Welcome!

Related Topics: Microservices Expo, Java IoT, Microsoft Cloud, Agile Computing, Log Management, @BigDataExpo, @DevOpsSummit

Microservices Expo: Article

Will Too Many C-ooks Spoil the Corporate Broth?

The list goes on and the C-suite family of positions grows and grows

This post is sponsored by The Business Value Exchange and HP Enterprise Services

If the title of this piece is a little too obtuse for you, then it is probably best that you know the alternative heading for this content was going to be: How many C-level execs do we really need?

But first a personal confession.

The first time your humble writer here heard the expression C-level I won't even go into what went through my head. An Intel communications executive lady who shall remain nameless was overheard saying something like:

"OK so this message on concurrency and parallelism is great for the developer/programmer audience, but I really want to reach out to C-level execs too okay?" she said.

What on earth did she mean?

C-level of course (I later found out) denotes any board member job title starting with a C. So this is CEO, CTO/CIO, CFO, etc., and the list goes on.

Better order more coffee and cookies
That's precisely the problem; this list is going on and on when traditionally it wouldn't have extended much further than the three job title designations shown above. The boardroom table is getting bigger (and it is sometimes virtual anyway) so the triumvirate of the Chief Executive Officer, Chief Technology/Information Officer and Chief Financial Officer had better order a bigger round of tea and biscuits (aka coffee and cookies) for the next annual general meeting.

Probably one of the newest C-level execs to join the fray is the Chief Digital Officer. This is the gentleman or lady tasked with managing "knowledge" across an organization as it flows through and across dynamic streams of both comparatively structured (documents) and more unstructured streams (social media, email, video, etc.) on a day-to-day basis. The concept here is that the CDO should be capable of bringing all of an organization's so-called "digital footprint" under one roof.

The next great C-level exec doesn't even get a capital letter; such is the quirky nature of lower case and ‘camel case' naming conventions that seem to have sprung up in the Internet age. The Chief eXperience Officer (CXO) is responsible for all customers' total experiences when they come into contact with an organization. The CXO may also be tasked with championing the positive experiences of staff from the inside out to put an all-round 360 degree shine on the company. Either way, the CXO will be mostly concerned with integrating branding and marketing with the products and services supplied.

The C-suite family
The list goes on and the C-suite family of positions grows and grows. New roles will also include Chief Privacy Officers, Chief Mobility Officers, Chief Sustainability Officers and Chief Compliance Officers. More creatively (and in what is perhaps a more tawdry or cheapened use of the English language) you can also expect to hear about Chief Listening Officers, Chief Learning Officers and sometimes even Chief Social Officers.

You obviously get the point by now, the whole Chief label has gone somewhat overboard in some areas. In the same vein as making every employee a Vice President of Something without the required corporate structure to back it up, is there a risk here of the "too many cooks" scenario if we end up with a boardroom cram packed with C-level everything managers?

We can only hope that the Chief Skills Officer will be able to keep this growing trend in check -- and if that role is simply a renaming of Human Resources, then that is all the more reason to be wary of this trend.

If you read this post yourself then great, if you received a summary from your firm's Chief Content Assimilation & Aggregation Officer then it might just be time to worry.

More Stories By Adrian Bridgwater

Adrian Bridgwater is a freelance journalist and corporate content creation specialist focusing on cross platform software application development as well as all related aspects software engineering, project management and technology as a whole.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Latest Stories
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
SYS-CON Events announced today that 24Notion has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to con...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
The initial debate is over: Any enterprise with a serious commitment to IT is migrating to the cloud. But things are not so simple. There is a complex mix of on-premises, colocated, and public-cloud deployments. In this power panel at 18th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists will look at the present state of cloud from the C-level view, and how great companies and rock star executives can use cloud computing to meet their most ambitious and disruptive business ...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT's direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, will explore the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences betwee...
SYS-CON Events announced today BZ Media LLC has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and Commercial Drone markets.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...