|By Marketwired .||
|January 17, 2014 10:30 AM EST||
LONDON, UNITED KINGDOM -- (Marketwired) -- 01/17/14 -- Since Boxing Day 2013, the world's most famous 3D online poker brand has been running TV ads on a variety of mainstream channels, both of which have revealed certain gameplay features that add an incredible amount of depth to the player's experience.
PKR is the original 3D poker website, established in 2004, and has consistently strived to maintain its reputation as the best provider of immersive online poker. It's a mission. And these recent TV commercials (particularly the first) give viewers a peek at what the developers are willing to do in order to accomplish that mission:
In commercial #1, the city background is present straightaway, yet most viewers will be focused on the pink-felted table and the guy places his chips into the pot.
Next, the ad cuts to a separate game taking place in Paris - notice the Eiffel tower outside the veranda windows, behind the player in the white cap. In the next shot, that player's opponent folds to his bet and behind his shoulder, you can see three friends enjoying a glass of wine ... there's a candle burning in the centre of the table.
From there, the gameplay enhancing features just keep coming:
-- A blonde-haired character twists an Oreo biscuit in half -- A woman celebrates a win with pocket-queens, in a full casino setting. Fruit machines are lighting up and a game of blackjack is running in the backdrop. Still, there's more onscreen when looking a little closer; a glass of fresh orange is at her side (complete with a straw) and the dealer chip is decorated in a yin-yang style. -- A man playing a penthouse game, rolls his chips from one hand into the other. Behind him, you can see couples looking out beyond the skyscrapers in the city and a temptingly calm pool. The lady over his left shoulder is enjoying a conversation over a glass of white wine/champagne. -- As the camera and narrator focuses on character faces (one of the signature in-depth gameplay features of PKR), eagle-eyed viewers may spot the realistic paintings behind the blonde lady in the white t- shirt. -- As the ad comes to an end, the focus switches to a high-profile heads-up in a studio setting. The background audience is animated throughout (some even standing up in reaction to the play). The man on the dealer button places a bet ... and his opponent's avatar is actually watching his hands move.(i) When that opponent shoves his chips into the pot, it becomes apparent that he's wearing a gold ring.
"This is poker at PKR." That's how the narrator sums up everything that just happened onscreen over the last 30 seconds. And when users have the time to take all that information in, it really does underline just how committed the poker website is to giving players more than just a digital game of cards.
A spokesperson for PKR commented:
"We only ever introduce new features that we know the players will like. There's a fine line between adding depth and overloading the game so much that it distracts from the cards. That's why most of the features are sneakily awesome - subtle touches like the background characters.
"Our members are honest and vocal - if they don't like something, they'll let us know and we'll always look to perfect the online playing environment for them."
The second advert is more centred on the tablet and mobile versions of the game, now available on android too.
To find out more about PKR or register with the poker website today, visit www.pkr.com.
(i)Players can control where their avatars are 'looking' by hovering the mouse over certain areas onscreen i.e. opponent heads, cards and chips.
PKR is a revolutionary concept in online poker that has changed the way the game is played. Featuring stunning real-time 3D graphics and a uniquely engaging and immersive gaming system, PKR brings an unparalleled and previously unseen level of realism to online poker. Developed by some of the brightest stars in the video games and poker industries, PKR continues to be the most innovative poker room in the world.
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Sep. 1, 2015 03:00 AM EDT Reads: 460
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
Sep. 1, 2015 01:00 AM EDT Reads: 408
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Aug. 31, 2015 11:00 PM EDT Reads: 500
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
Aug. 31, 2015 10:30 PM EDT Reads: 400
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Aug. 31, 2015 09:00 PM EDT Reads: 369
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony...
Aug. 31, 2015 07:15 PM EDT Reads: 485
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
Aug. 31, 2015 07:00 PM EDT
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
Aug. 31, 2015 06:30 PM EDT Reads: 523
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
Aug. 31, 2015 06:00 PM EDT Reads: 243
Amazon and Google have built software-defined data centers (SDDCs) that deliver massively scalable services with great efficiency. Yet, building SDDCs has proven to be a near impossibility for ‘normal’ companies without hyper-scale resources. In his session at 17th Cloud Expo, David Cauthron, founder and chief executive officer of Nimboxx, will discuss the evolution of virtualization (hardware, application, memory, storage) and how commodity / open source hyper converged infrastructure (HCI) so...
Aug. 31, 2015 04:45 PM EDT
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
Aug. 31, 2015 04:30 PM EDT Reads: 464
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
Aug. 31, 2015 04:30 PM EDT
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Aug. 31, 2015 03:15 PM EDT
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
Aug. 31, 2015 03:00 PM EDT Reads: 249
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
Aug. 31, 2015 02:45 PM EDT Reads: 380