Welcome!

News Feed Item

ProfNet Experts Available on Price Transparency, Direct Marketing, More

Also in This Edition: Jobs for Writers and Media Industry Blog Posts

NEW YORK, Jan. 20, 2014 /PRNewswire/ -- Below are experts from the ProfNet network that are available to discuss timely issues in your coverage area. If you are interested in interviewing any of the experts, please contact them via the contact information at the end of the listing. To receive these updates by email, send a note to [email protected] with the industries you cover, and we'll add you to the appropriate edition. 

If you are in need of additional experts, you can also submit a query to the hundreds of thousands of experts in our network. You can filter your request by institution type and geographic location to get the most targeted responses. The best part? It's free! Just fill out the query form to get started.

If you have any questions or need assistance with any aspect of ProfNet, please drop us a note at [email protected].

EXPERT ALERTS

  • Price Transparency and the Legal Marketplace
  • Retail Real Estate Investment Trends for 2014
  • Google Ranked Among the Top Ten Technology Direct Marketers for 2014

MEDIA JOBS

  • Education Reporter – Corpus Christi Caller-Times (TX)
  • Internet News Manager – Newsday (NY)
  • Local News Reporter – The Daily News (WA)

OTHER NEWS & RESOURCES

  • From Apple[ton] to the Big Apple
  • Blog Notes: Yoga and Boat Blogs
  • Grammar Hammer: Passive Aggressive

EXPERT ALERTS:

Price Transparency and the Legal Marketplace
Josh King
General Counsel and VP of Business Development
Avvo, Inc.
"Price transparency exists in virtually all marketplaces for goods and services – it's what allows consumer to compare prices and providers in just a few mouse clicks. While the marketplace for non-elective healthcare is biggest exception to this rule, the legal marketplace runs a close second.  It's shockingly hard to find price information.  Hourly rates, sure.  But that doesn't offer much help.  An hourly rate doesn't tell someone with a limited income, with a budget, what it's actually going to cost to address a legal problem.  I'm talking about fixed prices, packaged legal services, things that are predictable and comparable.  That sort of offer is rarer than a blue moon when it comes to lawyers. Why?  Because our industry is both incredibly conservative and shockingly risk-averse.  And it's not doing consumers any favors. It's time to lose the lawyerly, risk-averse mindset and embrace the commoditization.  So what if some of the clients who are attracted to your fixed-price offer need more complicated services?  Every other business in the world calls that an 'upsell.'  As long as you clearly disclose what's in – and what isn't in – your fixed price offer, you shouldn't fear the upsell discussion.  In fact, you should regard the fixed price offer as a great lead generation source for your higher-end services."
As general counsel and vice president of business development at Avvo, he is responsible for Avvo's legal, business development, business operations, customer service, finance and human resources functions. He is also a frequent writer and speaker on interactive media and professional ethics issues. Prior to joining Avvo in 2007, he spent over a decade in the wireless industry, in a mix of legal and non-legal roles: vice president, corporate development at AT&T Wireless, director of business development for Clearwire, and general counsel for Cellular One of San Francisco. He started his legal career as a litigator in the San Francisco Bay Area.  
Bio: http://tinyurl.com/ojzbdal
Website: http://www.avvo.com
Media Contact: Kari Day, [email protected]

Retail Real Estate Investment Trends for 2014
Greg Schott
Managing Principal
L3 Capital LLC
Retail was hit hard in suburban locations during the recession, but one market that remained strong and continues to improve is the urban luxury market. As a result, real estate investors have found this to be a very favorable market for returns. Says Schott: "Cap rates in urban cores are reaching historic lows and rents are continuing to increase in prime locations. Investors who have entered these markets have seen favorable returns and strong retailers view them as safe moves. For example, L3 recently sold two properties in the Beverly Hills and West Hollywood market for a combined $62 million, approximately $27 million more than it paid for the properties a few years ago. However, as cap rates continue to decrease and prime locations become more expensive, investors will begin to look at secondary and tertiary markets for opportunities in 2014."
Schott is available to discuss trends in retailer activity, specific urban markets in the U.S. -- including Chicago, New York and LA -- and retail investment strategy. Based in Chicago, L3 Capital LLC is a real estate investment firm focused on institutional quality urban retail investments within first tier U.S. metropolitan markets.
Website: http://www.l3capital.com
Media Contact: Mark Thomton, [email protected]

Google Ranked Among the Top Ten Technology Direct Marketers for 2013
Craig Simpson 
Owner 
Simpson Direct, Inc. 
"Google is ranked among the top ten direct marketers for 2013. Their use of direct mail shows that even large online companies have found direct mail to be extremely effective. Even those companies that promote advertising online use direct mail to find new customers. Direct mail may be an old advertising medium, but it is still relevant in today's marketplace."
Simpson is available to discuss why companies that collect data and sell online advertising still choose to promote their services with direct-mail marketing, and how small-business owners can effectively converge their digital and direct marketing efforts. He is the author of "The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign" (Entrepreneur Press 2014) which reminds business owners of the importance of direct-mail marketing in a digital advertising marketplace. 
Website: http://simpson-direct.com   
Media Contact: Vanessa Campos[email protected]

****************

MEDIA JOBS:

Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board: http://bit.ly/pncjobboard

See more listings here.

*****************

OTHER NEWS & RESOURCES:

Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at [email protected]

  • 5 OLD-SCHOOL FREELANCE WRITER RULES YOU SHOULD BREAK. Want to know what successful freelancing veterans have learned about the changing nature of the writing business? Read on to see Dawn Papandrea's take: http://bit.ly/1dqPy8o
  • MEDIA 411: FOCUSING ON JOURNALISM SKILLS. There are lots of useful skills to make you stand out in the newsroom. Although this list is not all-inclusive, these are some of those considered particularly important in today's media world. Do you have any skills you would add to the list? http://bit.ly/19gCwhK 
  • HOW TECHNOLOGY CAN HELP WRITERS. Technology serves many purposes. It can really help make one's work less time consuming and more efficient. In a recent #ConnectChat, we discussed how technology can benefit writers with our guest Julio Ojeda-Zapata, author and technology writer at St. Paul Pioneer Press. http://bit.ly/1cPrsTM

PROFNET is an exclusive service of PR Newswire. To submit a request for experts: http://bit.ly/findexperts  To search the ProfNet Connect experts database: http://www.profnetconnect.com  To contact ProfNet by phone: +1-800-PROFNET, ext. 1  To share a thought on Expert Alerts: [email protected]

SOURCE ProfNet

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.