Welcome!

News Feed Item

Quaker® Oats Helps Moms Fight the Human Energy Crisis™ and Delivers Good Energy through the Power of the Oat

Celebrity Mom Brooke Burke-Charvet Hosts Short Film Premiere at 2014 Sundance Film Festival

CHICAGO, Jan. 17, 2014 /PRNewswire/ -- These days, we're moving through life at turbo speed. We race through the things we love and often lack energy for the people we love. You could say Americans are in the midst of a Human Energy Crisis: people run out of energy even before they run out of time in their day1. In fact, consumers cite personal energy issues as their leading concern in a global health trend report2.

(Photo: http://photos.prnewswire.com/prnh/20140117/CG48592)

Enter The Quaker Oats Company, a subsidiary of PepsiCo, Inc., who is asking, "What would you do if you had the energy?" Quaker is exploring a fundamental issue that Americans face: a lack of energy for the people and passions that matter to them most. For 137 years, Quaker has helped nourish healthy families with good energy through the power of the oat – and in light of these "energy deficits," is taking on the Human Energy Crisis by providing wholesome, delicious and convenient products that delight the whole family.

"The oat is one of nature's most perfect energy sources," said Justin Lambeth, chief marketing officer, Quaker Foods North America. "In response to this human energy crisis, Quaker is on a mission to help mom by providing the good energy she wants as part of a holistic lifestyle plan, in conjunction with other choices such as enough sleep, exercise and 'me-time.' The idea is that one good choice leads to another."

Quaker at Sundance Film Festival
To further connect with today's mom about the Human Energy Crisis, Quaker collaborated with Sundance Film Festival alumni Jordan Vogt-Roberts to create an original short film depicting the Human Energy Crisis using real stories from moms and their families. Quaker premieres the short film today at the Quaker Good Energy Lodge brand experience at the Sundance Film Festival, with a screening hosted by celebrity mom, Brooke Burke-Charvet.

The film takes an intimate look into the lives of several American families, exploring how their energy levels affect their daily routines.

"As a busy mom with four kids and a career, I know that it's not always easy to maintain the balancing act," said Brooke Burke-Charvet. "And sometimes it's not a matter of time, but simply the energy to take on everything, from errands to the more precious moments like family outings or playtime in the backyard. Quaker's effort to shed light on this challenge that is so authentic to moms really hits home for me, and I encourage all moms to find the combination of solutions that help them manage their energy – for me, it's watching what I eat and choosing wholesome, whole grain foods, teaching my work out class or making sure I always have a bottle of water on hand to stay properly hydrated."

View the short film at www.QuakerUp.com and share the inspiration using #QuakerUp.

Join the Conversation about Good Energy
Now people can get an entertaining glimpse at America's energy levels with the Quaker Human Energy Index, which monitors America's energy levels based on real-time conversations on Twitter.  In fact:

  • One-third of Americans experience chronic fatigue3
  • 83 percent of Americans wish they had more time to spend with friends and family4
  • In a 24-hour period, 161,848 people tweeted about being energetic, while 430,278 people tweeted about being exhausted5

People can join the conversation around the Human Energy Crisis by using the hashtag #QuakerUp to share what they do when they are full of good energy. Also, check out the Quaker Facebook Page and www.QuakerUp.com for more information on the campaign.

Quaker Up with Nourishing Foods
Not only does Quaker want families to enjoy its many wholesome, delicious products, but also help them feel alive, happy, maybe even excited for all that goes on in a day, from morning carpool sing-a-longs to evening board game battles.

In addition to the oat-based products moms have known and trusted for hundreds of years, Quaker continues to introduce a range of innovative products that help provide the good energy families want. The latest offerings include:

  • Quaker Warm & Crunchy Granola: a first-of-its-kind hot cereal that delivers both the warm, wholesome goodness of Quaker Oatmeal and the satisfying crunch of multigrain granola.
  • Quaker Real Medleys Ready-to-Eat Cereal: the latest in the line-up of the Real Medleys portfolio which also includes Oatmeal+, Cereal and Bars – all packed with premium ingredients including a delicious medley of multigrains, real fruit and nuts.
  • Instant Quaker Oatmeal Cups in new flavors: Apple & Cranberries and Honey & Almonds provide the wholesome oatmeal people love and trust in a convenient cup while serving as an excellent source of fiber (5 grams).

For more information on products, please visit www.quakeroats.com or www.Facebook.com/Quaker.

About The Quaker Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit www.pepsico.com.

Follow PepsiCo:

  1. Yankelovich/Futures study (2010)
  2. Healthfocus 2010 Global Trend Report
  3. Harvard Medical School
  4. http://205.153.117210/about/polls/timepoll.php
  5. Twitter.com

CONTACTS:

Sara Scharg

Leah (Eisenstein) Rosenfeld

Quaker Oats

Zeno Group for Quaker Oats

312.821.2427

312.396.9766

sara.scharg@pepsico.com 

Leah.Eisenstein@zenogroup.com 

SOURCE The Quaker Oats Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
The modern software development landscape consists of best practices and tools that allow teams to deliver software in a near-continuous manner. By adopting a culture of automation, measurement and sharing, the time to ship code has been greatly reduced, allowing for shorter release cycles and quicker feedback from customers and users. Still, with all of these tools and methods, how can teams stay on top of what is taking place across their infrastructure and codebase? Hopping between services a...
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, discussed how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a practic...
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with budd...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.