Welcome!

News Feed Item

Frost & Sullivan awards DHL Express Africa with the 2013 Market Penetration Leadership Award

DHL leveraged its first-mover advantage to become a recognised brand and achieve double digit growth in the region

CAPE TOWN, South Africa, Jan. 21, 2014 /PRNewswire/ -- Based on its recent research on the transport and logistics market, Frost & Sullivan presented DHL Express with the 2013 Sub-Saharan African Frost & Sullivan Market Penetration Leadership Award. DHL has not only survived, but thrived in the Sub-Saharan transport and logistics market by establishing partnerships with several postal agencies and retailers. This has not only made the lives of African consumers easier but has also saved the company considerable costs and allowed it to expand its footprint.

In 1978, DHL Express set up shop in Africa with a service outlet in South Africa, becoming the first international express company on the continent. Over the next 30 years, the company expanded to 300 service outlets across over 50 countries in Sub-Saharan Africa, including the newly established South Sudan. Over the last 18 months, DHL Express increased its footprint six fold to 2,200 service outlets to entrench its position as the market leader in international express.

One of the key drivers of this impressive market penetration was a canny partnership with postal agencies in Angola, Botswana, Gabon, Rwanda, Togo, Kenya, Lesotho, Mauritius, Nigeria, Swaziland and Zimbabwe, to name a few. The partnerships offer the company access to warehousing, local delivery chains knowledge and expertise about the local market.

The major driver for DHL's expansion into Africa, however, has been the company's foray into the informal retail market. Instead of establishing more of its own stores at exorbitant costs, DHL sought to mimic the strategy of successful telecommunications companies and approach informal outlets – outlets that sell airtime, clothing or anything that is relevant to the market. Starting with one store in Nairobi, it signed up over 1,800 partners across Africa, branded them as DHL outlets, trained their staff and promoted them to the communities they served.

While this increased the company's footprint in Africa, it also acted as a key investment into the local communities, contributing to local economic development. Adding DHL outlets not only increases connectivity for these markets, but also provides an opportunity to local entrepreneurs – either to open their own DHL service outlet and extend their product offering, or to simply take advantage of the company's services to grow beyond community or country borders.

This unique approach is mimicked in other areas of the DHL business, as the courier company uses innovative methods to expand and adapt.

"For instance, in 12 countries, DHL Express has motorbikes in its fleet of vehicles for better navigation through traffic and potholed roads to improve delivery times," said Frost & Sullivan Business Unit Leader for Energy & Environment, Cornelis van der Waal. "Similarly, the company uses boat transport in countries such as Congo, Nigeria and Tanzania to facilitate the speedy movement of shipments; and walking couriers in cities such as Cape Town due to heavy traffic, and to reduce its carbon footprint."

"Overall, the company is establishing itself as the service provider of choice in the transport and logistics market, with the largest network in Sub-Saharan Africa and first-class customer service," noted Van der Waal. "Furthermore, it is the only logistics provider to operate its own dedicated air fleet in Africa."'

"We're very proud to have been awarded this accolade," comments Charles Brewer, Managing Director for DHL Express Sub-Saharan Africa. "We've always had a superior network in Africa but, in the last year or two, we've significantly increased our reach, allowing us to expand into the continent and provide even better service for our customers. This is just further recognition of the fantastic work our employees have been doing across the continent."

Each year, Frost & Sullivan presents this award to a company that has demonstrated excellence in capturing the fastest measured rate of change of market share within its industry. This Award recognizes how fast a company increases its penetration of a market, in terms of revenues or units as specified.

Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About DHL

DHL is the global market leader in the logistics industry and "The Logistics company for the world." DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 285,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting environmental protection, disaster management and education.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us:     Start the discussion

Join Us:           Join our community

Subscribe:       Newsletter on "the next big thing"

Register:        Gain access to visionary innovation

Contact:

Samantha James
Corporate Communications Executive, Africa
Frost & Sullivan

[email protected]
P: +27 (0)21 680 3574

www.frost.com

SOURCE Frost & Sullivan

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We analyze the video streaming experience. We are gathering the user behavior in real time from the user devices and we analyze how users experience the video streaming," explained Eric Kim, Founder and CEO at Streamlyzer, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"This is specifically designed to accommodate some of the needs for high availability and failover in a network managed system for the major Korean corporations," stated Thomas Masters, Managing Director at InfranicsUSA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We are a leader in the market space called network visibility solutions - it enables monitoring tools and Big Data analysis to access the data and be able to see the performance," explained Shay Morag, VP of Sales and Marketing at Niagara Networks, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...