Welcome!

News Feed Item

Style, Performance, Reliability: Why Nissan's 99,999th LEAF Customer Went Electric

NASHVILLE, Tenn., Jan. 19, 2014 /PRNewswire/ -- Amy Eichenberger of Charlottesville, Va., became the 99,999th global Nissan LEAF customer when she purchased her 100 percent electric vehicle (EV) at Colonial Nissan.

(Photo: http://photos.prnewswire.com/prnh/20140119/CL48873 )
(Logo: http://photos.prnewswire.com/prnh/20080506/NISSANWORDMARKLOGO )

Amy, a 47-year-old mother of two, wasn't even in the market for a new car. Then she spotted a University of Virginia colleague's Nissan LEAF and decided she wanted to know more about the "modern-looking, futuristic and progressive" car.

"As an architect, the style first got my attention, and I loved the concept of zero emissions," Amy said. Amy is a project manager overseeing major capital investments for the University of Virginia in Charlottesville.

Nissan LEAF was the first car Amy test drove, and she loved the zip it had. A Mercedes driver for 10 years, Amy describes herself as "picky." Quality, safety, a "glide ride" and reliability were at the top of Amy's auto shopping list criteria.

She said she had a few initial reservations—primarily around range—so she tested out some gasoline and diesel competitors as well. "I'd been told once I drove a Mercedes I'd never drive anything else again. I don't need fancy, but I do appreciate the solid feel and craftsmanship of a luxury vehicle, and I get that in the LEAF," Amy said.

"The general fuel economy out there is unimpressive and many of them felt tin-canny. I didn't even want to look at anything in the 20 MPG range. I considered the VW Jetta TDI, Toyota Prius, Honda CRV and a couple of Subaru wagons, and I always came back to the Nissan LEAF. Everything else seemed stuck in the past," Amy explained. 

Amy ultimately chose a LEAF S in Glacier White. Her commute is about 10 miles to the university each day and most of her errand-running is around the city—well under the LEAF's estimated range of 84 miles on a full charge. 

"I have friends I like to visit in Richmond, which I can do in the LEAF with some planning, and in DC, which I'll do in my son's or boyfriend's car. LEAF will meet my needs 98 percent of the time, and I didn't want to let a little range anxiety prevent me from missing out on what I consider a much more progressive and forward-thinking vehicle than any of the alternatives."

Chris Crowley, the dedicated EV salesperson for Colonial Nissan, sold Amy her LEAF. He explained that LEAF buyers are not typical walk-ins. "LEAF buyers generally come in well educated about the vehicle, looking for even more information and wanting to see how it feels and drives. We spend a lot of time talking about driving habits to make sure it meets their needs and reviewing how very much it's like any other vehicle in its capabilities with the added benefit of no fuel bill. Folks like to be green, but you can talk to their pocket books as well," Chris said.

Chris has been with Colonial Nissan for two years and has been the lead EV person for most of that time. He's sold nine LEAFs total with three of those coming in the past three weeks. "LEAF sales have picked up because once we were selling to engineers who were fans of the car and knew exactly how it worked. Now we're selling to a much broader audience, and I think we've benefitted from a few folks who resolved to be greener in the new year."

Nissan LEAF launched in the United States in December 2010. The United States accounts for nearly half of the sales worldwide. The pace of LEAF sales has continued to accelerate. In 2013, Nissan sold 22,610 of the electric vehicles in the United States, more than twice as many as in 2012 and more than 2012 and 2011 Leaf sales combined.

Nissan LEAF traditionally has performed well on the West Coast with notable markets such as San Francisco, Los Angeles and Seattle, but now interest has expanded across the country. New hot markets have emerged such as Atlanta, which has been the No. 1 LEAF market for the past five months.

"With LEAF, we see a high level of organic growth and viral sales where LEAF owners become our best evangelists and salespeople. With electric vehicles, many folks presume a 100 percent electric vehicle won't meet their needs until they chat with a neighbor, co-worker or family friend who loves their LEAF and explain its practicality, and then it goes on their consideration list," said Erik Gottfried, Nissan's director of EV Sales and Marketing. "In fact, we're seeing similar results with the geographic dispersion of sales. With sales high in Atlanta, we now see other Georgia markets such as Macon and Columbus picking up significant momentum, similar to Eugene, Ore., following on the success of Portland."

Nissan LEAF is best-selling EV in history with 48 percent market share of the electric vehicle market globally. As of November 2013, Nissan LEAF drivers have completed an estimated 1 billion zero-emission kilometers, resulting in approximately 165 million kilograms of CO2 saved.

Nissan LEAF offers powerful acceleration, quiet operation, energy efficiency and low cost of maintenance. Nissan has extended the standard warranty for the battery-power holding capacity with its own additional warranty for customer satisfaction and assurance.

After leading the era of electrification in passenger vehicles with the LEAF, in 2014 Nissan will become the first to bring a mass-market all-electric light commercial vehicle to market. The e-NV200 will go on sale in Europe and Japan bringing the benefits of quiet, cost-efficient, zero-emissions mobility to businesses.

In June 2014, Nissan will participate in the 24 Hours of Le Mans with the NISSAN ZEOD RC and aims to set a record for the fastest all-electric, zero-emissions lap of the circuit. Nissan is committed to using the EV platform to break new ground in both the commercial-vehicle and motorsports arenas.

About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012 and 2013 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.

About Nissan
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.

For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.

 

SOURCE Nissan North America

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products. Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...