Welcome!

News Feed Item

Influitive Recognizes Innovative B2B Marketing Campaigns at the First Annual Best Advocate Marketing Awards

The BAMMIES honor advocate marketing excellence in 10 categories including Advocate Marketing Program of the Year, determined by public voting

TORONTO, Jan. 17, 2014 /PRNewswire/ -- Influitive, the advocate marketing experts, today announced the inaugural winners of the Best Advocate Marketing Awards, who were honored last night at an exclusive awards ceremony in San Francisco. The Best Advocate Marketing Awards, also known as The BAMMIES, recognize B2B companies that capture the enthusiasm of their customers, partners and fans, and turn it into a powerful force for igniting business growth.

(Logo: http://photos.prnewswire.com/prnh/20121217/NE30355LOGO)

"The BAMMIES recognize visionary marketers and celebrate their incredible success in adapting to the stark new reality of B2B sales - that buyers just don't want to be 'sold.' They are instead making decisions based on the advice and recommendation of their peers," says Influitive founder and CEO Mark Organ.

"The 2013 BAMMIES winners and runners up have transformed their marketing and sales initiatives to meet these challenges by connecting buyers directly to their biggest fans, advocates and evangelists. We are inspired by their leadership and powerful programs."

A panel of judges selected nine companies and individuals as winners, while the winner of the Advocate Marketing Program of the Year category was determined by popular vote from among 23 nominees. The public voting at www.influitive.com/bammies was held in early January and drew more than 12,000 votes.

The 2013 Best Advocate Marketing Awards winners and runners up are:

Best Referral Program Award
In recognition of a company that made referrals a predictable engine of revenue growth built on a foundation of advocacy.
Winner: Act-On Software
Runner up: ReadyTalk

Best Content and Social Engagement Award
In recognition of a company that has significantly increased the reach and effectiveness of social media or content marketing campaigns through the active participation of advocates.
Winner: Cisco Systems
Runner up: inContact

Best Use of Advocates at an Event Award
In recognition of a company that mobilized their advocates to transform the standard B2B event, such as a conference or user group, into an extraordinary gathering of enthusiasts.
Winner: ServiceNow
Runner up: AirWatch

Above and Beyond Advocacy Award
In recognition of a single customer who demonstrated an amazing level of advocacy that delivered serious benefits for a company they work with.
Winner: David May, Director of Contact Center at Schumacher Group, advocating for inContact
Runner up: Stacey Platt, Teacher at G.W. Krieger Elementary School in the Poughkeepsie City School District, advocating for SMART Technologies

Best Product Review Campaign Award
In recognition of a company that demonstrated a sustained, effective campaign to gather genuine product/company reviews, recommendations and endorsements from their advocates.
Winner: DocuSign
Runner up: Quorum

Advocates Unite! Award
In recognition of a company that catalyzed the greatest amount of advocacy momentum in support of their business goals.
Winner: ReadyTalk
Runner up: SMART Technologies

Best Advocate Experience Award
In recognition of a company that created a special experience for customers and other advocates, strengthening advocate relationships, increasing loyalty and boosting engagement.
Winner: Oracle Eloqua
Runner up: Xactly

Big BAM Business Impact Award
In recognition of a company that generated the greatest results from advocacy in areas such as: improvements in brand perception, traffic, conversion, leads, opportunities, pipeline acceleration and revenue.
Winner: Ceridian

Advocate Marketer of the Year
In recognition of a marketer who served as an agent of change in their organization, rallying others to embrace the power of advocate marketing and bring it to life.
Winner: Liz Richardson, Social Media Manager at Bomgar
Runner up: Bo Bandy, Marketing Communications and PR Manager at ReadyTalk

Advocate Marketing Program of the Year
In recognition of the best overall advocate marketing strategy, tactics and results, as decided by public voting.
Winner: Bomgar
Runner up: SMART Technologies

Influitive celebrated the 2013 BAMMIES winners during a formal dinner and awards ceremony at San Francisco's Foreign Cinema on January 16, 2014.

About The BAMMIES
The Best Advocate Marketing Awards (BAMMIES for short) are designed recognize the amazing achievements that are being made by forward-thinking B2B marketing leaders who put fans, advocates and evangelists at the heart of their marketing programs. Held annually, the BAMMIES showcase the most innovative and effective advocate marketing campaigns happening now, and serve as a source of inspiration for all who work in the ever-changing world of B2B marketing.  The BAMMIES are produced by Influitive, the advocate marketing experts. For more information about The BAMMIES, visit www.influitive.com/bammies.

About Influitive
Influitive, the advocate marketing experts, is based in Toronto with offices in Palo Alto and Boston. Today's buyers are increasingly leveraging their peers' opinions and Influitive helps marketers tap into this force with its innovative AdvocateHub platform and Maven mobile app.  By capturing the enthusiasm of their best customers, followers and evangelists, marketers gain direct support for their sales and marketing programs. From social media reviews and customer referrals to case studies and references, passionate advocate help support all stages of the buying cycle. Influitive's customers include some of most successful and fastest-growing business-to-business software and technology firms in the world. To learn how to get your advocates working with you, please visit www.influitive.com.

SOURCE Influitive

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet and...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before. So, how are savvy chief information officers (CIOs) leading this transition? Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO interviews ...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
Zerto exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016. Zerto is committed to keeping enterprise and cloud IT running 24/7 by providing innovative, simple, reliable and scalable business continuity software solutions. Through the Zerto Cloud Continuity Platform™, organizations can seamlessly move and protect virtualized workloads between public, private and hybrid clouds. The company’s flagship product, Zerto Virtual...
Some people worry that OpenStack is more flash then substance; however, for many customers this could not be farther from the truth. No other technology equalizes the playing field between vendors while giving your internal teams better access than ever to infrastructure when they need it. In his session at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will talk through some real-world OpenStack deployments and look into the ways this can benefit customers of all sizes....
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. We've seen this problem occur time and time again. In his session at Big Data Expo, Greg Bruno, Vice President of Engineering and co-founder of StackIQ...
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...