Welcome!

News Feed Item

Soraa Launches The World's First High Color Rendering, Line Voltage GU10 230V LED Lamps

-- New Transformer-Free LED Lamps Deliver the Light You Want with the Compatibility You Need

-- Soraa's LED Lamps Surpass Halogen Performance and Design Flexibility

FREMONT, California, Jan. 20, 2014 /PRNewswire/ -- Soraa, the world leader in GaN on GaN™ (gallium nitride on gallium nitride) LED technology, launched today the first line of high color and white rendering, high light output LED GU10 230V dimmable lamps. Uniquely, the company has released a 10 degree spot version, not available in halogen or from other LED manufacturers, as well as a 25 degree version that has a peak intensity higher than halogen and all other LED GU10 products. Now customers can buy transformer-free, full visible spectrum Soraa LED GU10 lamps that spectacularly render colors and whites; without beam striations, artifacts or multiple shadows visible in other manufacturer's LED products.

(Photo: http://photos.prnewswire.com/prnh/20140120/NY47321 )

"Soraa's no compromise, full visible spectrum, high color rendering LED lamps are simply the best on the market today. Our products excel in the key elements that define quality of light: light output, color rendering, white rendering, and beam definition. The Soraa GU10 lamps provide unmatched light output, perfectly uniform beams, exceptional rendering of colors and whites, full dimmability, long lamp life, dramatically improved energy efficiency, and excellent compatibility," said Jeff Parker, CEO of Soraa. "All these features are made possible through our proprietary GaN on GaN™ LED technology and innovative lamp design."

The company's continuous full visible spectrum Soraa Vivid 2 LED GU10 lamps, with a CRI of 95 and R9 greater than 90, render deep reds and cyans dramatically and accurately and have no artificial spectral "blue-peak". And just like natural light, the violet component of the full visible spectrum makes whites in fabrics and fibers stand out in their intended brightness and tint. 

Soraa's GaN on GaN™ LEDs have exceptionally high light density, emitting ten times more light per unit area of LED material than LEDs built on lower quality foreign substrates. As a result, the company's lamps have a single light source that casts a perfect beam and a single sharp shadow, bringing out textures and contrast to flawlessly illuminate any environment.

"With our new LED GU10 lamps, customers no longer need a transformer and we've made available beam and output options that were previously unattainable in the market, because of limitations with all other technologies. Additionally, our products are ideally suited for fully enclosed, non-ventilated fixtures—a place where other LED lamps struggle to perform," added Parker.

Built with design flexibility in mind, Soraa's new LED GU10 lamps are available in a wide range of light output, beam angles and color temperatures. Soraa's Premium 2 LED GU10 10 degree lamp has a peak intensity of 7760Cd and 2420Cd for the 25 degree option—twice that of halogen. The LED GU10 lamps are available in 10 degree, 25 degree, 36 degree, and 60 degree beam angles and 2700K, 3000K, 4000K, and 5000K color temperatures. Plus, the company's 10 degree lamp works with its award-winning magnetic accessory SNAP System. With a simple magnetic accessory attachment, beam shapes can be altered and color temperature can be modified, allowing endless design and display possibilities.

Soraa's new LED GU10 lamps are compatible with a very wide range of dimmers, having been tested and characterized extensively through its Works with Soraa program. And the company's novel heatsink design and thermal management system makes its lamps suitable for use in fully enclosed, non-ventilated fixtures, damp locations and outdoor applications.

As previously announced, the Soraa VIVID 2 and Premium 2 LED GU10 lamps are also available in 120V. For more information on Soraa's new lamps, visit www.soraa.com.

About Soraa
Pioneering lamps using second generation LEDs built from pure gallium nitride substrates (GaN on GaN™); Soraa has made ordinary lighting extraordinarily vibrant, brilliant and efficient. Soraa's full spectrum GaN on GaN™ LED lamps have superior color rendering and beam characteristics compared to performance limited lamps using LEDs created from non-native substrates. Founded in 2008, Soraa is located in Fremont California, where it manufactures its GaN on GaN™ LEDs in the company's state-of-the-art facility. For additional information, please visit www.soraa.com.

Soraa Media Contact:
Andy Beck
Makovsky   
[email protected] 
202-587-5634  

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT depl...
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, discussed how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He also discussed how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors an...
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it m...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet and...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of D...
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...