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The Brazilian Bakery and Cereals Market: What Consumers Eat and Why?

LONDON, Jan. 20, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The Brazilian Bakery and Cereals Market: What Consumers Eat and Why?


Product Synopsis

This report provides the results for the Bakery and Cereals market in Brazil from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices, as well as retailer choices in organized retail market. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Bakery and Cereals market in Brazil face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Bakery and Cereals market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As Brazil undergoes rapid development and population dynamics start to take effect, being able to capitalize early on new emerging consumer behaviors will be fundamental to future growth. This makes the early identification of consumer groups and trends that drive market behavior essential.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Baking Ingredients, Baking Mixes, Bread andRolls, Cakes, Pastries and Sweet Pies, Cereal Bars, Cereals, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique organized retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

The consumption frequency of cereals is low among Early Young Adults and Older Young Adults in Brazil, as newly independent adults break the consumption habits developed under the influence of their parents.

The consumption of Cakes, Pastries, and Sweet Pies is significantly higher amongst younger consumers than adults, as parents use these to provide their children with treats. Almost 30% of Kids and Babies and Tweens and Early Teens are Heavy frequency consumers, highlighting a key demographic to target.

Marginally more women consume Cereal Bars than men do, and they do so more often. However, the market is still undeveloped, with 40% of female and 50% male non-users of these products.

Key Highlights

Market valuation shows Bread and Rolls account for one-third of the Bakery and Cereals market by value in Brazil. Other categories each have a share between 3%-15%. Baking products have the lowest share.

Private labels have a volume share of 20% of the Dough Products market in Brazil, with Bread and Rolls recording a slightly lower private label penetration rate. This is high considering Brazil's developing retail environment, and retailers in organized retail may expect to be able to grow their share of other Bakery and Cereal markets to similar levels.

An "attitude-behavior" gap exists between the share of consumers citing that a trend affects their consumption and the actual share of the market value these trends influence. This is because consumers do not always act on these trends - the result is that the overall trend influence is limited, but has the potential to grow.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 online consumer surveys Initial data are based on a large scale, international program of
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Bakery and Cereals Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Baking Ingredients
3.2.2 Baking Mixes
3.2.3 Bread and Rolls
3.2.4 Cakes, Pastries and Sweet Pies
3.2.5 Cereal Bars
3.2.6 Cereals
3.2.7 Cookies (sweet Biscuits)
3.2.8 Dough Products
3.2.9 Energy Bars
3.2.10 Morning Goods
3.2.11 Savory Biscuits
3.3 Behavioral Trends and Market Value
3.3.1 Baking Ingredients
3.3.2 Baking Mixes
3.3.3 Bread and Rolls
3.3.4 Cakes, Pastries and Sweet Pies
3.3.5 Cereal Bars
3.3.6 Cereals
3.3.7 Cookies (sweet Biscuits)
3.3.8 Dough Products
3.3.9 Energy Bars
3.3.10 Morning Goods
3.3.11 Savory Biscuits
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Baking Ingredients
4.1.2 Baking Mixes
4.1.3 Bread and Rolls
4.1.4 Cakes, Pastries and Sweet Pies
4.1.5 Cereal Bars
4.1.6 Cereals
4.1.7 Cookies (sweet Biscuits)
4.1.8 Dough Products
4.1.9 Energy Bars
4.1.10 Morning Goods
4.1.11 Savory Biscuits
4.2 Consumer Profiles by Product Category
4.2.1 Baking Ingredients
4.2.2 Baking Mixes
4.2.3 Bread and Rolls
4.2.4 Cakes, Pastries and Sweet Pies
4.2.5 Cereal Bars
4.2.6 Cereals
4.2.7 Cookies (sweet Biscuits)
4.2.8 Dough Products
4.2.9 Energy Bars
4.2.10 Morning Goods
4.2.11 Savory Biscuits
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Bakery and Cereals Brand Choice and Private Label Consumer Penetration
5.2.1 Baking Ingredients
5.2.2 Baking Mixes
5.2.3 Bread and Rolls
5.2.4 Cakes, Pastries and Sweet Pies
5.2.5 Cereal Bars
5.2.6 Cereals
5.2.7 Cookies (sweet Biscuits)
5.2.8 Dough Products
5.2.9 Energy Bars
5.2.10 Morning Goods
5.2.11 Savory Biscuits
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Bakery and Cereals
6.1.2 Baking Ingredients
6.1.3 Baking Mixes
6.1.4 Bread and Rolls
6.1.5 Cakes, Pastries and Sweet Pies
6.1.6 Cereal Bars
6.1.7 Cereals
6.1.8 Cookies (sweet Biscuits)
6.1.9 Dough Products
6.1.10 Energy Bars
6.1.11 Morning Goods
6.1.12 Savory Biscuits
7 Consumption Impact: Market Valuation
7.1 Bakery and Cereals Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Bakery and Cereals Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Bakery and Cereals Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share
8.1 Retailer Volume Share of Organized Retail
8.1.1 Retailer Volume Share of Organized Retail in Bakery and Cereals
8.2 Retailer Volume Share of Organized Retail by Category
8.2.1 Retail Share by Volume of Organized Retail - Baking Ingredients
8.2.2 Retail Share by Volume of Organized Retail - Baking Mixes
8.2.3 Retail Share by Volume of Organized Retail - Bread and Rolls
8.2.4 Retail Share by Volume of Organized Retail - Cakes, Pastries and Sweet Pies
8.2.5 Retail Share by Volume of Organized Retail - Cereal Bars
8.2.6 Retail Share by Volume of Organized Retail - Cereals
8.2.7 Retail Share by Volume of Organized Retail - Cookies (sweet Biscuits)
8.2.8 Retail Share by Volume of Organized Retail - Dough Products
8.2.9 Retail Share by Volume of Organized Retail - Energy Bars
8.2.10 Retail Share by Volume of Organized Retail - Morning Goods
8.2.11 Retail Share by Volume of Organized Retail - Savory Biscuits
8.3 Profiles of End-Consumers of Bakery and Cereals, by Retailer Used
8.3.1 A. Angeloni
8.3.2 Carrefour
8.3.3 Companhia Brasileira de Distribuicao
8.3.4 Coop Cooperativa de Consumo
8.3.5 G.Barbosa
8.3.6 aos Bretas
8.3.7 Lojas Americanas
8.3.8 Prezunic
8.3.9 SHV Makro
8.3.10 Wal-Mart
8.3.11 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Bakery and Cereals Market
Table 2: Foreign Exchange Rate - BRL vs. USD
Table 3: Brazil Survey Respondent profile (weighted), 2012
Table 4: Brazil Bakery and Cereals Value Share (%), by Age Groups, 2012
Table 5: Brazil Bakery and Cereals Value Share (%), by Gender, 2012
Table 6: Brazil Bakery and Cereals Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: Brazil Bakery and Cereals Value Share (%) by Education Level Achieved Groups, 2012
Table 8: Brazil Bakery and Cereals Value Share (%) by Wealth Groups, 2012
Table 9: Brazil Bakery and Cereals Value Share (%) by Busy Lives Groups, 2012
Table 10: Brazil Baking Ingredients Consumer Group Share (% market value), 2012
Table 11: Brazil Baking Mixes Consumer Group Share (% market value), 2012
Table 12: Brazil Bread and Rolls Consumer Group Share (% market value), 2012
Table 13: Brazil Cakes, Pastries and Sweet Pies Consumer Group Share (% market value), 2012
Table 14: Brazil Cereal Bars Consumer Group Share (% market value), 2012
Table 15: Brazil Cereals Consumer Group Share (% market value), 2012
Table 16: Brazil Cookies (sweet Biscuits) Consumer Group Share (% market value), 2012
Table 17: Brazil Dough Products Consumer Group Share (% market value), 2012
Table 18: Brazil Energy Bars Consumer Group Share (% market value), 2012
Table 19: Brazil Morning Goods Consumer Group Share (% market value), 2012
Table 20: Brazil Savory Biscuits Consumer Group Share (% market value), 2012
Table 21: Brazil Total Baking Ingredients Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 22: Brazil Total Baking Mixes Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 23: Brazil Total Bread and Rolls Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 24: Brazil Total Cakes, Pastries and Sweet Pies Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 25: Brazil Total Cereal Bars Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 26: Brazil Total Cereals Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 27: Brazil Total Cookies (sweet Biscuits) Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 28: Brazil Total Dough Products Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 29: Brazil Total Energy Bars Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 30: Brazil Total Morning Goods Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 31: Brazil Total Savory Biscuits Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 32: Brazil Baking Ingredients Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 33: Brazil Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 34: Brazil Baking Mixes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 35: Brazil Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 36: Brazil Bread and Rolls Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 37: Brazil Bread and Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 38: Brazil Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 39: Brazil Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 40: Brazil Cereal Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 41: Brazil Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 42: Brazil Cereals Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 43: Brazil Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 44: Brazil Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 45: Brazil Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 46: Brazil Dough Products Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 47: Brazil Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 48: Brazil Energy Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 49: Brazil Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 50: Brazil Morning Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 51: Brazil Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 52: Brazil Savory Biscuits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 53: Brazil Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 54: Brazil Baking Ingredients Consumer Profiles (% consumers by sub-group), 2012
Table 55: Brazil Baking Mixes Consumer Profiles (% consumers by sub-group), 2012
Table 56: Brazil Bread and Rolls Consumer Profiles (% consumers by sub-group), 2012
Table 57: Brazil Cakes, Pastries and Sweet Pies Consumer Profiles (% consumers by sub-group), 2012
Table 58: Brazil Cereal Bars Consumer Profiles (% consumers by sub-group), 2012
Table 59: Brazil Cereals Consumer Profiles (% consumers by sub-group), 2012
Table 60: Brazil Cookies (sweet Biscuits) Consumer Profiles (% consumers by sub-group), 2012
Table 61: Brazil Dough Products Consumer Profiles (% consumers by sub-group), 2012
Table 62: Brazil Energy Bars Consumer Profiles (% consumers by sub-group), 2012
Table 63: Brazil Morning Goods Consumer Profiles (% consumers by sub-group), 2012
Table 64: Brazil Savory Biscuits Consumer Profiles (% consumers by sub-group), 2012
Table 65: Brazil Bakery and Cereals Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 66: Brazil Baking Ingredients Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 67: Brazil Baking Mixes Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 68: Brazil Bread and Rolls Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 69: Brazil Cakes, Pastries and Sweet Pies Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 70: Brazil Cereal Bars Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 71: Brazil Cereals Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 72: Brazil Cookies (sweet Biscuits) Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 73: Brazil Dough Products Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 74: Brazil Energy Bars Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 75: Brazil Morning Goods Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 76: Brazil Savory Biscuits Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 77: Brazil, Overall Bakery and Cereals: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 78: Brazil, Baking Ingredients: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 79: Brazil, Baking Mixes: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 80: Brazil, Bread and Rolls: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 81: Brazil, Cakes, Pastries and Sweet Pies: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 82: Brazil, Cereal Bars: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 83: Brazil, Cereals: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 84: Brazil, Cookies (sweet Biscuits): Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 85: Brazil, Dough Products: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 86: Brazil, Energy Bars: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 87: Brazil, Morning Goods: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 88: Brazil, Savory Biscuits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 89: Brazil Bakery and Cereals Market Value (Brazilian Real ), by Category, 2012
Table 90: Brazil Bakery and Cereals Market Value (US$ ), by Category, 2012
Table 91: Brazil Bakery and Cereals Market Volume (Kg), by Category, 2012
Table 92: Brazil Bakery and Cereals Market Share (US$ ), by Category, 2012
Table 93: Brazil Bakery and Cereals Expenditure Per Capita (Brazilian Real), by Category, 2012
Table 94: Brazil Bakery and Cereals Expenditure Per Capita (US$), by Category, 2012
Table 95: Brazil Bakery and Cereals Expenditure Per Household (Brazilian Real), by Category
Table 96: Brazil Bakery and Cereals Expenditure Per Household (US$), by Category
Table 97: Brazil Bakery and Cereals Market Volume Share (Kg), by Category, 2012
Table 98: Brazil Bakery and Cereals Consumption Per Capita (Kg / Population), by Category, 2012
Table 99: Brazil Bakery and Cereals Consumption Per Household (Kg / Households), by Category, 2012
Table 100: Brazil Bakery and Cereals Survey-tracked Retailer Shares by Volume (% of Kg ) of Organized Retail, 2012
Table 101: Brazil Baking Ingredients Survey-tracked Retailer Shares by Volume (Kg ) of Organized Retail, 2012
Table 102: Brazil Baking Mixes Survey-tracked Retailer Shares by Volume (Kg ) of Organized Retail, 2012
Table 103: Brazil Bread and Rolls Survey-tracked Retailer Shares by Volume of Organized Retail (Kg ), 2012
Table 104: Brazil Cakes, Pastries and Sweet Pies Survey-tracked Retailer Shares by Volume of Organized Retail (Kg ), 2012
Table 105: Brazil Cereal Bars Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Table 106: Brazil Cereals Survey-tracked Retailer Shares by Volume of Organized Retail (Kg ), 2012
Table 107: Brazil Cookies (sweet Biscuits) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg ), 2012
Table 108: Brazil Dough Products Survey-tracked Retailer Shares by of Organized Retail Volume (Kg ), 2012
Table 109: Brazil Energy Bars Survey-tracked Retailer Shares by Volume of Organized Retail (Kg ), 2012
Table 110: Brazil Morning Goods Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Table 111: Brazil Savory Biscuits Survey-tracked Retailer Shares by Volume of Organized Retail (Kg ), 2012
Table 112: Brazil: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From A. Angeloni (% by Subgroup, as tracked by the Survey), 2012
Table 113: Brazil: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2012
Table 114: Brazil: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Companhia Brasileira de Distribuicao (% by Subgroup, as tracked by the Survey), 2012
Table 115: Brazil: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Coop Cooperativa de Consumo (% by Subgroup, as tracked by the Survey), 2012
Table 116: Brazil: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From G.Barbosa (% by Subgroup, as tracked by the Survey), 2012
Table 117: Brazil: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Irmaos Bretas (% by Subgroup, as tracked by the Survey), 2012
Table 118: Brazil: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Lojas Americanas (% by Subgroup, as tracked by the Survey), 2012
Table 119: Brazil: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Prezunic (% by Subgroup, as tracked by the Survey), 2012
Table 120: Brazil: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From SHV Makro (% by Subgroup, as tracked by the Survey), 2012
Table 121: Brazil: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2012
Table 122: Brazil: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: Brazil Bakery and Cereals Value Share (%), by Age Groups, 2012
Figure 3: Brazil Bakery and Cereals Value Share (%), by Gender, 2012
Figure 4: Brazil Bakery and Cereals Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: Brazil Bakery and Cereals Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: Brazil Bakery and Cereals Value Share (%) by Wealth Groups, 2012
Figure 7: Brazil Bakery and Cereals Value Share (%) by Busy Lives Groups, 2012
Figure 8: Brazil Baking Ingredients Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: Brazil Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: Brazil Baking Mixes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: Brazil Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: Brazil Bread and Rolls Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: Brazil Bread and Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: Brazil Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: Brazil Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: Brazil Cereal Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: Brazil Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: Brazil Cereals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 19: Brazil Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 20: Brazil Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 21: Brazil Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 22: Brazil Dough Products Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 23: Brazil Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 24: Brazil Energy Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 25: Brazil Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 26: Brazil Morning Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 27: Brazil Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 28: Brazil Savory Biscuits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 29: Brazil Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 30: Brazil Bakery and Cereals Market Share (US$ ), by Category, 2012
Figure 31: Brazil Bakery and Cereals Expenditure Per Capita (US$), by Category, 2012
Figure 32: Brazil Bakery and Cereals Expenditure Per Household (US$), by Category
Figure 33: Brazil Bakery and Cereals Survey-tracked Retailer Shares by Volume (% of Kg) of Organized Retail, 2012
Figure 34: Brazil Baking Ingredients Survey-tracked Retailer Shares by Volume (Kg ) of Organized Retail, 2012
Figure 35: Brazil Baking Mixes Survey-tracked Retailer Shares by Volume (Kg ) of Organized Retail, 2012
Figure 36: Brazil Bread and Rolls Survey-tracked Retailer Shares by Volume of Organized Retail (Kg ), 2012
Figure 37: Brazil Cakes, Pastries and Sweet Pies Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012
Figure 38: Brazil Cereal Bars Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Figure 39: Brazil Cereals Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012
Figure 40: Brazil Cookies (sweet Biscuits) Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Figure 41: Brazil Dough Products Survey-tracked Retailer Shares by Volume of Organized Retail (Kg ), 2012
Figure 42: Brazil Energy Bars Survey-tracked Retailer Shares by Volume of Organized Retail (Kg ), 2012
Figure 43: Brazil Morning Goods Survey-tracked Retailer Shares by Volume of Organized Retail (Kg of Organized Retail), 2012
Figure 44: Brazil Savory Biscuits Survey-tracked Retailer Shares by Volume of Organized Retail (Kg ), 2012

Companies Mentioned

A. Angeloni, Carrefour, CompanhiaBrasileira de Distribuicao, Coop Cooperativa de Consumo, G.Barbosa ,Irm ,aosBretas


Read the full report:
The Brazilian Bakery and Cereals Market: What Consumers Eat and Why?
http://www.reportbuyer.com/food_drink/bakery_cereals/brazilian_bakery_ce...

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

 

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SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
Between the compelling mockups and specs produced by your analysts and designers, and the resulting application built by your developers, there is a gulf where projects fail, costs spiral out of control, and applications fall short of requirements. In his session at @DevOpsSummit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, presented a new approach where business and development users collaborate – each using tools appropriate to their goals and expertise – to build mocku...
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...
Graylog, Inc., has added the capability to collect, centralize and analyze application container logs from within Docker. The Graylog logging driver for Docker addresses the challenges of extracting intelligence from within Docker containers, where most workloads are dynamic and log data is not persisted or stored. Using Graylog, DevOps and IT Ops teams can pinpoint the root cause of problems to deliver new applications faster and minimize downtime.
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Learn how you can use the CoSN SEND II Decision Tree for Education Technology to make sure that your K–12 technology initiatives create a more engaging learning experience that empowers students, teachers, and administrators alike.
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.