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OBJE Eyes Booming Chinese Mobile Market

OBJ Enterprises (OTCBB: OBJE) received good news last week when the world’s largest mobile phone network began selling Apple (NASDAQ: AAPL) iPhones to its subscribers, opening up a massive new marketplace for the developers of mobile gaming apps.

Little more than a month after announcing a deal with Apple, China Mobile has received 1.2 million pre-orders for iPhones from subscribers. The mobile giant has an estimated 760 million users in its network – an incredible number of potential new customers for companies like OBJE that develop and publish gaming apps for Apple’s App Store.

“Thanks to this unprecedented deal between Apple and the world’s largest mobile carrier, more people than ever will now be using iPhones in China’s booming smartphone marketplace,” said OBJE CEO Paul Watson. “It’s a market we fully intend to tap into with fun and educational games tailored for an international audience.”

Apple’s landmark deal with China Mobile is only the latest proof that the world is in the midst of a mobile revolution. While Apple expands into the biggest mobile network on the planet, desktop-based tech giants such as Intel, Dell and HP are planning to reduce their global workforces. Through its game development division, Obscene Interactive, OBJE is working to capitalize on the rising demand for mobile goods and services by producing a slate of exciting new app titles to compete alongside companies such as Glu Mobile Inc. (NASDAQ: GLUU) and The9 Limited (NASDAQ: NCTY).

Last year, the company earned its first revenues from titles including Bluff Wars, Phantasmic and Creature Tavern.

About Obscene Interactive

Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an emerging global developer of mobile applications for smartphones and tablet computers. OBJE is building a portfolio of popular gaming titles crafted to appeal to a broad audience of consumers all over the world, supporting multiple mobile platforms for maximum marketing value. Obscene Interactive is focused on delivering the best in social gaming solutions to a mass market in order to capitalize on the rapid expansion of the mobile app marketplace.

For investment information and performance data, please visit www.ObsceneInteractive.com/investors.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the Company assumes no responsibility to update the information included herein for events occurring after the date hereof.


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