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Fujitsu Introduces Solution for the New World of Omni-channel Retailing

Tokyo, Jan 21, 2014 - (JCN Newswire) - FUJITSU Retail Solution Market Place is a revolutionary new PoS application that increases retailer revenues by improving both customer service and enterprise efficiency in an Omni-channel world - Built on an innovative modular application architecture, it future-proofs retail IT investment and reduces the complexity and cost of technology deployment - Retail heritage, global scope and enterprise-integrated solutions and services make Fujitsu the perfect partner.

Fujitsu today introduces a new Omni-channel Point of Service (PoS) application that allows retailers to significantly increase revenue while reducing IT costs. FUJITSU Retail Solution Market Place achieves this by supporting enterprise-wide transaction and order fulfilment to deliver a consistent and seamless buying experience to their customers via traditional point of service (PoS), online and mobile channels. Fujitsu continues to reinforce its long-term commitment to the global retail sector around the world with the introduction of this revolutionary new solution, which was demonstrated at the National Retail Federation's Big Show 2014 in New York.

FUJITSU Market Place breaks down the barrier between orders and in-store shopping by combining both in a single transaction. For the customer, this delivers uniform pricing, promotion and customer-relationship experiences whether online, in-store or using a mobile device. It also allows the sales associate to transact business with the customer through a single application rather than switching between PoS and online order fulfillment, making the operation quicker, easier to learn and more likely to be accurate. And for the retailer, it provides increased profitability through a reduction of 'dropped baskets.'

To address the challenges of improving customer service and enterprise efficiency, FUJITSU Market Place works across the entire enterprise fulfilling all channels, and offers a range of deployment models to meet each retailer's different needs, budgets, not to mention business and timing priorities. Available globally from April 2014, it enables the use of a consistent single retailing solution across businesses trade channels, backed by Fujitsu's international strength and local retail know-how.

Investment risk is minimized and total cost of ownership is reduced by the solution's modular design. Retailers are able to deliver value-adding changes, such as installing new mobile devices and workflow in the store, by reusing standard retail functionality and without re-coding the existing PoS business logic. The solution's five-layer fully service-oriented application architecture also speeds and simplifies integration with SAP or other Enterprise Resource Management software.

From the shopper's perspective, FUJITSU Market Place enables retailers to simplify and improve their shopping experience. The solution helps retailers get back to the long-term personal relationships of the past that customers value. Whether browsing online, asking questions in the call center, confirming garment size and color choice by smartphone, or reviewing item details and ordering in-store on an tablet PC, the platform delivers continuity across channels, while helping the store employee quickly access consistent, real-time data.

Already a recognized leader in a wide range of Retail Solutions - such as PoS, self-service, and mobile solutions, applications and services - Fujitsu developed FUJITSU Market Place to serve as a cornerstone for delivering a differentiated customer experience that will increase sales, operational effectiveness for retail clients. By leveraging the deep retail expertise Fujitsu has built over the past 30 years - with more than 500 customers and 82,000 stores in more than 50 countries - retailers can now optimize multiple business models and align themselves with their customers to minimize the risk to their business from disruptive competitors. This enables retailers to add real value to their businesses, while providing an even more exceptional customer service.

Supporting quotes

George Lawrie, Vice President, Principal Analyst Serving Application Development & Delivery Professionals, Forrester Research, Inc. blogs, News From NRF, January 13, 2014

"Application development and delivery (AD&D) professionals in retail must contend with established categories of packaged apps for store operations, eCommerce, supply chain, and loyalty. But most packages hail from the pre-digital disruption era of mono-channel retail - store or eCommerce. AD&D pros must chart an application upgrade and integration course that delivers Omni-channel consumer experiences despite the incompatibility of the package data models with new use cases such as click-and-collect or buy online, return in store. I've had a sneak preview of the new FUJITSU Retail Solution Market Place and I'm excited because it helps retailers to orchestrate the applications and data they already have to meet consumers' cross-channel expectations."

David Concordel, Senior Vice President Global Retail, International Business, Fujitsu

"FUJITSU Retail Solution Market Place addresses the shift to the new consumerized world of retailing - one driven by customer urgency, convenience, item accessibility and customer service. Easy to integrate across borders, store models, existing technologies and with popular order-management solutions such as SAP, FUJITSU Market Place responds to change through its service-oriented architecture. Importantly, it also supports intelligence about the complete life of the order - regardless of how the order crosses multiple channels - enabling retailers to manage orders to save a sale, maximize revenue and keep customers happy."

Rod Vawdrey, Corporate Executive Vice President Fujitsu Limited and President, International Business, Fujitsu

"I've dedicated 25 years to international retail business, so can appreciate the massive scale of transformation the industry is facing. Fujitsu is leading a game-changing response, and I believe that FUJITSU Retail Solution Market Place will play a revolutionary role in enabling retailers to adjust with speed and agility to fundamental business change. It's a fitting legacy for Fujitsu, as this is by far the company's most significant retail innovation to date, leveraging its commitment to the sector and incomparable retail heritage."

Pricing and availability

Market Place will be available to retail customers globally through Fujitsu from April 30, 2014.

Online resources

- Fujitsu Retail Solutions:
- White Paper: Retailing Without Walls

About Fujitsu Limited

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.4 trillion yen (US$47 billion) for the fiscal year ended March 31, 2013 For more information, please see

Source: Fujitsu Limited

Fujitsu Limited
Public and Investor Relations

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