Click here to close now.

Welcome!

News Feed Item

Stand Up For Fit in 2014

MUNICH, January 21, 2014 /PRNewswire/ --

As the bra celebrates its 100th anniversary, Triumph, the Makers of Lingerie announce its mission to fit 100,000 women worldwide

Triumph, the brand that has been listening to women for over 120 years, is pleased to announce the findings of its recent survey of over 10,000 women. The result of which has inspired the brand to make a commitment to support consumers in selecting the best fitting lingerie for them, dubbed 'Stand Up for Fit'.

To view the Multimedia News Release, please click:

http://www.multivu.com/mnr/64183-triumph-bra-celebrates-100th-anniversary

Previous to this survey, Triumph discovered there were a surprisingly high number of online searches each month on issues around bra size and set out to survey women in order to find out what issues were found when choosing their lingerie. Despite finding that concerns included comfort, shape and fit, all ranking in the top attributes when choosing lingerie, over 76% of these women admitted to wearing the wrong bra size.

With this statistic in mind, in 2014 Triumph is launching 'Stand Up For Fit'; a brand commitment to fit over 100,000 women worldwide, and educate them on the importance of getting the correct fit, as often in-correct sizes can cause discomfort, health issues and back problems. As part of SUFF, Triumph are launching an online fit guide, full of helpful hints and style tips to ensure consumers have an expert educational tool to ensure women are supported in making decisions when selecting lingerie fitted to their needs.

Triumph will also offer a free in-store service to advise and support. Consumers can either book an appointment online or drop in to receive a personal fitting with expert store advisors.

Eszter Szijarto, Head of Brand Marketing Triumph comments:

"At Triumph we believe in providing the best fitting lingerie for every shape and occasion. The perfect lingerie can dramatically improve the way you look and give you confidence and we believe that the first step to your perfect fit is to receive advice from experts who can offer correct measurement with advise on tailored cuts to flatter your natural body shape. 'Stand Up For Fit' is our mission to help women discover their actual size and to break down the barriers when searching for advise on lingerie and personal fittings". 

Other survey findings include:

  • Fashion and style were less important attributes when searching online, yet lingerie that makes the most of our clothes ranked highly with 68% of women saying they choose lingerie to enhance their choice of outfit. Women spend an average of only £88 a year on lingerie compared to other size specific wardrobe essentials such as shoes, where women spend an average of £400 a year.

  • The Survey also revealed that over 73% of women agreed that badly fitting lingerie affected their confidence, negatively impacting on their working day and in some cases affecting their performance when in a job interview scenario.

  • An average 30% of women had never been for a proper bra fitting and reasons for this included lack of knowledge of where or how to find the service. Interestingly women in Italy were amongst the highest percentage of women to have received a fitting in the last six months with 64%, followed by France with 42% and closely followed by UK and US with 35% and Germany with 25%.

Discover your perfect fit and be inspired by our SUFF film at http://www.triumph.com, #StandUpForFit

Triumph International is one of the world's largest intimate apparel companies. It enjoys a presence in over 120 countries with the core brands Triumph®, sloggi®, Valisère® and HOM®. Globally, the company serves 40,000 wholesale customers and sells its products in 2,100 Triumph Stores as well as via several own online shops. Triumph International employs more than 36,000 people and achieves revenues of 2.1 billion Swiss francs (2012). 


Video: http://www.multivu.com/mnr/64183-triumph-bra-celebrates-100th-anniversary

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
Agile, which started in the development organization, has gradually expanded into other areas downstream - namely IT and Operations. Teams – then teams of teams – have streamlined processes, improved feedback loops and driven a much faster pace into IT departments which have had profound effects on the entire organization. In his session at DevOps Summit, Anders Wallgren, Chief Technology Officer of Electric Cloud, will discuss how DevOps and Continuous Delivery have emerged to help connect dev...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies drivi...
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at DevOps Summit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world...
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction. ...
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at th...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.
The cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures. Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer. Only in today's DevOps world, continuous testing, integration, and deployment upend...
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
To many people, IoT is a buzzword whose value is not understood. Many people think IoT is all about wearables and home automation. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed some incredible game-changing use cases and how they are transforming industries like agriculture, manufacturing, health care, and smart cities. He will discuss cool technologies like smart dust, robotics, smart labels, and much more. Prepare...
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...