Welcome!

News Feed Item

Government of Canada and Canadian Cancer Society Launch Break It Off Smoking Cessation Campaign

Young adults encouraged to end their "bad relationship" with smoking

VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 01/20/14 -- Health Canada

The Government of Canada and the Canadian Cancer Society (CCS) are launching Break It Off, a joint tobacco cessation, awareness and outreach campaign aimed at young Canadians. This campaign is part of the Government of Canada's multi-year $4.8 million investment to help young adults quit smoking and stay smoke-free.

Parliamentary Secretary Eve Adams unveiled the campaign at an event in Vancouver today. The multi-year campaign targets young adult smokers aged 20-24, who have a higher rate of smoking than the general population. The Break It Off campaign encourages young adult smokers to "break off" their bad relationship with smoking and stay smoke-free. Following the relationship theme, tools and resources have been developed to assist smokers as they move through various stages of breaking up with smoking, and builds on the success of a smaller-scale campaign funded by Health Canada and led by the CCS across six provinces in 2012.

Users can download a mobile app from the campaign website to track and share their progress with quitting smoking through Facebook, including the number of cigarettes "dumped". The website also allows visitors to connect with others who are trying to quit or who have already quit through other social media channels such as Twitter and YouTube.

The Biggest Break-up Tour will travel across Canada until March. Information on events in your area or to participate online, visit the Break It Off website.

Quick Facts

- The current smoking rate among Canadians (aged 15 years and older) is at an all-time low of 16 per cent versus 20% for young adult smokers aged 20-24.

- Since the inception of the Federal Tobacco Control Strategy, Canada has invested more than $500 million to help Canadians quit smoking and to prevent Canadians from starting to smoke.

- Canadians needing support to quit smoking can call a quit coach through the toll-free pan-Canadian quitline at 1-866-366-3667 or visit Healthy Canadians online.

Quotes

"Every 14 minutes, a Canadian dies from tobacco use. Research shows us that if a smoker quits smoking before age 40, the risk of dying from tobacco-related illnesses is reduced by as much as 90%. Through initiatives such as Break It Off, our Government is helping save lives by encouraging young Canadians to Break It Off with smoking. "

Eve Adams, Parliamentary Secretary to the Minister of Health

"Quitting enables smokers to immediately improve their health, feel better, and save money. This campaign will provide support to young Canadians who are trying to make a clean break with smoking and help them move on with their lives"

Pamela Fralick, President and Chief Executive Officer, Canadian Cancer Society

Related Products

Fact Sheet - Break It Off Smoking Cessation Campaign

Associated Links

Break It Off

Break It Off - Mobile App

Healthy Canadians - Smoking & Tobacco

Healthy Canadians - You Can Quit Smoking

Quit4Life

On the Road to Quitting Guides to Becoming a Non-Smoker

Health Canada news releases are available on the Internet at: www.healthcanada.gc.ca/media

Contacts:
Michael Bolkenius
Office of the Honourable Rona Ambrose
Federal Minister of Health
(613) 957-0200

Health Canada
Media Relations
(613) 957-2983

Public Inquiries:
(613) 957-2991
1-866-225-0709

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Akana has announced the availability of version 8 of its API Management solution. The Akana Platform provides an end-to-end API Management solution for designing, implementing, securing, managing, monitoring, and publishing APIs. It is available as a SaaS platform, on-premises, and as a hybrid deployment. Version 8 introduces a lot of new functionality, all aimed at offering customers the richest API Management capabilities in a way that is easier than ever for API and app developers to use.
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.