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Hyundai Veloster Wins Polk Automotive Loyalty Award

Veloster Takes Top Honors in Non-Luxury Sport Car Category

FOUNTAIN VALLEY, Calif., Jan. 17, 2014 /PRNewswire/ -- The 2013 Hyundai Veloster was named the winner in the Non-Luxury Sport Car segment at the annual Polk Automotive Loyalty Awards, presented last night at the Automotive News World Congress in Detroit.


The Polk Automotive Loyalty Awards are presented to OEMs and brands that demonstrate a manufacturer's ability to retain owners over repeat buying cycles. Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same model or make.

IHS Automotive tracks owner loyalty throughout the year and regularly works with its customers to effectively manage owner loyalty and conquest efforts through in-depth analysis of automotive shopping behaviors, related market influencers and development of retention and conquest strategies.  This year's awards are based on an analysis of more than 7.4 million new vehicle registrations during the 2013 model year.

"Hyundai owners truly love their cars, so it's no surprise that Veloster is being recognized in Polk's loyalty awards this year," said Scott Margason, director, product planning, Hyundai Motor America. "With a unique third door and advanced technology features, the Veloster offers sporty coupe shoppers many reasons to remain loyal to our vehicles and the Hyundai brand."

In addition to having a unique three-door design, the 2013 Hyundai Veloster also debuted an all-new turbo model, with a new 1.6-liter, 201 horsepower, direct-injected twin-scroll turbocharged engine, aggressive body kit and unique 18-inch alloy wheels. Veloster is also equipped with Assurance Connected Care powered by the Hyundai's Blue Link® telematics platform. Assurance Connected Care is a suite of safety and car care features providing Hyundai owners with free proactive services including automatic collision notification, SOS emergency assistance, enhanced roadside assistance, monthly vehicle diagnostics reports and maintenance alerts.

For a complete history of Polk Automotive Loyalty Award winners, please visit

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai's 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides owners of Hyundai models equipped with the Hyundai Blue Link telematics system with proactive safety and car care services, complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

For more details on Hyundai Assurance, please visit 

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SOURCE Hyundai Motor America

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