|By Business Wire||
|January 21, 2014 09:30 AM EST||
AgilOne, the cloud-based predictive marketing company, today announced that Effy Jewelry, a family-owned retailer that offers a wide assortment of world-class fine jewelry collections, is investing in predictive analytics technology to improve the overall customer experience via its marketing campaigns. With AgilOne Enterprise Edition, Effy will be able to create high-touch campaigns that better represent the luxury brand’s image.
Effy turned to AgilOne because while the jeweler has very healthy sales at their brick-and-mortar stores, only a small percentage of its sales are done online. Online sales are a huge, relatively untapped opportunity for the jeweler that can bring repeat, high-value customers. With AgilOne, Effy will have the ability to effectively engage with customers across multiple channels in a coordinated fashion – from email to web to physical stores.
Prior to AgilOne, Effy did not have experience doing targeted post-purchase campaigns with customers. Going forward, Effy will be able to leverage data science to create long-term, profitable relationships with customers. The typical AgilOne Enterprise customer experiences 300 percent higher margins, and Effy realizes what this level of returns could mean for their business.
“Effy jewelry is defined by superior craftsmanship, thoughtful design and meticulous attention to detail, and we want our marketing efforts to match the quality of our brand,” said Jennifer Pearson, VP of Marketing and PR of Effy Jewelry. “Our main marketing objective is to understand our buyers at a deep level and provide them with the luxurious buying experience that they deserve. AgilOne will enable us to create custom recommendations for our shoppers based on their past buying patterns that will help us grow our potential customer lifetime value in the long-run.”
“Just as Effy focuses on creating quality jewelry that will last a lifetime, we focus on delivering an unparalled analytics platform that lets our customers literally transform their marketing processes,” said Omer Artun, CEO of AgilOne. “It used to be that you had to be a Fortune 50 company with a huge data science team to benefit from analytics, but that’s no longer the case. We make it easy for everyday marketers to gain actionable insights to grow their businesses.”
About Effy Jewelry
Explore a vast landscape of styles and designs with Effy, an eclectic mix of meticulously crafted world-class fine jewelry collections created to satisfy your wanderlust – even right at home. Inspired by trends from around the globe, Effy designs fine jewelry collections for those in search of an bold, stylish looks.
A family-owned business based in New York City for over 30 years, Effy has built a reputation for unrivaled quality and flawless craftsmanship, with a sense of individuality captured in every design. Famous for the use of vibrant colored gemstones, each one-of-a-kind collection offers something for everyone and the opportunity to mix and match to create a look that’s all your own – one that will transport you from the everyday.
AgilOne is a cloud-based predictive marketing platform. It is used by brands including Shazam, Sports Authority, Moosejaw and shopPBS.org. AgilOne helps marketers connect with the individual in every customer. AgilOne prescribes exactly the right marketing offer, makes each relationship more profitable, and simplifies the science of marketing. Based on a data-scientist approach, AgilOne makes big customer data clean and smart. Then, AgilOne recommends what immediate actions to take to increase revenue. AgilOne is based in Mountain View, CA and is venture-funded by Sequoia Capital and Mayfield Fund. The company has been featured in well-respected publications and news programs including CNN, NPR’s Marketplace, and Internet Retailer magazine. For more information, please visit http://www.agilone.com.
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