Welcome!

News Feed Item

BusinessBolts.com, the Online Resource for eCommerce Companies, Releases Study Estimating 15.5% of a Web Page's Rankings Revolve Around Web Page Optimization

Free SEO tutorial aims to help small businesses navigate the complexities of getting high rankings

DENVER, Jan. 21, 2014 /PRNewswire/ -- BusinessBolts.com published an online SEO tutorial estimating that 15.5% of a web page's rankings are determined by its page level optimization. Page level optimization includes factors like the title tag, meta tags, keyword density, and loading times of the web page.

(Photo: http://photos.prnewswire.com/prnh/20140121/PH49372-a )

(Logo: http://photos.prnewswire.com/prnh/20140121/PH49372LOGO-b )

The free tutorial looks at the ranking factors used by search engine algorithms. Google uses over 200 ranking factors in their algorithm. BusinessBolts.com broke down the biggest factors dealing with on-site optimization into 4 segments including: URL optimization, page optimization, content quality, and web site optimization.

An analysis was done where dozens of potential ranking factors were looked at and assigned a signal strength by an SEO professional. The signal strength indicators used were low, medium, and high.  A high signal strength meant that most of the pages ranking on page one of Google for that keyword include that specific component. A low signal strength meant the factor is considered in search engine algorithms, but probably only at a low level.

For example, the title tag of a web page was given a high signal strength while having the keyword in the meta tag was given a low signal strength.

Numbers were assigned for each factor based on the signal strength it was assigned. The breakdown for on-site optimization factors includes the following:

  • URL optimization - 4%
  • Page optimization - 15.5%
  • Content quality - 11%
  • Site optimization - 13.5%

According to Lisa Parmley, the Founder of Business Bolts Media, having a breakdown like this is useful because "many small businesses are short on time. They want to know what to focus on in order to see the fastest results. When it comes to on-site optimization, it's all the little factors that add up, but we've boiled down the hundreds of potential factors into a few dozen. Even that will help expedite the SEO process for many business owners trying to get their web pages ranking higher."

Overall the tutorial assigns 44% of the algorithm to on-site factors with the remaining 56% assigned to off-site factors including back links, brand mentions, and social shares.

The SEO tutorial is available for free. It covers why SEO is worthwhile, keyword research tools and tips, a detailed breakdown of web page optimization factors, and a guide to link building (specifically focusing on links that will last for the long-term). You can find out more here:

http://www.businessbolts.com/introduction-to-seo.html

About BusinessBolts.com

BusinessBolts.com launched in July 2012 and continues to grow its library of helpful content and resources. Lisa Parmley has been a business owner since 2001. She started BusinessBolts.com as a way to share her knowledge and experience with an audience of entrepreneurs and small business owners. The vision of BusinessBolts.com is one of service and success.

Contact: Lisa Parmley
Founder, CEO
BusinessBolts.com
Email
Phone Number: 303-549-2194
www.BusinessBolts.com  

Read more news from BusinessBolts.com.

SOURCE BusinessBolts.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
Cloud computing changed data analytics for good. It enabled companies to drastically decrease resources and architecture previously assigned with business intelligence departments. It also enabled laymen to run advanced business analytics. Cloud was also the architecture of choice for storing and processing big data. Data piling is a continuous process, which is going to explode with emerging Internet of Things concept. Answer to this issue developers found in new concept called fog computing. ...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...