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Fishing Legend Bill Dance, Pro Angler Brent Chapman Join Garmin® Team
|By Business Wire
|January 20, 2014 07:00 AM EST
Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), the
global leader in satellite navigation, today announced that fishing
legend Bill Dance will use and recommend Garmin marine electronics.
Garmin also announced that professional bass tournament angler Brent
Chapman will also represent Garmin and its entirely new line of sonar
and GPS devices designed specifically for freshwater anglers.
A professional angler for nearly 50 years, Bill Dance has introduced
thousands to the sport of fishing through his television show “Bill
Dance Outdoors,” which has aired since 1968 – more than two thousand
episodes. He’s a serious fisherman by any measure, but one who never
takes himself too seriously.
“I’m thrilled to have the opportunity to fish with Garmin’s completely
redesigned fishfinder and GPS units. Not only do they have the clearest
sonar and the most detailed lake maps on the market today, but Garmin
units are designed to be easy to use,” said Dance.
Brent Chapman is a current BASS Elite Series Angler and 2012 Bassmaster
Elite Series Angler of the Year. He’s appeared in 12 Bassmaster
Classics, including two top five finishes. A native of Lake Quivira,
Kansas, Chapman lives just a few miles from the Garmin headquarters.
“It’s obvious that Garmin is ‘in it to win it’ in the marine electronics
business, just like I am on the tournament trail. Without a doubt, their
new lineup of sonar and GPS is going to help make me a more competitive
and successful angler,” said Chapman. “And because they’re so simple to
use, I can spend more time fishing and less time figuring out my
Garmin’s new 2014 marine lineup features its brand-new DownVü™ and
SideVü™ scanning sonar, which provide a near picture quality
representation of objects, structure and fish that are found both
underneath the boat and also to the sides. These true-to-life images
give an angler a better idea of the most ideal spots and underwater
structure for fishing, and provide the clearest sonar picture of fish
returns available on the market today.
Also new for 2014 is an expanded database of LakeVü™ HD maps now
available on Garmin marine GPS units. A total of 17,000 inland lakes are
represented, including over 5,700 lakes with 1-foot contour lines
shore-to-shore. In addition, Garmin is also offering LakeVü HD Ultra
with MaxDef, which features Garmin-surveyed lake maps of more than 40 of
the top fishing lakes in the U.S. These MaxDef maps are the highest
detailed maps available of any inland cartography Garmin has ever
“These new partnerships, combined with our new lineup of marine
electronics, clearly demonstrate that Garmin is committed to being a top
player in the freshwater fishing industry,” said Dan Bartel, Garmin’s
vice president of worldwide sales. “We’re very excited to have Bill and
Brent on the Garmin team and we’re thrilled that they will have the full
suite of sonar and electronic mapping to help them in their pursuits.”
Dance and Chapman will use Garmin electronics on their boats and during
tournaments, television shows, and in public appearances. They will also
be utilized in marketing and promotional materials as well as public
relations and social media campaigns.
Garmin’s marine business segment is a leading provider of navigation and
communication equipment to retail and OEM customers. Garmin’s portfolio
includes the industry’s most sophisticated array of chartplotters and
touchscreen multifunction displays, sonar, high-definition radar,
autopilot, high-resolution mapping, sailing instrumentation and other
products and services that are known for innovation, reliability, and
About Garmin International Inc.
Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN),
the global leader in satellite navigation. Since 1989, this group of
companies has designed, manufactured, marketed and sold navigation,
communication and information devices and applications – most of which
are enabled by GPS technology. Garmin’s products serve automotive,
mobile, wireless, outdoor recreation, marine, aviation, and OEM
applications. Garmin Ltd. is incorporated in Switzerland, and its
principal subsidiaries are located in the United States, Taiwan and the
United Kingdom. For more information, visit Garmin's virtual pressroom
or contact the Media Relations department at 913-397-8200. Garmin is a
registered trademark and DownVü, SideVü, and LakeVü are trademarks of
Garmin Ltd. or its subsidiaries.
All other brands, product names, company names, trademarks and service
marks are the properties of their respective owners. All rights reserved.
Notice on Forward-Looking Statements:
This release includes forward-looking statements regarding Garmin Ltd.
and its business. Such statements are based on management’s current
expectations. The forward-looking events and circumstances discussed in
this release may not occur and actual results could differ materially as
a result of known and unknown risk factors and uncertainties affecting
Garmin, including, but not limited to, the risk factors listed in the
Annual Report on Form 10-K for the year ended December 29, 2012, filed
by Garmin with the Securities and Exchange Commission (Commission file
number 0-31983). A copy of such Form 10-K is available at www.garmin.com/aboutGarmin/invRelations/finReports.html.
No forward-looking statement can be guaranteed. Forward-looking
statements speak only as of the date on which they are made and Garmin
undertakes no obligation to publicly update or revise any
forward-looking statement, whether as a result of new information,
future events, or otherwise.
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