|By PR Newswire||
|January 17, 2014 02:35 PM EST||
CHICAGO, Jan. 17, 2014 /PRNewswire/ -- These days, we're moving through life at turbo speed. We race through the things we love and often lack energy for the people we love. You could say Americans are in the midst of a Human Energy Crisis: people run out of energy even before they run out of time in their day1. In fact, consumers cite personal energy issues as their leading concern in a global health trend report2.
Enter The Quaker Oats Company, a subsidiary of PepsiCo, Inc., who is asking, "What would you do if you had the energy?" Quaker is exploring a fundamental issue that Americans face: a lack of energy for the people and passions that matter to them most. For 137 years, Quaker has helped nourish healthy families with good energy through the power of the oat – and in light of these "energy deficits," is taking on the Human Energy Crisis by providing wholesome, delicious and convenient products that delight the whole family.
"The oat is one of nature's most perfect energy sources," said Justin Lambeth, chief marketing officer, Quaker Foods North America. "In response to this human energy crisis, Quaker is on a mission to help mom by providing the good energy she wants as part of a holistic lifestyle plan, in conjunction with other choices such as enough sleep, exercise and 'me-time.' The idea is that one good choice leads to another."
Quaker at Sundance Film Festival
To further connect with today's mom about the Human Energy Crisis, Quaker collaborated with Sundance Film Festival alumni Jordan Vogt-Roberts to create an original short film depicting the Human Energy Crisis using real stories from moms and their families. Quaker premieres the short film today at the Quaker Good Energy Lodge brand experience at the Sundance Film Festival, with a screening hosted by celebrity mom, Brooke Burke-Charvet.
The film takes an intimate look into the lives of several American families, exploring how their energy levels affect their daily routines.
"As a busy mom with four kids and a career, I know that it's not always easy to maintain the balancing act," said Brooke Burke-Charvet. "And sometimes it's not a matter of time, but simply the energy to take on everything, from errands to the more precious moments like family outings or playtime in the backyard. Quaker's effort to shed light on this challenge that is so authentic to moms really hits home for me, and I encourage all moms to find the combination of solutions that help them manage their energy – for me, it's watching what I eat and choosing wholesome, whole grain foods, teaching my work out class or making sure I always have a bottle of water on hand to stay properly hydrated."
View the short film at www.QuakerUp.com and share the inspiration using #QuakerUp.
Join the Conversation about Good Energy
Now people can get an entertaining glimpse at America's energy levels with the Quaker Human Energy Index, which monitors America's energy levels based on real-time conversations on Twitter. In fact:
- One-third of Americans experience chronic fatigue3
- 83 percent of Americans wish they had more time to spend with friends and family4
- In a 24-hour period, 161,848 people tweeted about being energetic, while 430,278 people tweeted about being exhausted5
People can join the conversation around the Human Energy Crisis by using the hashtag #QuakerUp to share what they do when they are full of good energy. Also, check out the Quaker Facebook Page and www.QuakerUp.com for more information on the campaign.
Quaker Up with Nourishing Foods
Not only does Quaker want families to enjoy its many wholesome, delicious products, but also help them feel alive, happy, maybe even excited for all that goes on in a day, from morning carpool sing-a-longs to evening board game battles.
In addition to the oat-based products moms have known and trusted for hundreds of years, Quaker continues to introduce a range of innovative products that help provide the good energy families want. The latest offerings include:
- Quaker Warm & Crunchy Granola: a first-of-its-kind hot cereal that delivers both the warm, wholesome goodness of Quaker Oatmeal and the satisfying crunch of multigrain granola.
- Quaker Real Medleys Ready-to-Eat Cereal: the latest in the line-up of the Real Medleys portfolio which also includes Oatmeal+, Cereal and Bars – all packed with premium ingredients including a delicious medley of multigrains, real fruit and nuts.
- Instant Quaker Oatmeal Cups in new flavors: Apple & Cranberries and Honey & Almonds provide the wholesome oatmeal people love and trust in a convenient cup while serving as an excellent source of fiber (5 grams).
About The Quaker Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
- Yankelovich/Futures study (2010)
- Healthfocus 2010 Global Trend Report
- Harvard Medical School
Leah (Eisenstein) Rosenfeld
Zeno Group for Quaker Oats
SOURCE The Quaker Oats Company
Big Data has been changing the world. IoT fuels the further transformation recently. How are Big Data and IoT related? In his session at @BigDataExpo, Tony Shan, a renowned visionary and thought leader, will explore the interplay of Big Data and IoT. He will anatomize Big Data and IoT separately in terms of what, which, why, where, when, who, how and how much. He will then analyze the relationship between IoT and Big Data, specifically the drilldown of how the 4Vs of Big Data (Volume, Variety,...
Sep. 28, 2016 10:00 AM EDT Reads: 1,073
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Sep. 28, 2016 10:00 AM EDT Reads: 4,387
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Sep. 28, 2016 10:00 AM EDT Reads: 2,204
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the...
Sep. 28, 2016 10:00 AM EDT
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Sep. 28, 2016 09:45 AM EDT Reads: 5,090
Apache Hadoop is a key technology for gaining business insights from your Big Data, but the penetration into enterprises is shockingly low. In fact, Apache Hadoop and Big Data proponents recognize that this technology has not yet achieved its game-changing business potential. In his session at 19th Cloud Expo, John Mertic, director of program management for ODPi at The Linux Foundation, will explain why this is, how we can work together as an open data community to increase adoption, and the i...
Sep. 28, 2016 09:15 AM EDT Reads: 1,059
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Sep. 28, 2016 09:15 AM EDT Reads: 3,158
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Sep. 28, 2016 09:00 AM EDT Reads: 3,842
SYS-CON Events announced today that Interface Masters Technologies, a leader in Network Visibility and Uptime Solutions, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Interface Masters Technologies is a leading vendor in the network monitoring and high speed networking markets. Based in the heart of Silicon Valley, Interface Masters' expertise lies in Gigabit, 10 Gigabit and 40 Gigabit Eth...
Sep. 28, 2016 09:00 AM EDT Reads: 2,637
DevOps and microservices are permeating software engineering teams broadly, whether these teams are in pure software shops but happen to run a business, such Uber and Airbnb, or in companies that rely heavily on software to run more traditional business, such as financial firms or high-end manufacturers. Microservices and DevOps have created software development and therefore business speed and agility benefits, but they have also created problems; specifically, they have created software sec...
Sep. 28, 2016 09:00 AM EDT Reads: 1,275
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, showed how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningful f...
Sep. 28, 2016 09:00 AM EDT Reads: 2,750
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Sep. 28, 2016 08:45 AM EDT Reads: 1,201
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Sep. 28, 2016 08:45 AM EDT Reads: 1,128
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Sep. 28, 2016 08:45 AM EDT Reads: 2,548
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
Sep. 28, 2016 08:30 AM EDT Reads: 1,154