Welcome!

News Feed Item

Quaker® Oats Helps Moms Fight the Human Energy Crisis™ and Delivers Good Energy through the Power of the Oat

Celebrity Mom Brooke Burke-Charvet Hosts Short Film Premiere at 2014 Sundance Film Festival

CHICAGO, Jan. 17, 2014 /PRNewswire/ -- These days, we're moving through life at turbo speed. We race through the things we love and often lack energy for the people we love. You could say Americans are in the midst of a Human Energy Crisis: people run out of energy even before they run out of time in their day1. In fact, consumers cite personal energy issues as their leading concern in a global health trend report2.

(Photo: http://photos.prnewswire.com/prnh/20140117/CG48592)

Enter The Quaker Oats Company, a subsidiary of PepsiCo, Inc., who is asking, "What would you do if you had the energy?" Quaker is exploring a fundamental issue that Americans face: a lack of energy for the people and passions that matter to them most. For 137 years, Quaker has helped nourish healthy families with good energy through the power of the oat – and in light of these "energy deficits," is taking on the Human Energy Crisis by providing wholesome, delicious and convenient products that delight the whole family.

"The oat is one of nature's most perfect energy sources," said Justin Lambeth, chief marketing officer, Quaker Foods North America. "In response to this human energy crisis, Quaker is on a mission to help mom by providing the good energy she wants as part of a holistic lifestyle plan, in conjunction with other choices such as enough sleep, exercise and 'me-time.' The idea is that one good choice leads to another."

Quaker at Sundance Film Festival
To further connect with today's mom about the Human Energy Crisis, Quaker collaborated with Sundance Film Festival alumni Jordan Vogt-Roberts to create an original short film depicting the Human Energy Crisis using real stories from moms and their families. Quaker premieres the short film today at the Quaker Good Energy Lodge brand experience at the Sundance Film Festival, with a screening hosted by celebrity mom, Brooke Burke-Charvet.

The film takes an intimate look into the lives of several American families, exploring how their energy levels affect their daily routines.

"As a busy mom with four kids and a career, I know that it's not always easy to maintain the balancing act," said Brooke Burke-Charvet. "And sometimes it's not a matter of time, but simply the energy to take on everything, from errands to the more precious moments like family outings or playtime in the backyard. Quaker's effort to shed light on this challenge that is so authentic to moms really hits home for me, and I encourage all moms to find the combination of solutions that help them manage their energy – for me, it's watching what I eat and choosing wholesome, whole grain foods, teaching my work out class or making sure I always have a bottle of water on hand to stay properly hydrated."

View the short film at www.QuakerUp.com and share the inspiration using #QuakerUp.

Join the Conversation about Good Energy
Now people can get an entertaining glimpse at America's energy levels with the Quaker Human Energy Index, which monitors America's energy levels based on real-time conversations on Twitter.  In fact:

  • One-third of Americans experience chronic fatigue3
  • 83 percent of Americans wish they had more time to spend with friends and family4
  • In a 24-hour period, 161,848 people tweeted about being energetic, while 430,278 people tweeted about being exhausted5

People can join the conversation around the Human Energy Crisis by using the hashtag #QuakerUp to share what they do when they are full of good energy. Also, check out the Quaker Facebook Page and www.QuakerUp.com for more information on the campaign.

Quaker Up with Nourishing Foods
Not only does Quaker want families to enjoy its many wholesome, delicious products, but also help them feel alive, happy, maybe even excited for all that goes on in a day, from morning carpool sing-a-longs to evening board game battles.

In addition to the oat-based products moms have known and trusted for hundreds of years, Quaker continues to introduce a range of innovative products that help provide the good energy families want. The latest offerings include:

  • Quaker Warm & Crunchy Granola: a first-of-its-kind hot cereal that delivers both the warm, wholesome goodness of Quaker Oatmeal and the satisfying crunch of multigrain granola.
  • Quaker Real Medleys Ready-to-Eat Cereal: the latest in the line-up of the Real Medleys portfolio which also includes Oatmeal+, Cereal and Bars – all packed with premium ingredients including a delicious medley of multigrains, real fruit and nuts.
  • Instant Quaker Oatmeal Cups in new flavors: Apple & Cranberries and Honey & Almonds provide the wholesome oatmeal people love and trust in a convenient cup while serving as an excellent source of fiber (5 grams).

For more information on products, please visit www.quakeroats.com or www.Facebook.com/Quaker.

About The Quaker Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit www.pepsico.com.

Follow PepsiCo:

  1. Yankelovich/Futures study (2010)
  2. Healthfocus 2010 Global Trend Report
  3. Harvard Medical School
  4. http://205.153.117210/about/polls/timepoll.php
  5. Twitter.com

CONTACTS:

Sara Scharg

Leah (Eisenstein) Rosenfeld

Quaker Oats

Zeno Group for Quaker Oats

312.821.2427

312.396.9766

[email protected] 

[email protected] 

SOURCE The Quaker Oats Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Unless you don’t use the internet, don’t live in California, or haven’t been paying attention to the recent news… you should be aware that self-driving cars are on their way to becoming a reality. I have seen them – they are real. If you believe in the future reality of self-driving cars, then continue reading on. If you don’t believe in the future possibilities, then I am not sure what to do to convince you other than discuss the very real changes that will roll out with the consumer producti...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...