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Hallmark Introduces Exclusive New Sarah Jessica Parker Collection

Timeless greeting card, stationery and gift wrap collection created by one of the world's most fashionable, iconic women

KANSAS CITY, Mo., Jan. 17, 2014 /PRNewswire/ -- Hallmark Cards, Inc. introduces the Sarah Jessica Parker Collection, a new offering of greeting cards, stationery and gift wrap, sold exclusively at Hallmark Gold Crown® stores, to help women celebrate life's joyous moments and find beauty, meaning and happiness in the little moments in between.

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"When you think of Hallmark, you think of kindness and caring. Those are values that are important to me, that reflect the wife, friend and mother I want to be and what I want to help foster in others," said Sarah Jessica Parker. "I'm excited to be involved in a project that will give people something tangible and fun, warm and sincere, to hold onto and remember the people and relationships that really matter."

Parker collaborated with the creative team at Hallmark to develop design themes that reflected her personality, often pairing vintage artwork from the Hallmark archives with more modern touches and embellishments, such as gemstones, ribbon and tulle. Parker also helped set the editorial 'voice' of the cards — opting for simple, authentic and heartfelt messages.

"Ms. Parker is not just another celebrity. Like many Hallmark shoppers, she is a very busy wife and mother who cherishes and celebrates the important relationships in her life," said Jack Moore, president, Hallmark Gold Crown. "Through this partnership, we were able to combine Hallmark's expertise in meaningful connections with Sarah Jessica Parker's unique, bold and modern aesthetic to create a truly gorgeous, timeless collection for today's woman, and we are excited to offer it exclusively at Hallmark Gold Crown® stores."   

The Sarah Jessica Parker Collection includes more than 70 cards for birthday, friendship, love, thank you, congratulations, wedding and baby.  Ranging from $3.99 – 6.99, the cards feature rich paper stocks with unique combinations of patterns, illustrations, photography and calligraphy – much of which Hallmark artists created specifically for these cards.  The collection also includes note cards, gift bags and boxes, and stationery in two coordinated collections.

The collection is available exclusively at Hallmark Gold Crown® stores this month. In addition, seasonal collections will be available for Valentine's Day, Mother's Day, Graduation and Holiday 2014. Visit to find the nearest Hallmark Gold Crown store.

About Hallmark Cards, Inc.
Hallmark makes the world a more caring place by helping people express what's in their hearts and spend time together — a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 30,000 retail outlets in the U.S., including the network of flagship Hallmark Gold Crown® stores. The brand also reaches people online at and on television through Hallmark Hall of Fame original movies and cable's top-rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo., and is led by the third generation of the founding Hall family.
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Sarah Jessica Parker showcases one of the gift boxes in her new Hallmark collection, which includes greeting cards, stationery and gift wrap, available exclusively at Hallmark Gold Crown stores.


Sarah Jessica Parker admires one of 70 greeting cards in her new Hallmark collection including greetings for birthday, wedding, baby and many more, available exclusively at Hallmark Gold Crown stores.


Sarah Jessica Parker unveils her new fashion line for young, modern women, including Hallmark greeting cards, stationery and gift wrap, available exclusively at Hallmark Gold Crown stores.

To view the multimedia assets associated with this release, please click:

SOURCE Hallmark Cards

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