. 26.

Much like Nitro Circus Live, Cracker Jack'D snacks offer fans an intense experience they won't soon forget. Exclusively through the Cracker Jack'D Facebook page, fans can win a VIP experience at one of the Nitro Circus Live events, which includes premier seating, branded gear and of course, plenty of Cracker Jack'D "Snacks with Impact." Fans simply need to visit the brand's Facebook page for clues related to each of the Nitro Circus Live tour locations, which will lead them to a chance for the free tickets, while supplies last.  For official rules, fans can visit http://www.crackerjackd.com/.

"Nitro Circus Live is a high energy show and Cracker Jack'D snacks help keep its athletes going during their action-packed days," said David Skena, vice president of marketing, Frito-Lay.  "Nitro Circus Live fans have pretty busy days as well and our Cracker Jack'D snacks are a great fit for their on-the-go lifestyle with a variety of delicious flavors and textures to choose from."

Originally filmed in founder Travis Pastrana's backyard, Nitro Circus grew into a successful MTV television show with more than 46 million U.S. viewers and broadcast in 60 countries worldwide. The Nitro Circus Live show was the natural evolution, offering adrenaline-seeking enthusiasts the chance to see the amazing stunts live in Europe, Australia, Asia and New Zealand. Now fans can experience the exciting spectacle in 12 cities across the United States throughout January.

"We are beyond excited to have Cracker Jack'D join us as our official sponsor on our maiden tour here in the U.S. this year," said Michael Porra, CEO, Nitro Circus. "The crowds have gone almost as wild for these Cracker Jack'D snacks and merchandise as they have for our performances. We love a little healthy competition and couldn't think of a better brand to come along for the ride."

The official Nitro Circus Live U.S. tour schedule is as follows:

Jan. 5

Boston, Mass.

TD Garden

Jan. 8

New York, N.Y.

Madison Square Garden

Jan. 9

Philadelphia, Pa.

Wells Fargo Center

Jan. 11

Cleveland, Ohio

Wolstein Center

Jan. 12

Detroit, Mich.

Palace Of Auburn Hills

Jan. 14

Minneapolis, Minn.

Target Center

Jan. 17

Salt Lake City, Utah

EnergySolutions Arena

Jan. 19

Fresno, Calif.

Save Mart Center

Jan. 22

San Jose, Calif.

HP Pavilion

Jan. 24

Glendale, Ariz.

Jobing.com Arena

Jan. 25

Las Vegas, Nev.

MGM Grand Garden Arena

Jan. 26

Anaheim, Calif.

Honda Center

Conveniently packaged in individual snack packets, Cracker Jack'D snacks were launched last year and include three core varieties of "Snacks with Impact" – Hearty Mix, Intense Mix and Sweet & Savory Clusters.  The snacks are available at convenience stores nationwide for a suggested retail price of $2.49 each. For more information, fans can follow Cracker Jack'D via www.twitter.com/CrackerJackD or www.facebook.com/CrackerJackDSnacks.

About Cracker Jack'D
The Cracker Jack'D brand is one of the many brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://twitter.com/fritolay.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit http://www.pepsico.com/.

Follow PepsiCo:

About Nitro Circus
Nitro Circus is the only true global Action Sports entertainment brand and is represented in 60 countries around the world through its live tour, TV show, movies and DVDs. Nitro Circus' live tour, the core of its brand, features many of the world's most talented FMX, BMX, in-line skate, ski, snowboard and scooter riders, including Jolene Van Vugt, Erik Roner, Blake 'Bilko' Williams, Thomas Pages, Chad Kagy, Josh Sheehan, Adam Jones and others, all performing in the presence of the world's greatest action sports star and Nitro Circus' founder Travis Pastrana.

Nitro Circus Live has sold 1,200,000 tickets across tours to date and will be performing over the next 18 months in Australia, New Zealand, China, Russia, Europe, United States, Canada, Mexico, South Africa, South America, Middle East and Japan.

Follow Nitro Circus Live on Twitter: @nitrocircuslive and Facebook: www.facebook.com/NitroCircus.

SOURCE PepsiCo

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
On Dice.com, the number of job postings asking for skill in Amazon Web Services increased 76 percent between June 2015 and June 2016. Salesforce.com saw its own skill mentions increase 37 percent, while DevOps and Cloud rose 35 percent and 28 percent, respectively. Even as they expand their presence in the cloud, companies are also looking for tech professionals who can manage projects, crunch data, and figure out how to make systems run more autonomously. Mentions of ‘data science’ as a skill ...
In his session at Cloud Expo, Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, will provide economic scenarios that describe how the rapid adoption of software-defined everything including cloud services, SDDC and open networking will change GDP, industry growth, productivity and jobs. This session will also include a drill down for several industries such as finance, social media, cloud service providers and pharmaceuticals.
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products. Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
Choosing the right cloud for your workloads is a balancing act that can cost your organization time, money and aggravation - unless you get it right the first time. Economics, speed, performance, accessibility, administrative needs and security all play a vital role in dictating your approach to the cloud. Without knowing the right questions to ask, you could wind up paying for capacity you'll never need or underestimating the resources required to run your applications.
ReadyTalk has expanded the capabilities of the FoxDen collaboration platform announced late last year to include FoxDen Connect, an in-room video collaboration experience that launches with a single touch. With FoxDen Connect, users can now not only engage in HD video conferencing between iOS and Android mobile devices or Chrome browsers, but also set up in-person meeting rooms for video interactions. A host’s mobile device automatically recognizes the presence of a meeting room via beacon tech...
Ovum, a leading technology analyst firm, has published an in-depth report, Ovum Decision Matrix: Selecting a DevOps Release Management Solution, 2016–17. The report focuses on the automation aspects of DevOps, Release Management and compares solutions from the leading vendors.
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Deploying applications in hybrid cloud environments is hard work. Your team spends most of the time maintaining your infrastructure, configuring dev/test and production environments, and deploying applications across environments – which can be both time consuming and error prone. But what if you could automate provisioning and deployment to deliver error free environments faster? What could you do with your free time?