|By PR Newswire||
|January 20, 2014 09:29 AM EST||
NEW YORK, Jan. 20, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Monetizing the Enterprise Data Experience: Cloud Services Models are about Negotiable Contracts and Configurable Pricing Plans
As the annals of history have borne out from recovered artifacts across the North Atlantic Ocean floor, The RMS Titanic—a ship claimed to be unsinkable—sank after striking an iceberg.2 Visual observation from a lookout position at the highest point of the ship was the only means of iceberg detection for the day. Yet, with the availability of today's navigational and geo positioning tools, such a tragedy would be considered criminal negligence rather than an unavoidable accident.
Icebergs consist of fresh water glacial ice, which sometimes breaks off and slips into the sea. The difference in density of the sea water and density of the ice creates a buoyancy effect that allows approximately 8-10 percent of an iceberg to be visible above the water line, with the remainder staying below. The often used cliché, "tip of an iceberg," usually refers to seeing or understanding a very small part of an often larger or more complex problem. Enter today's world, in which the tip of the digital lifestyle is crowded with everevolving services, from a continuously expanding partner ecosystem, focused on both virtual and physical service offerings. It's a world that continues to pay little attention to the almost hidden needs of key operations functions such as delivering, billing, and assuring uninterrupted broadband access and
Communications service providers (CSPs) are challenged today to address the billing needs of bundled network services such as voice, text messaging, and data access for their consumer and small business customers. They have the added challenge of profitably providing broadband connectivity to their enterprise customers; and managing multiple business-to-business (B2B) relationships with solution partners for several new business endeavors—some of which include m-Commerce, cloud-based virtual services, machine-to-machine (M2M) communications, and enterprise use of mobility services within their product offerings, to deliver a more enhanced experience for their customers. Monetizing this complexity, including compensation to a growing number of business solution partners as revenue is received from customers, means that CSPs must adopt new business strategies, new business models, and new business management solutions.
Enterprise data services providers, a.k.a. cloud services providers, have been very focused over the past 2-3 years on increasing their data center capacity, providing data center access, and in garnering the attention of enterprise customers with the services they deliver. Up until now, little effort was invested in automating the service contract negotiation, agreements, tracking, invoicing, payments, and partner compensation functions necessary to address the business relationships that cloud services providers established with their targeted enterprise customers. In many cases, these functions continue as a manual process, involving line-by-line spreadsheet calculations. While a minimalist approach to business management may have worked up until now, cloud services providers are handicapped in their ability to address the growing pricing and charging complexity that comes from customer-specific data services bundles—much the same way the RMS Titanic was unable to steer clear of the iceberg. Both did not see what was really coming at them.
The most important business challenge for the combined CSP and cloud services supplier marketplace today is the growing complexity with billing for any B2B relationship, such as enterprise data services. This week's SPIE explains why the sale, delivery, and monetization of enterprise data services are driven by complex B2B models tied to individualized and negotiated service contracts. It points out why traditional subscriber billing systems—business-to-consumer (B2C) support for millions of customers with a relatively small number of service offerings—are not engineered to meet the needs of this growing market segment. The report also explains how one supplier—Omniware Solutions Inc.—addresses the monetization requirements for any B2B relationship in a way that allows business analysts and sales representatives to define contract terms, within the billing system, during the contract negotiation process.
Monetization of Enterprise Data Services is No Simple Task
Enterprise data services take on many forms, and quickly create behind-the-scenes complexity for the service provisioning, business management, and monetization processes. For example, enterprises typically purchase broadband connectivity from one or more network operators according to geographic coverage needs, pricing flexibility, and service availability. Enterprises also purchase data center services such as unified communications, remote data storage, elastic bandwidth, and computing capacity from one or more cloud services providers. In addition, enterprises purchase cloud-based applications including ERP, customer care, office automation, sales management, and specialty applications from these same cloud services providers; or, in some cases, directly from the developer, according to business relationships and service needs.
Rarely are the bandwidth provider and data services supplier the same organization, for multiple reasons that are beyond the scope of this report. However, a recent Stratecast | Frost & Sullivan survey found that 71 percent of US-based IT decision makers stated that their company would prefer to purchase cloud and network services from a single provider.
Setting aside the reasons for why enterprises generally do not support a single supplier mindset today, the most important aspect (beyond receiving multiple bills from multiple suppliers) is that each enterprise data services customer requires a unique contract agreement. These agreements are based on numerous factors, such as the enterprise customer's changing business needs, willingness to spend, and flexibility demands pertaining to pricing options, usage discounts, loyalty focus, and brand awareness. In addition, there is a high probability that different partners will be involved with the delivery and maintenance of each service combination package that a cloud service provider sells. From a monetization perspective, this means complexity as services are billed, revenue is collected, and partners are compensated.
Monetization of Enterprise Data Services is No Simple Task
Tip of the Iceberg: B2C Billing
What Lies Beneath: B2B Services Offer Flexibility and Negotiable Pricing
Enterprise Data Services Monetization Solution Architecture
Stratecast - The Last Word
About Frost & Sullivan
To order this report: Monetizing the Enterprise Data Experience: Cloud Services Models are about Negotiable Contracts and Configurable Pricing Plans
Contact Clare: [email protected]
Intl: +1 339-368-6001
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
Jul. 27, 2016 09:30 AM EDT Reads: 1,003
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jul. 27, 2016 09:30 AM EDT Reads: 2,053
"We formed Formation several years ago to really address the need for bring complete modernization and software-defined storage to the more classic private cloud marketplace," stated Mark Lewis, Chairman and CEO of Formation Data Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 27, 2016 09:30 AM EDT Reads: 1,612
Deploying applications in hybrid cloud environments is hard work. Your team spends most of the time maintaining your infrastructure, configuring dev/test and production environments, and deploying applications across environments – which can be both time consuming and error prone. But what if you could automate provisioning and deployment to deliver error free environments faster? What could you do with your free time?
Jul. 27, 2016 09:17 AM EDT
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Jul. 27, 2016 09:15 AM EDT Reads: 1,345
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
Jul. 27, 2016 09:15 AM EDT Reads: 1,108
UpGuard has become a member of the Center for Internet Security (CIS), and will continue to help businesses expand visibility into their cyber risk by providing hardening benchmarks to all customers. By incorporating these benchmarks, UpGuard's CSTAR solution builds on its lead in providing the most complete assessment of both internal and external cyber risk. CIS benchmarks are a widely accepted set of hardening guidelines that have been publicly available for years. Numerous solutions exist t...
Jul. 27, 2016 09:00 AM EDT Reads: 596
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Jul. 27, 2016 09:00 AM EDT Reads: 427
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Jul. 27, 2016 08:45 AM EDT Reads: 903
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
Jul. 27, 2016 08:45 AM EDT Reads: 1,048
Verizon Communications Inc. (NYSE, Nasdaq: VZ) and Yahoo! Inc. (Nasdaq: YHOO) have entered into a definitive agreement under which Verizon will acquire Yahoo's operating business for approximately $4.83 billion in cash, subject to customary closing adjustments. Yahoo informs, connects and entertains a global audience of more than 1 billion monthly active users** -- including 600 million monthly active mobile users*** through its search, communications and digital content products. Yahoo also co...
Jul. 27, 2016 08:00 AM EDT Reads: 587
"Avere Systems is a hybrid cloud solution provider. We have customers that want to use cloud storage and we have customers that want to take advantage of cloud compute," explained Rebecca Thompson, VP of Marketing at Avere Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 27, 2016 08:00 AM EDT Reads: 2,082
Choosing the right cloud for your workloads is a balancing act that can cost your organization time, money and aggravation - unless you get it right the first time. Economics, speed, performance, accessibility, administrative needs and security all play a vital role in dictating your approach to the cloud. Without knowing the right questions to ask, you could wind up paying for capacity you'll never need or underestimating the resources required to run your applications.
Jul. 27, 2016 08:00 AM EDT Reads: 478
"We view the cloud not really as a specific technology but as a way of doing business and that way of doing business is transforming the way software, infrastructure and services are being delivered to business," explained Matthew Rosen, CEO and Director at Fusion, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 27, 2016 07:45 AM EDT Reads: 1,569
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Jul. 27, 2016 06:30 AM EDT Reads: 1,820