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The US Bakery and Cereals Market: What Consumers Eat and Why?

LONDON, Jan. 20, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The US Bakery and Cereals Market: What Consumers Eat and Why?

Product Synopsis

This report provides the results for the Bakery and Cereals market in the US from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Bakery and Cereals market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey based data on consumer trends and consumer groups and market data that show the exact the size of consumer groups, how much of the Bakery and Cereals market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. Cereals and Bread products are considered staple foods and therefore recession has not really affected their consumption pattern. On the other hand, Bakery products such as Cakes and Cookies are not considered essential items so consumption patterns have been comparatively affected.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of Consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Baking Ingredients, Baking Mixes, Bread and Rolls, Cakes, Pastries and Sweet Pies, Cereal Bars, Cereals, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

The proportion of consumers of Cereals in the US is fairly high for all age groups; however, there is a peak for Tweens and Early Teens. This group covers an age where children can begin to prepare their own basic snacks without parental assistance. Although Cereal is usually eaten as a breakfast item it can also be consumed as a snack and is simple enough to prepare. Consumers in older age groups have access to alternative snack items. Marketers should use this information to target their advertising towards increasing consumption rates in Kids and Babies group as they do not have the most heavy rate users.

The population of consumers participating in this survey from the US is split fairly evenly between Male and Female. However, in both the Cookies (Sweet Biscuits) and Savory Biscuits categories the Male to Female ratio differs significantly. More Males consume Cookies and more Females consume Savory Biscuits. Marketers can take advantage of this gender difference in their advertising campaigns for these products.

Approximately 30% of the population in the US are heavy consumers of Morning Goods. This is not surprising and reflects the breakfast habits of US consumers. This is a mature market and it will be difficult for marketers to encourage consumers to increase their consumption rates or extend the market to non-users without fully appreciating the trends and influences behind their choices.

Key Highlights

Not only do a large proportion of the US consumers highlight that specific consumer trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.

The majority of the retail share by value of the Bakery and Cereals market in the US is dominated by just two retailers. The remainder of the market is fragmented, which gives producers average bargaining power when dealing with retailers.

Private Label penetration in the Bakery and Cereals market in the US varies from a few percent in the Baking Mixes market to well over a quarter of the Bread and Rolls market. This indicates varying levels of consumer brand loyalty and national brand domination. In some markets such as Savory Biscuits, however, there is still room for Private Label growth.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Bakery and Cereals Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Baking Ingredients
3.2.2 Baking Mixes
3.2.3 Bread and Rolls
3.2.4 Cakes, Pastries and Sweet Pies
3.2.5 Cereal Bars
3.2.6 Cereals
3.2.7 Cookies (sweet Biscuits)
3.2.8 Dough Products
3.2.9 Energy Bars
3.2.10 Morning Goods
3.2.11 Savory Biscuits
3.3 Behavioral Trends and Market Value
3.3.1 Baking Ingredients
3.3.2 Baking Mixes
3.3.3 Bread and Rolls
3.3.4 Cakes, Pastries and Sweet Pies
3.3.5 Cereal Bars
3.3.6 Cereals
3.3.7 Cookies (sweet Biscuits)
3.3.8 Dough Products
3.3.9 Energy Bars
3.3.10 Morning Goods
3.3.11 Savory Biscuits
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Baking Ingredients
4.1.2 Baking Mixes
4.1.3 Bread and Rolls
4.1.4 Cakes, Pastries and Sweet Pies
4.1.5 Cereal Bars
4.1.6 Cereals
4.1.7 Cookies (sweet Biscuits)
4.1.8 Dough Products
4.1.9 Energy Bars
4.1.10 Morning Goods
4.1.11 Savory Biscuits
4.2 Consumer Profiles by Product Category
4.2.1 Baking Ingredients
4.2.2 Baking Mixes
4.2.3 Bread and Rolls
4.2.4 Cakes, Pastries and Sweet Pies
4.2.5 Cereal Bars
4.2.6 Cereals
4.2.7 Cookies (sweet Biscuits)
4.2.8 Dough Products
4.2.9 Energy Bars
4.2.10 Morning Goods
4.2.11 Savory Biscuits
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Bakery and Cereals Brand Choice and Private Label Consumer Penetration
5.2.1 Baking Ingredients
5.2.2 Baking Mixes
5.2.3 Bread and Rolls
5.2.4 Cakes, Pastries and Sweet Pies
5.2.5 Cereal Bars
5.2.6 Cereals
5.2.7 Cookies (sweet Biscuits)
5.2.8 Dough Products
5.2.9 Energy Bars
5.2.10 Morning Goods
5.2.11 Savory Biscuits
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Bakery and Cereals
6.1.2 Baking Ingredients
6.1.3 Baking Mixes
6.1.4 Bread and Rolls
6.1.5 Cakes, Pastries and Sweet Pies
6.1.6 Cereal Bars
6.1.7 Cereals
6.1.8 Cookies (sweet Biscuits)
6.1.9 Dough Products
6.1.10 Energy Bars
6.1.11 Morning Goods
6.1.12 Savory Biscuits
7 Consumption Impact: Market Valuation
7.1 Bakery and Cereals Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Bakery and Cereals Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Bakery and Cereals Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Bakery and Cereals
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Baking Ingredients
8.2.2 Retail Share by Volume - Baking Mixes
8.2.3 Retail Share by Volume - Bread and Rolls
8.2.4 Retail Share by Volume - Cakes, Pastries and Sweet Pies
8.2.5 Retail Share by Volume - Cereal Bars
8.2.6 Retail Share by Volume - Cereals
8.2.7 Retail Share by Volume - Cookies (sweet Biscuits)
8.2.8 Retail Share by Volume - Dough Products
8.2.9 Retail Share by Volume - Energy Bars
8.2.10 Retail Share by Volume - Morning Goods
8.2.11 Retail Share by Volume - Savory Biscuits
8.3 Profiles of End-Consumers of Bakery and Cereals, by Retailer Used
8.3.1 Costco
8.3.2 Kroger
8.3.3 Publix
8.3.4 Safeway
8.3.5 Wal-Mart
8.3.6 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Bakery and Cereals Market
Table 2: United States Survey Respondent profile (weighted), 2012
Table 3: United States Bakery and Cereals Value Share (%), by Age Groups, 2012
Table 4: United States Bakery and Cereals Value Share (%), by Gender, 2012
Table 5: United States Bakery and Cereals Value Share (%), by Urban and Rural Dwellers, 2012
Table 6: United States Bakery and Cereals Value Share (%) by Education Level Achieved Groups, 2012
Table 7: United States Bakery and Cereals Value Share (%) by Wealth Groups, 2012
Table 8: United States Bakery and Cereals Value Share (%) by Busy Lives Groups, 2012
Table 9: United States Baking Ingredients Consumer Group Share (% market value), 2012
Table 10: United States Baking Mixes Consumer Group Share (% market value), 2012
Table 11: United States Bread and Rolls Consumer Group Share (% market value), 2012
Table 12: United States Cakes, Pastries and Sweet Pies Consumer Group Share (% market value), 2012
Table 13: United States Cereal Bars Consumer Group Share (% market value), 2012
Table 14: United States Cereals Consumer Group Share (% market value), 2012
Table 15: United States Cookies (sweet Biscuits) Consumer Group Share (% market value), 2012
Table 16: United States Dough Products Consumer Group Share (% market value), 2012
Table 17: United States Energy Bars Consumer Group Share (% market value), 2012
Table 18: United States Morning Goods Consumer Group Share (% market value), 2012
Table 19: United States Savory Biscuits Consumer Group Share (% market value), 2012
Table 20: United States Total Baking Ingredients Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 21: United States Total Baking Mixes Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 22: United States Total Bread and Rolls Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 23: United States Total Cakes, Pastries and Sweet Pies Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 24: United States Total Cereal Bars Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 25: United States Total Cereals Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 26: United States Total Cookies (sweet Biscuits) Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 27: United States Total Dough Products Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 28: United States Total Energy Bars Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 29: United States Total Morning Goods Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 30: United States Total Savory Biscuits Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 31: United States Baking Ingredients Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 32: United States Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 33: United States Baking Mixes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 34: United States Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 35: United States Bread and Rolls Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 36: United States Bread and Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 37: United States Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 38: United States Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 39: United States Cereal Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 40: United States Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 41: United States Cereals Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 42: United States Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 43: United States Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 44: United States Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 45: United States Dough Products Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 46: United States Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 47: United States Energy Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 48: United States Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 49: United States Morning Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 50: United States Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 51: United States Savory Biscuits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 52: United States Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 53: United States Baking Ingredients Consumer Profiles (% consumers by sub-group), 2012
Table 54: United States Baking Mixes Consumer Profiles (% consumers by sub-group), 2012
Table 55: United States Bread and Rolls Consumer Profiles (% consumers by sub-group), 2012
Table 56: United States Cakes, Pastries and Sweet Pies Consumer Profiles (% consumers by sub-group), 2012
Table 57: United States Cereal Bars Consumer Profiles (% consumers by sub-group), 2012
Table 58: United States Cereals Consumer Profiles (% consumers by sub-group), 2012
Table 59: United States Cookies (sweet Biscuits) Consumer Profiles (% consumers by sub-group), 2012
Table 60: United States Dough Products Consumer Profiles (% consumers by sub-group), 2012
Table 61: United States Energy Bars Consumer Profiles (% consumers by sub-group), 2012
Table 62: United States Morning Goods Consumer Profiles (% consumers by sub-group), 2012
Table 63: United States Savory Biscuits Consumer Profiles (% consumers by sub-group), 2012
Table 64: United States Bakery and Cereals Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 65: United States Baking Ingredients Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 66: United States Baking Mixes Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 67: United States Bread and Rolls Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 68: United States Cakes, Pastries and Sweet Pies Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 69: United States Cereal Bars Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 70: United States Cereals Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 71: United States Cookies (sweet Biscuits) Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 72: United States Dough Products Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 73: United States Energy Bars Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 74: United States Morning Goods Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 75: United States Savory Biscuits Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 76: United States Bakery and Cereals: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 77: United States, Baking Ingredients: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 78: United States, Baking Mixes: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 79: United States, Bread and Rolls: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 80: United States, Cakes, Pastries and Sweet Pies: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 81: United States, Cereal Bars: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 82: United States, Cereals: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 83: United States, Cookies (sweet Biscuits): Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 84: United States, Dough Products: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 85: United States, Energy Bars: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 86: United States, Morning Goods: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 87: United States, Savory Biscuits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 88: United States Bakery and Cereals Market Value (US Dollar million), by Category, 2012
Table 89: United States Bakery and Cereals Market Volume (Kg m), by Category, 2012
Table 90: United States Bakery and Cereals Market Value (US$ million), by Category, 2012
Table 91: United States Bakery and Cereals Expenditure Per Capita (US Dollar), by Category, 2012
Table 92: United States Bakery and Cereals Expenditure Per Household (US Dollar), by Category
Table 93: United States Bakery and Cereals Market Volume (Kgm), by Category, 2012
Table 94: United States Bakery and Cereals Consumption Per Capita (Kg / Population ), by Category, 2012
Table 95: United States Bakery and Cereals Consumption Per Household (Kg / Households ), by Category, 2012
Table 96: United States Bakery and Cereals Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Table 97: United States Baking Ingredients Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 98: United States Baking Mixes Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 99: United States Bread and Rolls Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 100: United States Cakes, Pastries and Sweet Pies Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 101: United States Cereal Bars Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 102: United States Cereals Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 103: United States Cookies (sweet Biscuits) Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 104: United States Dough Products Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 105: United States Energy Bars Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 106: United States Morning Goods Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 107: United States Savory Biscuits Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 108: United States: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2012
Table 109: United States: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2012
Table 110: United States: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2012
Table 111: United States: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2012
Table 112: United States: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2012
Table 113: United States: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: United States Bakery and Cereals Value Share (%), by Age Groups, 2012
Figure 3: United States Bakery and Cereals Value Share (%), by Gender, 2012
Figure 4: United States Bakery and Cereals Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United States Bakery and Cereals Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United States Bakery and Cereals Value Share (%) by Wealth Groups, 2012
Figure 7: United States Bakery and Cereals Value Share (%) by Busy Lives Groups, 2012
Figure 8: United States Baking Ingredients Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United States Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United States Baking Mixes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United States Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United States Bread and Rolls Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: United States Bread and Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: United States Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: United States Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: United States Cereal Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: United States Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: United States Cereals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 19: United States Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 20: United States Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 21: United States Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 22: United States Dough Products Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 23: United States Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 24: United States Energy Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 25: United States Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 26: United States Morning Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 27: United States Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 28: United States Savory Biscuits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 29: United States Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 30: United States Bakery and Cereals Market Value (US$ million), by Category, 2012
Figure 31: United States Bakery and Cereals Expenditure Per Capita (US$), by Category, 2012
Figure 32: United States Bakery and Cereals Expenditure Per Household (US$), by Category
Figure 33: United States Bakery and Cereals Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Figure 34: United States Baking Ingredients Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 35: United States Baking Mixes Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 36: United States Bread and Rolls Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 37: United States Cakes, Pastries and Sweet Pies Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 38: United States Cereal Bars Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 39: United States Cereals Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 40: United States Cookies (sweet Biscuits) Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 41: United States Dough Products Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 42: United States Energy Bars Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 43: United States Morning Goods Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 44: United States Savory Biscuits Survey-tracked Retailer Shares by Volume (Kg m), 2012

Companies Mentioned

Walmart, Kroger, Costco, Publix , Safeway

Read the full report:
The US Bakery and Cereals Market: What Consumers Eat and Why?
http://www.reportbuyer.com/food_drink/bakery_cereals/us_bakery_cereals_market_consumers_eat_why_1.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Bakery_and_Pastry

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer

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Judith Hurwitz is president and CEO of Hurwitz & Associates, a Needham, Mass., research and consulting firm focused on emerging technology, including big data, cognitive computing and governance. She is co-author of the book Cognitive Computing and Big Data Analytics, published in 2015. Her Cloud Expo session, "What Is the Business Imperative for Cognitive Computing?" is scheduled for Wednesday, June 8, at 8:40 a.m. In it, she puts cognitive computing into perspective with its value to the busin...
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SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...