Welcome!

News Feed Item

Introducing Matrix Class For Glass™

Matrix Announces Collaboration with Google Glass; Marks the First Professional Beauty Brand to Pioneer the Application of Wearable Technology

NEW YORK, Jan. 17, 2014 /PRNewswire/ -- Matrix, a subsidiary of L'Oreal USA and the leading professional hair care and hair color company, announces the launch of "Matrix Class for Glass™." Setting the standard in beauty and trend innovation, Matrix introduces a program featuring the wearable device for the next generation of beauty education.

(Photo: http://photos.prnewswire.com/prnh/20140117/NY48285-a ) (Logo: http://photos.prnewswire.com/prnh/20140117/NY48285LOGO-b )

"Matrix Class for Glass" is an ongoing program throughout 2014 that features a three-phase rollout, including an exclusive Blogger Video Series, The Matrix Eye for Style Google Glass Salon Chair and a salon professional education platform. Also coming in late spring, the first Professional Google Glass App will house an exclusive library of content that can be downloaded by consumers and professionals.

"This new initiative will completely transform the hair styling experience," declares VP/ Matrix General Manager Paul Schiraldi. "Wearable technology is the next frontier -poised to revolutionize the way we live and work, in the same way that smartphones and tablets have done.  "We're extremely excited to be leading the way in professional and consumer hair education with this initiative," says Schiraldi. 

Exclusive Blogger Video Series
Using Google Glass technology and expertise from Matrix Celebrity Stylist, George Papanikolas and Matrix Artistic Director, Ammon Carver, intimate and in-depth tutorials will capture styling sessions directly from the eye of the stylist.  These videos will offer a new and unique view from behind the chair and power the styling experience with unbounded technology.  The "Matrix Class for Glass" video series will showcase a cast of America's best known bloggers as they explore the latest trends and share their experience. Videos will live on matrix.com, youtube.com/matrix and blogger social media channels.

The Matrix Eye for Style Google Glass Salon Chair
Additionally, launching later in the year, Matrix Celebrity Stylist, George Papanikolas will introduce the Matrix Eye for Style Chair at The Andy LeCompte Salon in Los Angeles.  Consumers can take advantage of exclusive appointments with Papanikolas, who will capture each person's style and finish service via Google Glass and subsequently email the video to the client to serve as a personalized at-home tutorial.

"Salon clients and women around the world have long lamented the fact that they're unable to have their talented hairstylists at their side to recreate their favorite salon hairstyles at home," says Matrix Celebrity Stylist, George Papanikolas.  "Now, thanks to the technology of Google Glass and Matrix, the salon experience is forever changed."

Salon Professional Education Platform
At the forefront of salon education, Matrix is committed to helping salon professionals elevate their skills with state-of-the-art training programs. As the largest brand in the industry, there is a commitment to "Reach all – Teach all." To support the goal, the brand maintains one of the industry's largest teams of educators who partner with stylists and salon owners across the country to help master Matrix C.R.A.F.T skills and transform client lives. Continuing the heritage of empowering hairdressers with accessible cutting edge education, "Matrix Glass for Class" will raise the bar in salon professional educational tools. Beginning April 2014, Matrix will showcase this never-before-seen artist perspective through a series of classes across the country lead by Matrix Artistic Directors, Nicolas French, Chrystofer Benson and Ammon Carver. The unique experience will be captured online as talented artists lead tutorials focusing on key salon techniques and styles in Cutting, Coloring, Styling and Finishing. Visit mymatixfamily.com to find a class near you or visit youtube.com/matrix.

MATRIX, the leading professional haircare and haircolor company in the United States, is part of L'Oreal USA's Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of products including: Biolage, Biolage ExquisiteOil, Biolage Advanced, COLORINSIDER, ColorSync, Design Pulse, Logics, SOCOLOR, Total Results, Vavoom and (MATRIX professional products are available only in salons and can be guaranteed authentic when purchased from authorized retailers.) Visit Matrix.com for hairstyle and haircolor inspiration as well as MATRIX trends and tips! Professionals visit www.mymatrixfamily.com for techniques, formulas, salon resources and much more!

To connect and chat with MATRIX go to http://www.facebook.com/matrix; http://www.instagram.com/matrix; http://www.youtube.com/matrix; http://www.twitter.com/matrixfamily; http://www.pinterest.com/matrixfamily

SOURCE Matrix

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, will describe how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launchi...
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...