Welcome!

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, @BigDataExpo, SDN Journal

@CloudExpo: Article

Unlimited vs. Storage-Based Cloud Storage

Which one is right for your enterprise?

When deciding on your preferred method of cloud storage, you will inevitably be faced with storage-based and unlimited storage options. While storage-based "pay as you go" pricing might seem like a way to save some dollars now, it's important to evaluate what it will end up costing in the long run.

Storage-Based Pricing: The Hidden Costs
Storage-based plans require you to pay for a limited amount of storage space. If you choose this type, you usually determine an appropriate amount of storage for your organization's current circumstances, knowing that you can buy an additional chunk of storage as your company expands. Organizations will select this route as a short-term cost-saving measure, claiming that it reduces capital expenses since you pay for only the storage amount you immediately need. However, this approach can end up actually costing more than an unlimited storage plan over time. Consider that in addition to purchasing the storage plan, the organization will need to engage in some due diligence, including:

  • A multi-year storage needs analysis. According to the International Data Corporation (IDC) we will have produced up to 40 Zettabytes (that's 40,000,000,000,000,000,000,000 bytes!) of data by 2020. The same study revealed that most businesses experience between 40-60 percent growth in data volume annually. In short: data doesn't shrink, and you need to have a plan for its expansion, whether it's continuing to buy more storage as needed or attempting a data cleanup operation every time you get close to your limit. Also, don't forget to plan for backing up all that data, which won't just consist of the total amount of current data, but also every version of that data that has ever existed. Estimating the amount of storage you need now as well as in the future involves a lengthy calculation process, including analyzing the amount of current data you have, new data over time and the rate of change for your data.
  • A risk mitigation and communications plan. In the event your data cap is exceeded (and it almost certainly will be at some point), how will administrators be notified when the limits are close to being reached? What is the plan when that notification is received - buy more storage or spend time purging, cleaning up and relocating data? How quickly can this plan be executed with not just the current number of employees in place but with the number of employees the company is expected to have in the future? Failure to plan for when your storage limit is reached could result in data loss or productivity grinding to a halt while things get sorted out.
  • Additional budgeting, approval and purchasing decisions. Depending on the organization, the approval process to buy something might not be arduous and more storage can quickly be purchased when needed. Or every purchase approval might need to go through a formal procurement process and several levels of management before it's approved, leaving end-users unable to do their jobs as usual or vulnerable to data loss while management is deciding on a course of action.

Each of these items has a monetary cost, an opportunity cost and are based on estimates of growth determined by IT. But what happens to all this planning if the organization acquires a company, brings a design team in-house or falls under temporary spending holds? All the research and planning might need to be redone, which means more time and money being spent. Is it all really worth it?

Unlimited Storage Pricing = Simplicity
With an unlimited storage plan for your data, you pay one rate and store all of your information, no matter how much, in one convenient location at one consistent price. That's it.

Eventually, the capital it takes to continuously monitor, manage and acquire more storage will outpace the cost of holding an unlimited storage account. Adding to the long-term benefits of an unlimited storage package for your data is the ability to more easily and predictably plan your company finances. Organizations know the exact cost of adding each user and are thus able to budget appropriately, no matter the fluctuations in how much data each user produces.

It is easy to see that unlimited data storage plans are more simple, convenient, and cost-effective than storage-based pricing structures. Though it may sound too good to be true, the option for unlimited storage is one that's increasingly available at affordable prices, and over time, has the potential to save those few dollars that everyone is looking for in their budgets.

More Stories By Mat Hamlin

Mat Hamlin is the Director of Product at Spanning where he oversees the development of the industry’s most trusted, highest-ranked enterprise-class backup and recovery products for cloud applications including Google Apps and Salesforce.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Latest Stories
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
"Outscale was founded in 2010, is based in France, is a strategic partner to Dassault Systémes and has done quite a bit of work with divisions of Dassault," explained Jackie Funk, Digital Marketing exec at Outscale, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Calligo has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo is an innovative cloud service provider offering mid-sized companies the highest levels of data privacy. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalized support service from its globally located cloud platfor...
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"DivvyCloud as a company set out to help customers automate solutions to the most common cloud problems," noted Jeremy Snyder, VP of Business Development at DivvyCloud, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
"We focus on SAP workloads because they are among the most powerful but somewhat challenging workloads out there to take into public cloud," explained Swen Conrad, CEO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"As we've gone out into the public cloud we've seen that over time we may have lost a few things - we've lost control, we've given up cost to a certain extent, and then security, flexibility," explained Steve Conner, VP of Sales at Cloudistics,in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DX World Expo has organized these issues along 10 tracks with more than 150 of the world's top speakers coming to Istanbul to help change the world."
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.