|By PR Newswire||
|January 17, 2014 01:58 PM EST||
TORONTO, Jan. 17, 2014 /PRNewswire/ -- Influitive, the advocate marketing experts, today announced the inaugural winners of the Best Advocate Marketing Awards, who were honored last night at an exclusive awards ceremony in San Francisco. The Best Advocate Marketing Awards, also known as The BAMMIES, recognize B2B companies that capture the enthusiasm of their customers, partners and fans, and turn it into a powerful force for igniting business growth.
"The BAMMIES recognize visionary marketers and celebrate their incredible success in adapting to the stark new reality of B2B sales - that buyers just don't want to be 'sold.' They are instead making decisions based on the advice and recommendation of their peers," says Influitive founder and CEO Mark Organ.
"The 2013 BAMMIES winners and runners up have transformed their marketing and sales initiatives to meet these challenges by connecting buyers directly to their biggest fans, advocates and evangelists. We are inspired by their leadership and powerful programs."
A panel of judges selected nine companies and individuals as winners, while the winner of the Advocate Marketing Program of the Year category was determined by popular vote from among 23 nominees. The public voting at www.influitive.com/bammies was held in early January and drew more than 12,000 votes.
The 2013 Best Advocate Marketing Awards winners and runners up are:
Best Referral Program Award
In recognition of a company that made referrals a predictable engine of revenue growth built on a foundation of advocacy.
Winner: Act-On Software
Runner up: ReadyTalk
Best Content and Social Engagement Award
In recognition of a company that has significantly increased the reach and effectiveness of social media or content marketing campaigns through the active participation of advocates.
Winner: Cisco Systems
Runner up: inContact
Best Use of Advocates at an Event Award
In recognition of a company that mobilized their advocates to transform the standard B2B event, such as a conference or user group, into an extraordinary gathering of enthusiasts.
Runner up: AirWatch
Above and Beyond Advocacy Award
In recognition of a single customer who demonstrated an amazing level of advocacy that delivered serious benefits for a company they work with.
Winner: David May, Director of Contact Center at Schumacher Group, advocating for inContact
Runner up: Stacey Platt, Teacher at G.W. Krieger Elementary School in the Poughkeepsie City School District, advocating for SMART Technologies
Best Product Review Campaign Award
In recognition of a company that demonstrated a sustained, effective campaign to gather genuine product/company reviews, recommendations and endorsements from their advocates.
Runner up: Quorum
Advocates Unite! Award
In recognition of a company that catalyzed the greatest amount of advocacy momentum in support of their business goals.
Runner up: SMART Technologies
Best Advocate Experience Award
In recognition of a company that created a special experience for customers and other advocates, strengthening advocate relationships, increasing loyalty and boosting engagement.
Winner: Oracle Eloqua
Runner up: Xactly
Big BAM Business Impact Award
In recognition of a company that generated the greatest results from advocacy in areas such as: improvements in brand perception, traffic, conversion, leads, opportunities, pipeline acceleration and revenue.
Advocate Marketer of the Year
In recognition of a marketer who served as an agent of change in their organization, rallying others to embrace the power of advocate marketing and bring it to life.
Winner: Liz Richardson, Social Media Manager at Bomgar
Runner up: Bo Bandy, Marketing Communications and PR Manager at ReadyTalk
Advocate Marketing Program of the Year
In recognition of the best overall advocate marketing strategy, tactics and results, as decided by public voting.
Runner up: SMART Technologies
Influitive celebrated the 2013 BAMMIES winners during a formal dinner and awards ceremony at San Francisco's Foreign Cinema on January 16, 2014.
About The BAMMIES
The Best Advocate Marketing Awards (BAMMIES for short) are designed recognize the amazing achievements that are being made by forward-thinking B2B marketing leaders who put fans, advocates and evangelists at the heart of their marketing programs. Held annually, the BAMMIES showcase the most innovative and effective advocate marketing campaigns happening now, and serve as a source of inspiration for all who work in the ever-changing world of B2B marketing. The BAMMIES are produced by Influitive, the advocate marketing experts. For more information about The BAMMIES, visit www.influitive.com/bammies.
Influitive, the advocate marketing experts, is based in Toronto with offices in Palo Alto and Boston. Today's buyers are increasingly leveraging their peers' opinions and Influitive helps marketers tap into this force with its innovative AdvocateHub platform and Maven mobile app. By capturing the enthusiasm of their best customers, followers and evangelists, marketers gain direct support for their sales and marketing programs. From social media reviews and customer referrals to case studies and references, passionate advocate help support all stages of the buying cycle. Influitive's customers include some of most successful and fastest-growing business-to-business software and technology firms in the world. To learn how to get your advocates working with you, please visit www.influitive.com.
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Jan. 16, 2017 11:45 PM EST Reads: 4,177
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Jan. 16, 2017 11:30 PM EST Reads: 3,507
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Jan. 16, 2017 09:00 PM EST Reads: 7,435
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
Jan. 16, 2017 08:45 PM EST Reads: 4,575
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
Jan. 16, 2017 08:00 PM EST Reads: 616
The proper isolation of resources is essential for multi-tenant environments. The traditional approach to isolate resources is, however, rather heavyweight. In his session at 18th Cloud Expo, Igor Drobiazko, co-founder of elastic.io, drew upon his own experience with operating a Docker container-based infrastructure on a large scale and present a lightweight solution for resource isolation using microservices. He also discussed the implementation of microservices in data and application integrat...
Jan. 16, 2017 06:45 PM EST Reads: 3,486
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Jan. 16, 2017 06:00 PM EST Reads: 368
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and containers together help companies achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of Dev...
Jan. 16, 2017 05:00 PM EST Reads: 4,012
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
Jan. 16, 2017 03:30 PM EST Reads: 4,821
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Jan. 16, 2017 03:15 PM EST Reads: 354
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 16, 2017 02:30 PM EST Reads: 1,549
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jan. 16, 2017 02:15 PM EST Reads: 5,267
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Jan. 16, 2017 01:45 PM EST Reads: 3,594
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Jan. 16, 2017 01:30 PM EST Reads: 3,309
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
Jan. 16, 2017 01:00 PM EST Reads: 3,647