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Naturally Splendid's NATERA(TM) Superfood Line to Be Distributed Across Canada by Leading Natural Health Product Distributor

BURNABY, BRITISH COLUMBIA -- (Marketwired) -- 01/17/14 -- Naturally Splendid Enterprises (the "Company") (TSX VENTURE: NSP) is pleased to announce an agreement with Purity Life Health Products LP "Purity Life" to distribute its NATERA™ superfood line across Canada.

Purity Life was founded in 1984 and is Canada's leading distributor of natural health products including dietary supplements, vitamins, natural body care, earth friendly household goods and natural health food products. It supplies high-quality natural health products to more than 7,000 stores across Canada, including most major food, drug and mass merchandisers and natural health food stores. Purity Life has two strategically located distribution facilities in Acton, Ontario and Vancouver, British Columbia that allow the company to provide timely service to its customers across the country.

"Purity Life is an ideal distributor for NATERA™. We are thrilled with the opportunity to partner with Purity Life to market our NATERA™ products to stores across Canada", said Naturally Splendid CEO Craig Goodwin "In addition, with this distribution network in place we have the ability to distribute future proprietary products featuring the plant based omega delivery technologies developed by Boreal."

From 2011 to October of 2013, Naturally Splendid had tested a retail market of 350 stores with its hemp protein and hemp seed products, receiving positive feedback and market acceptance from its customers. "We gained invaluable insight after testing the market in 350 stores with our original branding. Craig Goodwin added, "After rebranding in October 2013, the Company has experienced increased market acceptance and increasing sales, culminating at this time, in the Purity Life distribution agreement which is expected to further enhance sales and market recognition.

About Naturally Splendid Enterprises Ltd.

Naturally Splendid markets its "NATERA™" line of hemp-based products to a retail network of over 350 stores throughout British Columbia and into Alberta including; Save On Foods; Urban Fare; London Drugs; Marketplace IGA; and Sobeys. Naturally Splendid's recently branded "NATERA™" line of products includes plain and flavored shelled hemp seeds and plain and flavored hemp protein powder.

Naturally Splendid also has an exclusive sales agreement to market and distribute, in Canada and the United States, the full complement of patent pending, plant based omega products created by Boreal at the University of British Columbia. These products include HempOmega™ and H2Omega™ as well as FlaxOmega™, CanolaOmega™, ChiaOmega™, plant based omega products created from hemp, flax, canola and chia. These novel products utilize microencapsulation and liposome technologies and are available in both the powder format and an aqueous solution for increased flexibility in ingredient applications and/or stand-alone products. Naturally Splendid has received federal and provincial funding towards the research and development of new hemp-based food products, as well as for a strategic study to assess the feasibility of vertical integration.

For more information e-mail [email protected] or call 604-559-8051.

For More Information on Purity Life Health Products LP please visit www.puritylife.com.

J. Craig Goodwin, CEO & Director

Forward-Looking Statements: Information set forth in this news release contains forward-looking statements that are based on assumptions as of the date of this news release. These statements reflect management's current estimates, beliefs, intentions and expectations. They are not guarantees of future performance. Naturally Splendid cautions that all forward looking statements are inherently uncertain and that actual performance may be affected by a number of material factors, many of which are beyond Naturally Splendid's control. Such factors include, among other things: risks and uncertainties relating to the successful testing and evaluation H2Omega™ and HempOmega™ by Calico. Accordingly, actual and future events, conditions and results may differ materially from the estimates, beliefs, intentions and expectations expressed or implied in the forward looking information. Except as required under applicable securities legislation, Naturally Splendid undertakes no obligation to publicly update or revise forward-looking information.


Naturally Splendid Enterprises Ltd.
2435 Beta Avenue
Burnaby, BC, V5C 5N1
(604) 559-8051
(604) 570-0934 (FAX)
[email protected]

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