Welcome!

News Feed Item

Government of Canada and Canadian Cancer Society Launch Break It Off Smoking Cessation Campaign

Young adults encouraged to end their "bad relationship" with smoking

VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 01/20/14 -- Health Canada

The Government of Canada and the Canadian Cancer Society (CCS) are launching Break It Off, a joint tobacco cessation, awareness and outreach campaign aimed at young Canadians. This campaign is part of the Government of Canada's multi-year $4.8 million investment to help young adults quit smoking and stay smoke-free.

Parliamentary Secretary Eve Adams unveiled the campaign at an event in Vancouver today. The multi-year campaign targets young adult smokers aged 20-24, who have a higher rate of smoking than the general population. The Break It Off campaign encourages young adult smokers to "break off" their bad relationship with smoking and stay smoke-free. Following the relationship theme, tools and resources have been developed to assist smokers as they move through various stages of breaking up with smoking, and builds on the success of a smaller-scale campaign funded by Health Canada and led by the CCS across six provinces in 2012.

Users can download a mobile app from the campaign website to track and share their progress with quitting smoking through Facebook, including the number of cigarettes "dumped". The website also allows visitors to connect with others who are trying to quit or who have already quit through other social media channels such as Twitter and YouTube.

The Biggest Break-up Tour will travel across Canada until March. Information on events in your area or to participate online, visit the Break It Off website.

Quick Facts

- The current smoking rate among Canadians (aged 15 years and older) is at an all-time low of 16 per cent versus 20% for young adult smokers aged 20-24.

- Since the inception of the Federal Tobacco Control Strategy, Canada has invested more than $500 million to help Canadians quit smoking and to prevent Canadians from starting to smoke.

- Canadians needing support to quit smoking can call a quit coach through the toll-free pan-Canadian quitline at 1-866-366-3667 or visit Healthy Canadians online.

Quotes

"Every 14 minutes, a Canadian dies from tobacco use. Research shows us that if a smoker quits smoking before age 40, the risk of dying from tobacco-related illnesses is reduced by as much as 90%. Through initiatives such as Break It Off, our Government is helping save lives by encouraging young Canadians to Break It Off with smoking. "

Eve Adams, Parliamentary Secretary to the Minister of Health

"Quitting enables smokers to immediately improve their health, feel better, and save money. This campaign will provide support to young Canadians who are trying to make a clean break with smoking and help them move on with their lives"

Pamela Fralick, President and Chief Executive Officer, Canadian Cancer Society

Related Products

Fact Sheet - Break It Off Smoking Cessation Campaign

Associated Links

Break It Off

Break It Off - Mobile App

Healthy Canadians - Smoking & Tobacco

Healthy Canadians - You Can Quit Smoking

Quit4Life

On the Road to Quitting Guides to Becoming a Non-Smoker

Health Canada news releases are available on the Internet at: www.healthcanada.gc.ca/media

Contacts:
Michael Bolkenius
Office of the Honourable Rona Ambrose
Federal Minister of Health
(613) 957-0200

Health Canada
Media Relations
(613) 957-2983

Public Inquiries:
(613) 957-2991
1-866-225-0709

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and valu...
SYS-CON Events announced today that Twistlock, the leading provider of cloud container security solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Twistlock is the industry's first enterprise security suite for container security. Twistlock's technology addresses risks on the host and within the application of the container, enabling enterprises to consistently enforce security policies, monitor...
This talk centers around how to automate best practices in a multi-/hybrid-cloud world based on our work with customers like GE, Discovery Communications and Fannie Mae. Today’s enterprises are reaping the benefits of cloud computing, but also discovering many risks and challenges. In the age of DevOps and the decentralization of IT, it’s easy to over-provision resources, forget that instances are running, or unintentionally expose vulnerabilities.
Everywhere we turn in our industry we can find strong opinions about the direction, type and nature of cloud’s impact on computing and business. Another word that is used in every context in our industry is “hybrid.” In his session at 20th Cloud Expo, Alvaro Gonzalez, Director of Technical, Partner and Field Marketing at Peak 10, will use a combination of a few conceptual props and some research recently commissioned by Peak 10 to offer a real-world consideration of how the various categories of...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
The 21st International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to ov...
SYS-CON Events announced today that Systena America will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Systena Group has been in business for various software development and verification in Japan, US, ASEAN, and China by utilizing the knowledge we gained from all types of device development for various industries including smartphones (Android/iOS), wireless communication, security technology and IoT serv...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.