Click here to close now.


Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, @BigDataExpo, SDN Journal

@CloudExpo: Article

Unlimited vs. Storage-Based Cloud Storage

Which one is right for your enterprise?

When deciding on your preferred method of cloud storage, you will inevitably be faced with storage-based and unlimited storage options. While storage-based "pay as you go" pricing might seem like a way to save some dollars now, it's important to evaluate what it will end up costing in the long run.

Storage-Based Pricing: The Hidden Costs
Storage-based plans require you to pay for a limited amount of storage space. If you choose this type, you usually determine an appropriate amount of storage for your organization's current circumstances, knowing that you can buy an additional chunk of storage as your company expands. Organizations will select this route as a short-term cost-saving measure, claiming that it reduces capital expenses since you pay for only the storage amount you immediately need. However, this approach can end up actually costing more than an unlimited storage plan over time. Consider that in addition to purchasing the storage plan, the organization will need to engage in some due diligence, including:

  • A multi-year storage needs analysis. According to the International Data Corporation (IDC) we will have produced up to 40 Zettabytes (that's 40,000,000,000,000,000,000,000 bytes!) of data by 2020. The same study revealed that most businesses experience between 40-60 percent growth in data volume annually. In short: data doesn't shrink, and you need to have a plan for its expansion, whether it's continuing to buy more storage as needed or attempting a data cleanup operation every time you get close to your limit. Also, don't forget to plan for backing up all that data, which won't just consist of the total amount of current data, but also every version of that data that has ever existed. Estimating the amount of storage you need now as well as in the future involves a lengthy calculation process, including analyzing the amount of current data you have, new data over time and the rate of change for your data.
  • A risk mitigation and communications plan. In the event your data cap is exceeded (and it almost certainly will be at some point), how will administrators be notified when the limits are close to being reached? What is the plan when that notification is received - buy more storage or spend time purging, cleaning up and relocating data? How quickly can this plan be executed with not just the current number of employees in place but with the number of employees the company is expected to have in the future? Failure to plan for when your storage limit is reached could result in data loss or productivity grinding to a halt while things get sorted out.
  • Additional budgeting, approval and purchasing decisions. Depending on the organization, the approval process to buy something might not be arduous and more storage can quickly be purchased when needed. Or every purchase approval might need to go through a formal procurement process and several levels of management before it's approved, leaving end-users unable to do their jobs as usual or vulnerable to data loss while management is deciding on a course of action.

Each of these items has a monetary cost, an opportunity cost and are based on estimates of growth determined by IT. But what happens to all this planning if the organization acquires a company, brings a design team in-house or falls under temporary spending holds? All the research and planning might need to be redone, which means more time and money being spent. Is it all really worth it?

Unlimited Storage Pricing = Simplicity
With an unlimited storage plan for your data, you pay one rate and store all of your information, no matter how much, in one convenient location at one consistent price. That's it.

Eventually, the capital it takes to continuously monitor, manage and acquire more storage will outpace the cost of holding an unlimited storage account. Adding to the long-term benefits of an unlimited storage package for your data is the ability to more easily and predictably plan your company finances. Organizations know the exact cost of adding each user and are thus able to budget appropriately, no matter the fluctuations in how much data each user produces.

It is easy to see that unlimited data storage plans are more simple, convenient, and cost-effective than storage-based pricing structures. Though it may sound too good to be true, the option for unlimited storage is one that's increasingly available at affordable prices, and over time, has the potential to save those few dollars that everyone is looking for in their budgets.

More Stories By Mat Hamlin

Mat Hamlin is the Director of Product at Spanning where he oversees the development of the industry’s most trusted, highest-ranked enterprise-class backup and recovery products for cloud applications including Google Apps and Salesforce.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

Latest Stories
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Scott Guthrie's keynote presentation "Journey to the intelligent cloud" is a must view video. This is from AzureCon 2015, September 29, 2015 I have reproduced some screen shots in case you are unable to view this long video for one reason or another. One of the highlights is 3 datacenters coming on line in India.
“The Internet of Things transforms the way organizations leverage machine data and gain insights from it,” noted Splunk’s CTO Snehal Antani, as Splunk announced accelerated momentum in Industrial Data and the IoT. The trend is driven by Splunk’s continued investment in its products and partner ecosystem as well as the creativity of customers and the flexibility to deploy Splunk IoT solutions as software, cloud services or in a hybrid environment. Customers are using Splunk® solutions to collect ...
Recently announced Azure Data Lake addresses the big data 3V challenges; volume, velocity and variety. It is one more storage feature in addition to blobs and SQL Azure database. Azure Data Lake (should have been Azure Data Ocean IMHO) is really omnipotent. Just look at the key capabilities of Azure Data Lake:
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud wit...
As the world moves towards more DevOps and microservices, application deployment to the cloud ought to become a lot simpler. The microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. In his session at 17th Cloud Expo, Raghavan "Rags" Srinivas, an Architect/Developer Evangeli...
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated a...
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
In his session at @ThingsExpo, Tony Shan, Chief Architect at CTS, will explore the synergy of Big Data and IoT. First he will take a closer look at the Internet of Things and Big Data individually, in terms of what, which, why, where, when, who, how and how much. Then he will explore the relationship between IoT and Big Data. Specifically, he will drill down to how the 4Vs aspects intersect with IoT: Volume, Variety, Velocity and Value. In turn, Tony will analyze how the key components of IoT ...
DevOps is gaining traction in the federal government – and for good reasons. Heightened user expectations are pushing IT organizations to accelerate application development and support more innovation. At the same time, budgetary constraints require that agencies find ways to decrease the cost of developing, maintaining, and running applications. IT now faces a daunting task: do more and react faster than ever before – all with fewer resources.