|By PR Newswire||
|January 21, 2014 04:00 AM EST||
MUNICH, January 21, 2014 /PRNewswire/ --
Triumph has been listening to women for over 120 years and in 2013, we surveyed thousands of women to uncover their issues and frustrations when it comes to selecting the perfect fitting lingerie.
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There are a surprising three million online searches every month on issues around bra size and despite comfort, shape and fit, ranking in the top attributes when choosing lingerie, 76% of women surveyed admitted to wearing the wrong bra size.
Of those surveyed, fashion and style was secondary to lingerie that makes the most of our clothes with 68% of women saying they choose lingerie to enhance their choice of outfit. Women spend an average of just $145 a year on lingerie compared to other size specific wardrobe essentials such as shoes, where women spend an average of $660 a year.
The survey revealed that 73% of women agreed that poorly fitting lingerie affected their confidence, negatively impacting their working day and in some cases affecting their performance when in a job interview scenario.
30% of women, globally, had never been for a proper bra fitting. Reasons for this included lack of knowledge of where or how to find the service. Interestingly, women in the US & UK were amongst the lowest percentage of women to have received a fitting in the last six months with 35%. Italian women were the highest percentage to have received a fitting with 64%, followed by France with 42% and Germany with 25%.
Eszter Szijarto, Head of Brand Marketing Triumph comments "At Triumph we believe in providing the best fitting lingerie for every shape and occasion. The perfect lingerie can dramatically improve the way you look and give you confidence and we believe that the first step to your perfect fit is to receive advice from experts who can offer correct measurement with advise on tailored cuts to flatter your natural body shape. 'Stand Up For Fit'is our mission to help women discover their actual size and to break down the barriers when searching for advise on lingerie and personal fittings".
Stand Up For Fit 2014 is Triumph's commitment to helping women with their lingerie issues. As well as dedicating an online fit guide full of helpful hints and style tips, we also offer a free in-store service to advice and support. Consumers can either book an appointment online or drop in to receive a personal fitting with our expert store advisors.
Discover your perfect fit and be inspired by our SUFF film at http://www.triumph.com, #StandUpForFit
Triumph International is one of the world's largest intimate apparel companies. It enjoys a presence in over 120 countries with the core brands Triumph®, sloggi®, Valisère® and HOM®. Globally, the company serves 40,000 wholesale customers and sells its products in 2,100 Triumph Stores as well as via several own online shops. Triumph International employs more than 36,000 people and achieves revenues of 2.1 billion Swiss francs (2012).
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