Welcome!

News Feed Item

Government of Canada and Canadian Cancer Society Launch Break It Off Smoking Cessation Campaign

Young adults encouraged to end their "bad relationship" with smoking

VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 01/20/14 -- Health Canada

The Government of Canada and the Canadian Cancer Society (CCS) are launching Break It Off, a joint tobacco cessation, awareness and outreach campaign aimed at young Canadians. This campaign is part of the Government of Canada's multi-year $4.8 million investment to help young adults quit smoking and stay smoke-free.

Parliamentary Secretary Eve Adams unveiled the campaign at an event in Vancouver today. The multi-year campaign targets young adult smokers aged 20-24, who have a higher rate of smoking than the general population. The Break It Off campaign encourages young adult smokers to "break off" their bad relationship with smoking and stay smoke-free. Following the relationship theme, tools and resources have been developed to assist smokers as they move through various stages of breaking up with smoking, and builds on the success of a smaller-scale campaign funded by Health Canada and led by the CCS across six provinces in 2012.

Users can download a mobile app from the campaign website to track and share their progress with quitting smoking through Facebook, including the number of cigarettes "dumped". The website also allows visitors to connect with others who are trying to quit or who have already quit through other social media channels such as Twitter and YouTube.

The Biggest Break-up Tour will travel across Canada until March. Information on events in your area or to participate online, visit the Break It Off website.

Quick Facts

- The current smoking rate among Canadians (aged 15 years and older) is at an all-time low of 16 per cent versus 20% for young adult smokers aged 20-24.

- Since the inception of the Federal Tobacco Control Strategy, Canada has invested more than $500 million to help Canadians quit smoking and to prevent Canadians from starting to smoke.

- Canadians needing support to quit smoking can call a quit coach through the toll-free pan-Canadian quitline at 1-866-366-3667 or visit Healthy Canadians online.

Quotes

"Every 14 minutes, a Canadian dies from tobacco use. Research shows us that if a smoker quits smoking before age 40, the risk of dying from tobacco-related illnesses is reduced by as much as 90%. Through initiatives such as Break It Off, our Government is helping save lives by encouraging young Canadians to Break It Off with smoking. "

Eve Adams, Parliamentary Secretary to the Minister of Health

"Quitting enables smokers to immediately improve their health, feel better, and save money. This campaign will provide support to young Canadians who are trying to make a clean break with smoking and help them move on with their lives"

Pamela Fralick, President and Chief Executive Officer, Canadian Cancer Society

Related Products

Fact Sheet - Break It Off Smoking Cessation Campaign

Associated Links

Break It Off

Break It Off - Mobile App

Healthy Canadians - Smoking & Tobacco

Healthy Canadians - You Can Quit Smoking

Quit4Life

On the Road to Quitting Guides to Becoming a Non-Smoker

Health Canada news releases are available on the Internet at: www.healthcanada.gc.ca/media

Contacts:
Michael Bolkenius
Office of the Honourable Rona Ambrose
Federal Minister of Health
(613) 957-0200

Health Canada
Media Relations
(613) 957-2983

Public Inquiries:
(613) 957-2991
1-866-225-0709

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists discussed...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
Join us at Cloud Expo June 6-8 to find out how to securely connect your cloud app to any cloud or on-premises data source – without complex firewall changes. More users are demanding access to on-premises data from their cloud applications. It’s no longer a “nice-to-have” but an important differentiator that drives competitive advantages. It’s the new “must have” in the hybrid era. Users want capabilities that give them a unified view of the data to get closer to customers and grow business. The...
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists loo...
"Tintri focuses on the Ops side of the DevOps, which basically is pushing more and more of the accessibility of the infrastructure to the developers and trying to get behind the scenes," explained Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...