|By Marketwired .||
|January 17, 2014 10:25 AM EST||
NEW YORK, NY -- (Marketwired) -- 01/17/14 -- PALAZZO (www.palazzonyc.com), a boutique investment bank serving marketing services, interactive, information, and new media companies, today announced it acted as exclusive financial advisor to La Comunidad, a global creative agency with offices in Miami and Buenos Aires recognized for its cross-cultural campaigns, in its sale to SapientNitro, a division of Sapient (SAPE). PALAZZO acted as the exclusive financial advisor to La Comunidad in the transaction. The terms of the deal were not disclosed.
Founded in 2001 by brothers José and Joaquín Mollá, La Comunidad, one of the most awarded agencies in the world (Gunn Report), has established a stellar creative reputation, having recently been named among the top creative agencies by Advertising Age's Agency A-List. The agency is celebrated for defining how great brands connect with today's influential multicultural consumer. They have consistently done this through breakthrough campaigns that crossover to resonate in the general market. Well known for their offbeat work for brands such as Converse, MTV, Subway and Virgin Mobile, the agency is also recognized for cutting edge work with leading brands such as Apple, Best Buy, Citibank, Corona, Disney, Hornitos and Sauza Tequilas, Modelo Especial, Sony and Time Warner Cable.
La Comunidad joins SapientNitro's capabilities across brand, digital, commerce, and technology and will strengthen its integrated approach. They will also give Sapient, the tech and digital services giant, a little more clout in the advertising space as it continues to evolve from its technology services roots to become more of a creative marketing hub for brands.
"The purchase of La Comunidad brings to Sapient a highly regarded creative reputation along with expertise in the rapidly growing multi-cultural market," said PALAZZO's Founder and President Philip Palazzo, Jr. "They offer a bold approach and are a forerunner of creative marketing trends making the agency a perfect fit for Sapient."
"We found a kindred spirit in SapientNitro. They are independent, entrepreneurial and their culture has always been about pushing boundaries for their clients, just like us," said José and Joaquín Mollá, co-founders of La Comunidad. "This union with SapientNitro, born from a mutual desire to create breakthrough work that lives at the intersection of technology, storytelling and culture, nourishes our creative spirit, gives us unparalleled access to emerging technologies and innovative experiences, and creates a new canvas of opportunities for us and our clients."
PALAZZO is a boutique investment bank with a singular focus on creating value and wealth for owners and stakeholders of marketing services, interactive, digital, information, and new media companies. PALAZZO's suite of advisory and acquisition services, combined with our ability to deliver superior results, makes us the partner of choice for agencies intent on improving performance, or considering an M&A transaction.
For more information, visit www.palazzonyc.com
About La Comunidad
La Comunidad believes in the power of connecting people and ideas. The concept of community empowers people and inspires collaboration. Founded in 2001, La Comunidad is a global agency known for innovative cross-cultural communications for multinational brands. Featured on the Advertising Age 'Agency to Watch' list in 2012 and 'A-List' in 2013, the agency has been ranked as the 13th most awarded agency in the world (Gunn Report). It was also named Adweek's "Multicultural Agency of the Year" in 2006. The company is headquartered in Miami, and has three offices -- two in Miami and one in Buenos Aires. La Comunidad's iconic client roster includes Time Warner Cable, Sauza and Hornitos Tequilas, Apple, Converse, Corona Extra, Modelo Especial, Diageo, MTV Networks, Rolling Stone and Kraft among others.
SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We're changing the way our clients engage today's connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro's unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific.
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