Click here to close now.


News Feed Item

ProfNet Experts Available on Price Transparency, Direct Marketing, More

Also in This Edition: Jobs for Writers and Media Industry Blog Posts

NEW YORK, Jan. 20, 2014 /PRNewswire/ -- Below are experts from the ProfNet network that are available to discuss timely issues in your coverage area. If you are interested in interviewing any of the experts, please contact them via the contact information at the end of the listing. To receive these updates by email, send a note to [email protected] with the industries you cover, and we'll add you to the appropriate edition. 

If you are in need of additional experts, you can also submit a query to the hundreds of thousands of experts in our network. You can filter your request by institution type and geographic location to get the most targeted responses. The best part? It's free! Just fill out the query form to get started.

If you have any questions or need assistance with any aspect of ProfNet, please drop us a note at [email protected].


  • Price Transparency and the Legal Marketplace
  • Retail Real Estate Investment Trends for 2014
  • Google Ranked Among the Top Ten Technology Direct Marketers for 2014


  • Education Reporter – Corpus Christi Caller-Times (TX)
  • Internet News Manager – Newsday (NY)
  • Local News Reporter – The Daily News (WA)


  • From Apple[ton] to the Big Apple
  • Blog Notes: Yoga and Boat Blogs
  • Grammar Hammer: Passive Aggressive


Price Transparency and the Legal Marketplace
Josh King
General Counsel and VP of Business Development
Avvo, Inc.
"Price transparency exists in virtually all marketplaces for goods and services – it's what allows consumer to compare prices and providers in just a few mouse clicks. While the marketplace for non-elective healthcare is biggest exception to this rule, the legal marketplace runs a close second.  It's shockingly hard to find price information.  Hourly rates, sure.  But that doesn't offer much help.  An hourly rate doesn't tell someone with a limited income, with a budget, what it's actually going to cost to address a legal problem.  I'm talking about fixed prices, packaged legal services, things that are predictable and comparable.  That sort of offer is rarer than a blue moon when it comes to lawyers. Why?  Because our industry is both incredibly conservative and shockingly risk-averse.  And it's not doing consumers any favors. It's time to lose the lawyerly, risk-averse mindset and embrace the commoditization.  So what if some of the clients who are attracted to your fixed-price offer need more complicated services?  Every other business in the world calls that an 'upsell.'  As long as you clearly disclose what's in – and what isn't in – your fixed price offer, you shouldn't fear the upsell discussion.  In fact, you should regard the fixed price offer as a great lead generation source for your higher-end services."
As general counsel and vice president of business development at Avvo, he is responsible for Avvo's legal, business development, business operations, customer service, finance and human resources functions. He is also a frequent writer and speaker on interactive media and professional ethics issues. Prior to joining Avvo in 2007, he spent over a decade in the wireless industry, in a mix of legal and non-legal roles: vice president, corporate development at AT&T Wireless, director of business development for Clearwire, and general counsel for Cellular One of San Francisco. He started his legal career as a litigator in the San Francisco Bay Area.  
Media Contact: Kari Day, [email protected]

Retail Real Estate Investment Trends for 2014
Greg Schott
Managing Principal
L3 Capital LLC
Retail was hit hard in suburban locations during the recession, but one market that remained strong and continues to improve is the urban luxury market. As a result, real estate investors have found this to be a very favorable market for returns. Says Schott: "Cap rates in urban cores are reaching historic lows and rents are continuing to increase in prime locations. Investors who have entered these markets have seen favorable returns and strong retailers view them as safe moves. For example, L3 recently sold two properties in the Beverly Hills and West Hollywood market for a combined $62 million, approximately $27 million more than it paid for the properties a few years ago. However, as cap rates continue to decrease and prime locations become more expensive, investors will begin to look at secondary and tertiary markets for opportunities in 2014."
Schott is available to discuss trends in retailer activity, specific urban markets in the U.S. -- including Chicago, New York and LA -- and retail investment strategy. Based in Chicago, L3 Capital LLC is a real estate investment firm focused on institutional quality urban retail investments within first tier U.S. metropolitan markets.
Media Contact: Mark Thomton, [email protected]

Google Ranked Among the Top Ten Technology Direct Marketers for 2013
Craig Simpson 
Simpson Direct, Inc. 
"Google is ranked among the top ten direct marketers for 2013. Their use of direct mail shows that even large online companies have found direct mail to be extremely effective. Even those companies that promote advertising online use direct mail to find new customers. Direct mail may be an old advertising medium, but it is still relevant in today's marketplace."
Simpson is available to discuss why companies that collect data and sell online advertising still choose to promote their services with direct-mail marketing, and how small-business owners can effectively converge their digital and direct marketing efforts. He is the author of "The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign" (Entrepreneur Press 2014) which reminds business owners of the importance of direct-mail marketing in a digital advertising marketplace. 
Media Contact: Vanessa Campos[email protected]



Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board:

See more listings here.



Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at [email protected]

  • 5 OLD-SCHOOL FREELANCE WRITER RULES YOU SHOULD BREAK. Want to know what successful freelancing veterans have learned about the changing nature of the writing business? Read on to see Dawn Papandrea's take:
  • MEDIA 411: FOCUSING ON JOURNALISM SKILLS. There are lots of useful skills to make you stand out in the newsroom. Although this list is not all-inclusive, these are some of those considered particularly important in today's media world. Do you have any skills you would add to the list? 
  • HOW TECHNOLOGY CAN HELP WRITERS. Technology serves many purposes. It can really help make one's work less time consuming and more efficient. In a recent #ConnectChat, we discussed how technology can benefit writers with our guest Julio Ojeda-Zapata, author and technology writer at St. Paul Pioneer Press.

PROFNET is an exclusive service of PR Newswire. To submit a request for experts:  To search the ProfNet Connect experts database:  To contact ProfNet by phone: +1-800-PROFNET, ext. 1  To share a thought on Expert Alerts: [email protected]


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Between the compelling mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how busine...
Interested in leveraging automation technologies and a cloud architecture to make developers more productive? Learn how PaaS can benefit your organization to help you streamline your application development, allow you to use existing infrastructure and improve operational efficiencies. Begin charting your path to PaaS with OpenShift Enterprise.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of, and Fred Yatzeck, principal architect leading product development at, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at th...
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction....
Today’s connected world is moving from devices towards things, what this means is that by using increasingly low cost sensors embedded in devices we can create many new use cases. These span across use cases in cities, vehicles, home, offices, factories, retail environments, worksites, health, logistics, and health. These use cases rely on ubiquitous connectivity and generate massive amounts of data at scale. These technologies enable new business opportunities, ways to optimize and automate, al...
Data loss happens, even in the cloud. In fact, if your company has adopted a cloud application in the past three years, data loss has probably happened, whether you know it or not. In his session at 17th Cloud Expo, Bryan Forrester, Senior Vice President of Sales at eFolder, will present how common and costly cloud application data loss is and what measures you can take to protect your organization from data loss.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at DevOps Summit, Bryan Cantrill, CTO at Joyent, will demonstrate a third path: containers on multi-tenant bare metal that maximizes performance, security, and networking connectivity.
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. Migration to cloud shifts computing resources from your data center, which can yield significant advantages provided that the cloud vendor an offer enterprise-grade quality for your application.
JFrog has announced a powerful technology for managing software packages from development into production. JFrog Artifactory 4 represents disruptive innovation in its groundbreaking ability to help development and DevOps teams deliver increasingly complex solutions on ever-shorter deadlines across multiple platforms JFrog Artifactory 4 establishes a new category – the Universal Artifact Repository – that reflects JFrog's unique commitment to enable faster software releases through the first pla...
IT data is typically silo'd by the various tools in place. Unifying all the log, metric and event data in one analytics platform stops finger pointing and provides the end-to-end correlation. Logs, metrics and custom event data can be joined to tell the holistic story of your software and operations. For example, users can correlate code deploys to system performance to application error codes.
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes ab...