Click here to close now.




















Welcome!

News Feed Item

Cracker Jack'D Brand Joins Nitro Circus Live Action Sports Show As Premier Sponsor Of New U.S. Tour

Brand Awards Lucky Fans VIP Experiences through Social Media Contest

PLANO, Texas, Jan. 17, 2014 /PRNewswire/ -- The Cracker Jack'D brand, on a mission to help keep on-the-go consumers satisfied throughout their busy days, has signed on as a premier sponsor of the Nitro Circus Live action sports U.S. tour. Known for showcasing some of the world's best action sports athletes performing adrenaline-pumping motocross, BMX and skateboarding stunts, Nitro Circus Live makes its U.S. debut in 2014 and Cracker Jack'D, one of the many brands from PepsiCo's Frito-Lay division, is offering fans the chance to win VIP experiences at the events exclusively through the Cracker Jack'D Facebook page (www.facebook.com/crackerjackdsnacks).  

Each of the Nitro Circus Live events showcases 40 of the world's best action sports athletes performing some of the most difficult stunts ever witnessed, including the famous 50-foot-high Gigant-A-Ramp and the spectacularly choreographed 'Nitro Bomb' trick, which includes 24 riders back-flipping in the air simultaneously. The month-long Nitro Circus Live U.S. tour began on Jan. 5 in Boston, Mass. with more than 13,000 in attendance, following up with a sold-out show at the famous Madison Square Garden in New York City on Jan. 8. The tour will wrap up in Anaheim, Calif. on Jan. 26.

Much like Nitro Circus Live, Cracker Jack'D snacks offer fans an intense experience they won't soon forget. Exclusively through the Cracker Jack'D Facebook page, fans can win a VIP experience at one of the Nitro Circus Live events, which includes premier seating, branded gear and of course, plenty of Cracker Jack'D "Snacks with Impact." Fans simply need to visit the brand's Facebook page for clues related to each of the Nitro Circus Live tour locations, which will lead them to a chance for the free tickets, while supplies last.  For official rules, fans can visit http://www.crackerjackd.com/.

"Nitro Circus Live is a high energy show and Cracker Jack'D snacks help keep its athletes going during their action-packed days," said David Skena, vice president of marketing, Frito-Lay.  "Nitro Circus Live fans have pretty busy days as well and our Cracker Jack'D snacks are a great fit for their on-the-go lifestyle with a variety of delicious flavors and textures to choose from."

Originally filmed in founder Travis Pastrana's backyard, Nitro Circus grew into a successful MTV television show with more than 46 million U.S. viewers and broadcast in 60 countries worldwide. The Nitro Circus Live show was the natural evolution, offering adrenaline-seeking enthusiasts the chance to see the amazing stunts live in Europe, Australia, Asia and New Zealand. Now fans can experience the exciting spectacle in 12 cities across the United States throughout January.

"We are beyond excited to have Cracker Jack'D join us as our official sponsor on our maiden tour here in the U.S. this year," said Michael Porra, CEO, Nitro Circus. "The crowds have gone almost as wild for these Cracker Jack'D snacks and merchandise as they have for our performances. We love a little healthy competition and couldn't think of a better brand to come along for the ride."

The official Nitro Circus Live U.S. tour schedule is as follows:

Jan. 5

Boston, Mass.

TD Garden

Jan. 8

New York, N.Y.

Madison Square Garden

Jan. 9

Philadelphia, Pa.

Wells Fargo Center

Jan. 11

Cleveland, Ohio

Wolstein Center

Jan. 12

Detroit, Mich.

Palace Of Auburn Hills

Jan. 14

Minneapolis, Minn.

Target Center

Jan. 17

Salt Lake City, Utah

EnergySolutions Arena

Jan. 19

Fresno, Calif.

Save Mart Center

Jan. 22

San Jose, Calif.

HP Pavilion

Jan. 24

Glendale, Ariz.

Jobing.com Arena

Jan. 25

Las Vegas, Nev.

MGM Grand Garden Arena

Jan. 26

Anaheim, Calif.

Honda Center

Conveniently packaged in individual snack packets, Cracker Jack'D snacks were launched last year and include three core varieties of "Snacks with Impact" – Hearty Mix, Intense Mix and Sweet & Savory Clusters.  The snacks are available at convenience stores nationwide for a suggested retail price of $2.49 each. For more information, fans can follow Cracker Jack'D via www.twitter.com/CrackerJackD or www.facebook.com/CrackerJackDSnacks.

About Cracker Jack'D
The Cracker Jack'D brand is one of the many brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://twitter.com/fritolay.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit http://www.pepsico.com/.

Follow PepsiCo:

About Nitro Circus
Nitro Circus is the only true global Action Sports entertainment brand and is represented in 60 countries around the world through its live tour, TV show, movies and DVDs. Nitro Circus' live tour, the core of its brand, features many of the world's most talented FMX, BMX, in-line skate, ski, snowboard and scooter riders, including Jolene Van Vugt, Erik Roner, Blake 'Bilko' Williams, Thomas Pages, Chad Kagy, Josh Sheehan, Adam Jones and others, all performing in the presence of the world's greatest action sports star and Nitro Circus' founder Travis Pastrana.

Nitro Circus Live has sold 1,200,000 tickets across tours to date and will be performing over the next 18 months in Australia, New Zealand, China, Russia, Europe, United States, Canada, Mexico, South Africa, South America, Middle East and Japan.

Follow Nitro Circus Live on Twitter: @nitrocircuslive and Facebook: www.facebook.com/NitroCircus.

SOURCE PepsiCo

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of I...
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony...
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of ...
Everyone talks about continuous integration and continuous delivery but those are just two ends of the pipeline. In the middle of DevOps is continuous testing (CT), and many organizations are struggling to implement continuous testing effectively. After all, without continuous testing there is no delivery. And Lab-As-A-Service (LaaS) enhances the CT with dynamic on-demand self-serve test topologies. CT together with LAAS make a powerful combination that perfectly serves complex software developm...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, will discuss how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a prac...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.