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Super Bowl Drives Most TV Purchases in 2014

New survey from FatWallet.com reports that 30% will purchase a new TV in 2014 and more consumers will buy them in January during Super Bowl sales versus Black Friday, Cyber Monday or any other time of the year.

BELOIT, Wis., Jan. 20, 2014 /PRNewswire/ -- FatWallet.com, the one-stop resource for smart shoppers, announced results from its 2014 TV Buyer Survey* (TNS Global). Of those surveyed online, 30% said they will purchase a new TV this year (35% males and 38% under age 30). Almost one third of those will buy a TV during Super Bowl sales. The survey also reveals that their purchasing decisions are influenced most by price (45%), followed by TV features (35%) and brand (20%).

(Logo: http://photos.prnewswire.com/prnh/20131023/CG02613LOGO)

Key survey results for those that said they will purchase a new TV this year:

  • Almost one third (32%) are most likely to buy a new TV during Super Bowl sales, 25% during Black Friday sales, 8% during December/Holiday, 6% during Cyber Monday and 18% noted a wide variety of other seasonal sales event throughout the year.
  • More than half said they will spend less than $500 with 14% to spend less than $300, 34% between $300-$499, 34% between $500-$699 and 32% will spend $700 or more.
  • Samsung was top choice for TV buyers (33%), especially with higher annual income shoppers, and is almost twice as popular as Sony (18%), followed by LG (16%) and Vizio (14%) rounding out the top four. Only 4% said they will most likely buy a budget brand TV in 2014.
  • The majority of TV buyers (80%) will seek 1080p resolution and more than one third (35%) prefer it to have "smart" capabilities (45% under age 50). Only 6% said they will be buying a 4K TV (surprisingly 10% for those with an annual income under $30k), while 14% are still satisfied buying a 720p TV.
  • Mid-size 40-54" TV models are most popular with 45% (56% under age 30), while 31% will buy a new TV 55" or bigger. Only 6% will purchase a new TV 70" or bigger.
  • Surprisingly, more than 7% said they will make their TV purchase via mobile device.

"The Super Bowl offers the perfect storm for shoppers to improve their game watching experience while saving money on a high quality, big-ticket item," states Brent Shelton, FatWallet spokesperson. "The FatWallet site offers online shoppers a variety of resources to help them make a smarter TV purchasing decision." FatWallet features the most current coupons and discounts from hundreds of top retailers, with the bonus of cash back on thousands of electronics, home theater and TV deals, every day of the year.

Resources:
FULL Results: 2014 TV Buyer Survey 
FatWallet's Ultimate HDTV Buying Guide 
Home Theater and TV Accessories Buying Guide

About FatWallet: As the preferred online coupons and cash back shopping resource for millions of smart consumers, and home of the Black Friday Deal Finder, FatWallet.com works closely with 1,500+ retailers like Best Buy, Newegg, Walmart and Amazon to publish special offers, discounts, coupon codes and Cash Back rewards to its members. The much celebrated FatWallet forums represent the pulse of an evolving online marketplace where smart consumers gather to share and learn. FatWallet is owned by Ebates, Inc. who owns and operates the world's most rewarding shopping programs.

*The national survey conducted online by TNS on behalf of FatWallet.com in July 2013 was fielded among 1,000 adults ages 18 or older. 

CONTACT: Brent Shelton, FatWallet.com, [email protected], 888.634.0098 x236

SOURCE FatWallet

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