Welcome!

News Feed Item

Have You Spotted the 'Sneakily Awesome' Gameplay Features in PKR's TV Ads?

LONDON, UNITED KINGDOM -- (Marketwired) -- 01/17/14 -- Since Boxing Day 2013, the world's most famous 3D online poker brand has been running TV ads on a variety of mainstream channels, both of which have revealed certain gameplay features that add an incredible amount of depth to the player's experience.

PKR is the original 3D poker website, established in 2004, and has consistently strived to maintain its reputation as the best provider of immersive online poker. It's a mission. And these recent TV commercials (particularly the first) give viewers a peek at what the developers are willing to do in order to accomplish that mission:

1. PKR TV Advert: I won it all!

2. PKR Poker App TV Advert

In commercial #1, the city background is present straightaway, yet most viewers will be focused on the pink-felted table and the guy places his chips into the pot.

Next, the ad cuts to a separate game taking place in Paris - notice the Eiffel tower outside the veranda windows, behind the player in the white cap. In the next shot, that player's opponent folds to his bet and behind his shoulder, you can see three friends enjoying a glass of wine ... there's a candle burning in the centre of the table.

From there, the gameplay enhancing features just keep coming:


--  A blonde-haired character twists an Oreo biscuit in half

--  A woman celebrates a win with pocket-queens, in a full casino setting.
    Fruit machines are lighting up and a game of blackjack is running in the
    backdrop. Still, there's more onscreen when looking a little closer; a
    glass of fresh orange is at her side (complete with a straw) and the
    dealer chip is decorated in a yin-yang style.

--  A man playing a penthouse game, rolls his chips from one hand into the
    other. Behind him, you can see couples looking out beyond the
    skyscrapers in the city and a temptingly calm pool. The lady over his
    left shoulder is enjoying a conversation over a glass of white
    wine/champagne.

--  As the camera and narrator focuses on character faces (one of the
    signature in-depth gameplay features of PKR), eagle-eyed viewers may
    spot the realistic paintings behind the blonde lady in the white t-
    shirt.

--  As the ad comes to an end, the focus switches to a high-profile heads-up
    in a studio setting. The background audience is animated throughout
    (some even standing up in reaction to the play). The man on the dealer
    button places a bet ... and his opponent's avatar is actually watching
    his hands move.(i) When that opponent shoves his chips into the pot, it
    becomes apparent that he's wearing a gold ring.


"This is poker at PKR." That's how the narrator sums up everything that just happened onscreen over the last 30 seconds. And when users have the time to take all that information in, it really does underline just how committed the poker website is to giving players more than just a digital game of cards.

A spokesperson for PKR commented:

"We only ever introduce new features that we know the players will like. There's a fine line between adding depth and overloading the game so much that it distracts from the cards. That's why most of the features are sneakily awesome - subtle touches like the background characters.

"Our members are honest and vocal - if they don't like something, they'll let us know and we'll always look to perfect the online playing environment for them."

The second advert is more centred on the tablet and mobile versions of the game, now available on android too.

To find out more about PKR or register with the poker website today, visit www.pkr.com.

(i)Players can control where their avatars are 'looking' by hovering the mouse over certain areas onscreen i.e. opponent heads, cards and chips.

About PKR

PKR is a revolutionary concept in online poker that has changed the way the game is played. Featuring stunning real-time 3D graphics and a uniquely engaging and immersive gaming system, PKR brings an unparalleled and previously unseen level of realism to online poker. Developed by some of the brightest stars in the video games and poker industries, PKR continues to be the most innovative poker room in the world.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
"We are a modern development application platform and we have a suite of products that allow you to application release automation, we do version control, and we do application life cycle management," explained Flint Brenton, CEO of CollabNet, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...