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Soraa Launches The World's First High Color Rendering, Line Voltage GU10 230V LED Lamps

-- New Transformer-Free LED Lamps Deliver the Light You Want with the Compatibility You Need

-- Soraa's LED Lamps Surpass Halogen Performance and Design Flexibility

FREMONT, California, Jan. 20, 2014 /PRNewswire/ -- Soraa, the world leader in GaN on GaN™ (gallium nitride on gallium nitride) LED technology, launched today the first line of high color and white rendering, high light output LED GU10 230V dimmable lamps. Uniquely, the company has released a 10 degree spot version, not available in halogen or from other LED manufacturers, as well as a 25 degree version that has a peak intensity higher than halogen and all other LED GU10 products. Now customers can buy transformer-free, full visible spectrum Soraa LED GU10 lamps that spectacularly render colors and whites; without beam striations, artifacts or multiple shadows visible in other manufacturer's LED products.

(Photo: http://photos.prnewswire.com/prnh/20140120/NY47321 )

"Soraa's no compromise, full visible spectrum, high color rendering LED lamps are simply the best on the market today. Our products excel in the key elements that define quality of light: light output, color rendering, white rendering, and beam definition. The Soraa GU10 lamps provide unmatched light output, perfectly uniform beams, exceptional rendering of colors and whites, full dimmability, long lamp life, dramatically improved energy efficiency, and excellent compatibility," said Jeff Parker, CEO of Soraa. "All these features are made possible through our proprietary GaN on GaN™ LED technology and innovative lamp design."

The company's continuous full visible spectrum Soraa Vivid 2 LED GU10 lamps, with a CRI of 95 and R9 greater than 90, render deep reds and cyans dramatically and accurately and have no artificial spectral "blue-peak". And just like natural light, the violet component of the full visible spectrum makes whites in fabrics and fibers stand out in their intended brightness and tint. 

Soraa's GaN on GaN™ LEDs have exceptionally high light density, emitting ten times more light per unit area of LED material than LEDs built on lower quality foreign substrates. As a result, the company's lamps have a single light source that casts a perfect beam and a single sharp shadow, bringing out textures and contrast to flawlessly illuminate any environment.

"With our new LED GU10 lamps, customers no longer need a transformer and we've made available beam and output options that were previously unattainable in the market, because of limitations with all other technologies. Additionally, our products are ideally suited for fully enclosed, non-ventilated fixtures—a place where other LED lamps struggle to perform," added Parker.

Built with design flexibility in mind, Soraa's new LED GU10 lamps are available in a wide range of light output, beam angles and color temperatures. Soraa's Premium 2 LED GU10 10 degree lamp has a peak intensity of 7760Cd and 2420Cd for the 25 degree option—twice that of halogen. The LED GU10 lamps are available in 10 degree, 25 degree, 36 degree, and 60 degree beam angles and 2700K, 3000K, 4000K, and 5000K color temperatures. Plus, the company's 10 degree lamp works with its award-winning magnetic accessory SNAP System. With a simple magnetic accessory attachment, beam shapes can be altered and color temperature can be modified, allowing endless design and display possibilities.

Soraa's new LED GU10 lamps are compatible with a very wide range of dimmers, having been tested and characterized extensively through its Works with Soraa program. And the company's novel heatsink design and thermal management system makes its lamps suitable for use in fully enclosed, non-ventilated fixtures, damp locations and outdoor applications.

As previously announced, the Soraa VIVID 2 and Premium 2 LED GU10 lamps are also available in 120V. For more information on Soraa's new lamps, visit www.soraa.com.

About Soraa
Pioneering lamps using second generation LEDs built from pure gallium nitride substrates (GaN on GaN™); Soraa has made ordinary lighting extraordinarily vibrant, brilliant and efficient. Soraa's full spectrum GaN on GaN™ LED lamps have superior color rendering and beam characteristics compared to performance limited lamps using LEDs created from non-native substrates. Founded in 2008, Soraa is located in Fremont California, where it manufactures its GaN on GaN™ LEDs in the company's state-of-the-art facility. For additional information, please visit www.soraa.com.

Soraa Media Contact:
Andy Beck
Makovsky   
abeck@makovsky.com 
202-587-5634  

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