Welcome!

News Feed Item

Record Growth Catapults glispa Into the #1 Position as Fastest Growing German Company in Performance Marketing

BERLIN, January 17, 2014 /PRNewswire/ --

The market leader in international performance marketing announces over 130% growth and $60 million in revenue in 2013 making them the #1 fastest growing company in Germany in the performance marketing category.

     (Logo: http://photos.prnewswire.com/prnh/20140117/663832 )

glispa, the leading performance marketing platform for mobile and digital entertainment clients, saw record growth in 2013, with revenues and profits up by over 130%. In view of these results, glispa is now the fastest growing private company in the performance marketing sector in Germany. The company specialises in planning, launching and scaling global, multi-channel, performance based marketing campaigns for mobile and digital entertainment clients.

Delving deeper into the results, it is evident that glispa's specialisation in mobile and digital entertainment has paid off. The number of active campaigns has increased over three years by 350% to 4000, and the number of clients has doubled from 312 in February 2013 to 600 at the end of 2013. Gaming, which has been a significant category over the last couple of years, has grown 859% since 2010. glispa's clients have also enjoyed impressive results, with the company delivering more than 15 million installs and acquisitions monthly in 2013.

glispa uses its own technology to implement and manage campaigns, including WisdomKeeper, a unique, in-house system for campaign optimisation and tracking, which uses past campaign data to ensure maximum ROI for both mobile and digital entertainment clients. More propriety tools to further improve campaign effectiveness will be launched in 2014. With the help of new technology, the company will be able to offer even better reporting and campaign optimisation, with user retention and enhanced monetisation as the main aims.

In addition to new technical features, plans for 2014 include further expansion into emerging markets with a focus on the BRIC countries. After securing its position in Europe and North America, glispa has expanded its focus to other markets in recent months and seen a great deal of growth coming from the BRIC countries. In China, for example, glispa is already working with forty of the top fifty online companies.

Commenting on the 2013 results and future plans, Tim Nilsson, Managing Director of glispa, said, "2013 saw huge growth with very strong results for both us and our clients. With our newly planned technologies we are confident we will continue to deliver and retain a large critical mass of quality users through our global publisher network. Continued reinvestment into emerging mobile markets will be important for us to help our large German, American and Chinese advertisers secure a market leading position."

About glispa

Founded 2008 and based in Berlin, glispa is the leading performance marketing platform for mobile and digital entertainment clients. glispa helps clients such as Baidu, Hasbro, Match.com,  Deezer, ToysRus, Kayak and Mail.ru acquire new customers on a pay-for-performance basis in over 180 countries with its multi-channel approach, including affiliate, display, mobile, social and search marketing. The international company has over 100 employees from 35 countries.

For more information, visit http://www.glispa.com.

SOURCE glispa

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
"Storpool does only block-level storage so we do one thing extremely well. The growth in data is what drives the move to software-defined technologies in general and software-defined storage," explained Boyan Ivanov, CEO and co-founder at StorPool, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, answered these questions and demonstrated techniques for implementing advanced scheduling. For example, using spot instances and co...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
The need for greater agility and scalability necessitated the digital transformation in the form of following equation: monolithic to microservices to serverless architecture (FaaS). To keep up with the cut-throat competition, the organisations need to update their technology stack to make software development their differentiating factor. Thus microservices architecture emerged as a potential method to provide development teams with greater flexibility and other advantages, such as the abili...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...