|By PR Newswire||
|January 20, 2014 09:29 AM EST||
NEW YORK, Jan. 20, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Monetizing the Enterprise Data Experience: Cloud Services Models are about Negotiable Contracts and Configurable Pricing Plans
As the annals of history have borne out from recovered artifacts across the North Atlantic Ocean floor, The RMS Titanic—a ship claimed to be unsinkable—sank after striking an iceberg.2 Visual observation from a lookout position at the highest point of the ship was the only means of iceberg detection for the day. Yet, with the availability of today's navigational and geo positioning tools, such a tragedy would be considered criminal negligence rather than an unavoidable accident.
Icebergs consist of fresh water glacial ice, which sometimes breaks off and slips into the sea. The difference in density of the sea water and density of the ice creates a buoyancy effect that allows approximately 8-10 percent of an iceberg to be visible above the water line, with the remainder staying below. The often used cliché, "tip of an iceberg," usually refers to seeing or understanding a very small part of an often larger or more complex problem. Enter today's world, in which the tip of the digital lifestyle is crowded with everevolving services, from a continuously expanding partner ecosystem, focused on both virtual and physical service offerings. It's a world that continues to pay little attention to the almost hidden needs of key operations functions such as delivering, billing, and assuring uninterrupted broadband access and
Communications service providers (CSPs) are challenged today to address the billing needs of bundled network services such as voice, text messaging, and data access for their consumer and small business customers. They have the added challenge of profitably providing broadband connectivity to their enterprise customers; and managing multiple business-to-business (B2B) relationships with solution partners for several new business endeavors—some of which include m-Commerce, cloud-based virtual services, machine-to-machine (M2M) communications, and enterprise use of mobility services within their product offerings, to deliver a more enhanced experience for their customers. Monetizing this complexity, including compensation to a growing number of business solution partners as revenue is received from customers, means that CSPs must adopt new business strategies, new business models, and new business management solutions.
Enterprise data services providers, a.k.a. cloud services providers, have been very focused over the past 2-3 years on increasing their data center capacity, providing data center access, and in garnering the attention of enterprise customers with the services they deliver. Up until now, little effort was invested in automating the service contract negotiation, agreements, tracking, invoicing, payments, and partner compensation functions necessary to address the business relationships that cloud services providers established with their targeted enterprise customers. In many cases, these functions continue as a manual process, involving line-by-line spreadsheet calculations. While a minimalist approach to business management may have worked up until now, cloud services providers are handicapped in their ability to address the growing pricing and charging complexity that comes from customer-specific data services bundles—much the same way the RMS Titanic was unable to steer clear of the iceberg. Both did not see what was really coming at them.
The most important business challenge for the combined CSP and cloud services supplier marketplace today is the growing complexity with billing for any B2B relationship, such as enterprise data services. This week's SPIE explains why the sale, delivery, and monetization of enterprise data services are driven by complex B2B models tied to individualized and negotiated service contracts. It points out why traditional subscriber billing systems—business-to-consumer (B2C) support for millions of customers with a relatively small number of service offerings—are not engineered to meet the needs of this growing market segment. The report also explains how one supplier—Omniware Solutions Inc.—addresses the monetization requirements for any B2B relationship in a way that allows business analysts and sales representatives to define contract terms, within the billing system, during the contract negotiation process.
Monetization of Enterprise Data Services is No Simple Task
Enterprise data services take on many forms, and quickly create behind-the-scenes complexity for the service provisioning, business management, and monetization processes. For example, enterprises typically purchase broadband connectivity from one or more network operators according to geographic coverage needs, pricing flexibility, and service availability. Enterprises also purchase data center services such as unified communications, remote data storage, elastic bandwidth, and computing capacity from one or more cloud services providers. In addition, enterprises purchase cloud-based applications including ERP, customer care, office automation, sales management, and specialty applications from these same cloud services providers; or, in some cases, directly from the developer, according to business relationships and service needs.
Rarely are the bandwidth provider and data services supplier the same organization, for multiple reasons that are beyond the scope of this report. However, a recent Stratecast | Frost & Sullivan survey found that 71 percent of US-based IT decision makers stated that their company would prefer to purchase cloud and network services from a single provider.
Setting aside the reasons for why enterprises generally do not support a single supplier mindset today, the most important aspect (beyond receiving multiple bills from multiple suppliers) is that each enterprise data services customer requires a unique contract agreement. These agreements are based on numerous factors, such as the enterprise customer's changing business needs, willingness to spend, and flexibility demands pertaining to pricing options, usage discounts, loyalty focus, and brand awareness. In addition, there is a high probability that different partners will be involved with the delivery and maintenance of each service combination package that a cloud service provider sells. From a monetization perspective, this means complexity as services are billed, revenue is collected, and partners are compensated.
Monetization of Enterprise Data Services is No Simple Task
Tip of the Iceberg: B2C Billing
What Lies Beneath: B2B Services Offer Flexibility and Negotiable Pricing
Enterprise Data Services Monetization Solution Architecture
Stratecast - The Last Word
About Frost & Sullivan
To order this report: Monetizing the Enterprise Data Experience: Cloud Services Models are about Negotiable Contracts and Configurable Pricing Plans
Contact Clare: [email protected]
Intl: +1 339-368-6001
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
Jul. 31, 2015 11:45 AM EDT Reads: 113
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Jul. 31, 2015 11:45 AM EDT Reads: 116
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Jul. 31, 2015 10:50 AM EDT
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
Jul. 31, 2015 10:00 AM EDT Reads: 140
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
Jul. 31, 2015 08:45 AM EDT Reads: 301
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Jul. 31, 2015 08:00 AM EDT Reads: 158
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Jul. 30, 2015 07:30 PM EDT Reads: 1,398
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
Jul. 30, 2015 06:30 PM EDT Reads: 889
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.
Jul. 30, 2015 06:00 PM EDT Reads: 1,803
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Jul. 30, 2015 05:00 PM EDT Reads: 1,089
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
Jul. 30, 2015 04:00 PM EDT Reads: 2,204
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Jul. 30, 2015 03:45 PM EDT Reads: 450
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
Jul. 30, 2015 03:00 PM EDT Reads: 1,741
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Jul. 30, 2015 03:00 PM EDT Reads: 487
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with ...
Jul. 30, 2015 02:30 PM EDT Reads: 101