Welcome!

News Feed Item

Xaxis and 24/7 Media Finalize Merger, Forming World’s Largest Programmatic Media and Technology Platform

Xaxis, the world's largest programmatic media and technology platform, announced today the finalization of its merger with 24/7 Media. The combined company will continue under the Xaxis name and will be led by existing Xaxis global CEO Brian Lesser. David J. Moore, the founder, CEO and chairman of 24/7 Media will serve as Xaxis chairman.

Mark Grether will remain as Xaxis global chief operating officer and Christina Van Tassell will become chief financial officer. Nicolle Pangis will become the company’s chief revenue officer and Paul Dolan will continue in his role as senior vice president, global business development. Caspar Schlickum has been elevated from his position of managing director, EMEA for Xaxis to CEO, EMEA. Xaxis regional managing directors Michel de Rijk (APAC), Brian Gleason (North America) and Lucas Mentasti (Latin America) will continue to run their respective regions. Sara Hafele, vice president of human resources for Xaxis, will lead all human resource related activities for the new company.

The new Xaxis will serve more than 2,700 clients around the globe, providing the industry’s single most comprehensive platform for programmatic audience buying across all digital media channels and devices. The merged company will direct more than $750 million of audience-targeted media buys across 32 markets in North America, Europe, Asia Pacific and Latin America. Combined, the company will manage over two trillion impressions annually.

“By consolidating both the buy and sell sides within a single platform we’re bringing advertisers and publishers closer together, enabling a more efficient marketplace for both brands and media owners,” said Xaxis Global CEO Lesser. “Publishers will be able to maintain better control of their inventory and advertisers will have more direct access to relevant, custom-developed audiences across an unparalleled universe of premium digital properties.”

The merger further extends the Xaxis lead in the programmatic space, enhancing the company’s ability to create highly scalable and sequential, multi-channel campaigns around the globe. The combination also accelerates the growth of Xaxis in the programmatic brand advertising arena, boosting advertisers’ ability to run major brand campaigns across top tier digital media including display, video, mobile, social, radio and out-of-home channels.

According to a November 2013 IAB / Winterberry Group study, 85% of advertisers and 72% of publishers now utilize programmatic technology with the publisher number expected to rise to 83% in the next two years. Xaxis enables advertisers and publishers to maximize the impact of their programmatic efforts via the industry’s most comprehensive set of proprietary technology solutions, access to a tightly integrated stable of best in class partners and the support of the world’s largest team of programmatic media specialists.

As part of the transition, Real Media Group's exclusive access to publisher inventory has been rebranded as the Xaxis Publisher Network. The network accesses 187 million unique visitors across more than 1,000 sites. Open AdStream, 24/7 Media’s flagship publisher technology serving 450 publishers across 12 markets, is now Xaxis for Publishers. These products join the Xaxis stable of industry leading media product offerings.

“Programmatic audience buying is becoming an increasingly integral and mainstream element of most advertisers’ and publishers’ operations,” said Chairman Moore. “As a combined entity, the new Xaxis will be better positioned than any other player in the space to assist all stakeholders in getting the most out of their digital advertising efforts.”

About Xaxis

Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets and exclusive media relationships with the brightest team of audience analysts, data scientists and software engineers. Advertisers working with Xaxis achieve higher ROI from digital marketing campaigns. Publishers deliver relevant content and advertising to new and valuable audiences. Xaxis works with over 2,700 clients across 32 markets in North America, Europe, Asia Pacific and Latin America. For more information, visit www.xaxis.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that DivvyCloud will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. DivvyCloud software enables organizations to achieve their cloud computing goals by simplifying and automating security, compliance and cost optimization of public and private cloud infrastructure. Using DivvyCloud, customers can leverage programmatic Bots to identify and remediate common cloud problems in rea...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assis...
Interested in leveling up on your Cloud Foundry skills? Join IBM for Cloud Foundry Days on June 7 at Cloud Expo New York at the Javits Center in New York City. Cloud Foundry Days is a free half day educational conference and networking event. Come find out why Cloud Foundry is the industry's fastest-growing and most adopted cloud application platform.
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to ov...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
SYS-CON Events announced today that A&I Solutions has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 1999, A&I Solutions is a leading information technology (IT) software and services provider focusing on best-in-class enterprise solutions. By partnering with industry leaders in technology, A&I assures customers high performance levels across all IT environments including: mai...
SYS-CON Events announced today that Tappest will exhibit MooseFS at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. MooseFS is a breakthrough concept in the storage industry. It allows you to secure stored data with either duplication or erasure coding using any server. The newest – 4.0 version of the software enables users to maintain the redundancy level with even 50% less hard drive space required. The software func...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.